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    (Especially When Some Traditional Advertising Rates Have Been Steadily Skyrocketing!)

You take a look at most traditional advertising mediums and or opportunities. And it quickly becomes evident their prices are outrageously expensive. Don’t you agree? And as long vendors are willing to pay premium prices.

They’ll remain relatively high, agreed? So it’s probably not very realistic on your/our part to expect to be able to consistently generate some relatively low cost advertising opportunities, right? Continue reading

  (They’ll Love You Or Your Major Competitors For Doing So!)

If you’re one of those profit driven entrepreneurs. (Major congrats if you are.)Whose been told you definitely need a self hosted blog. And you or someone within your company. Definitely should be blogging on the regular.

Attracting your ideal audience for literally pennies on the dollar. (Truer words have never been spoken entrepreneur.) But now the all too harsh reality of constantly creating content.

Which is of value to your tribe. This is the semi tricky part. Is it not? Continue reading

  (Please Buckle Up If That’s What You’ve Been Led To Believe!)

At very first glance being in charge definitely does seem like the ideal situation, does it not? Afterall you’re finally in charge. And you’re the shot caller. Major congrats entrepreneur. You’ve definitely made it.

And you’ve finally arrived, correct? But suddenly the true reality of the overall situation you find yourself in sets in, right? 😀 Now when things don’t get done. Or done get done on time. It becomes the full or part responsibility of the man or woman staring back at you/us in the mirror, right? Continue reading

  (And Why Systematically Building Customer Relations Certainly Doesn’t Hurt!)

Do you know anybody who has worked at a local car wash, for at least ten years or more? (Truth told me neither.) But if the workers who actually spray the vehicles when they initially enter the shop.

There is a 98-99% chance. The vast majority of them don’t or will not last anywhere near 10 years of employment. Don’t you agree?

And for sure the good ones work extremely hard, do they not? But try and they may. At that type of position. Extremely hard work is simply not enough to save the day, is it? A lowly paying job. Simply will not allow you to enjoy some of the finer amenities in life. Entrepreneur do you agree with that last sentence? Continue reading

So Let’s Talk About Profiting From Some Innovative Marketing Strategies!

    (Just Like The Big Boys And Girls Routinely Do!)

So when’s the last time you at least strategically tested some innovative marketing strategies or tactics? If you’re not proactively testing various promotional strategies and tactics.

You don’t need to waste a fortune on outrageously expensive traditional ad campaigns. You or your major competitors can leverage your marketing dollars far better.

Than just wasting those dollars on expensive, one dimensional ad or promotional campaigns. You can send your positive word of mouth and mouse buzz through the roof. For a fraction of the traditional cost. Are you finally ready to discover how?

Why Not At Least Test A Proven Strategy Like This! If It’s Really About Strategically Building Brand Visibility!

Entrepreneur try to imagine the following. Potentially profitable innovative marketing strategies and tactics. At least being inexpensively tested.

Let’s you’re either the sole or co-owner of a local. Non franchised retail furniture or non franchised retail jewelry store. (And more than likely. You both wouldn’t have the exact same total lifetime customer value metrics for your ideal customers, right? 😎

That being said. You know your numbers so much so. You definitely have a pretty good idea what you can actually afford to generate a first time customer. Knowing going forward.

Each paying customer is definitely good for a certain amount of long term positive word of mouth and mouse buzz, correct? And all of their long term residual effect. Doesn’t require you and or your major competitors to spend one additional nickel. What profit seeking entrepreneur can possibly argue with that?

You Or Your Major Competitors Consistently Test Various Creative Marketing Incentives! (And Watch Your Bottom Line Systematically!)

So imagine if your retail furniture store at least tested the following strategy. You form a potentially profitable Joint Venture (JV) partnership initially with one to three local, non franchised printing shops.

They post a huge sign in their shops on “National Secretaries” day. Each local business owner either drops their card in a large fishbowl. Or they simply go to the printers lead capture page.

And join their opt in email list. (Or they could at least A/B split test ethically bribing their printers customers by having a portion of them do this?….. 😀

Either the 1st grand prize winning business. They automatically $1,000 or X amount of dollars in printing credits. To be used in any combination they choose. 😀 And their secretaries’ automatically win a dozen roses, a three or X foot foot teddy bear. And a box of extremely great tasting gourmet chocolates to boot. (That ought to cause a semi positive word of mouth and mouse power tsunami. correct?)

In reality it’s you or your major competitors behind this semi non traditional promotion.

Why Not Get Strategic And Cause A Long Term Positive Word Of Mouth And Mouse Blitz?

If the printer is strategically building their opt in email list. All of their runner ups will receive at least two incredibly time sensitive offers. Obviously one from the printer. And the other from you or your major competitors retail furniture or retail jewelry store.

Your offer ethically bribes the women to come to your store. And drag a friend with them whose at least 18. Before your ten or X day expiration date window expires completely worthless.

Every female who drags a female at least 18 with them to you or your major competitors store. They both get their choice of a free 32 oz. sample bottle of perfume.

Plus the 1st 50 or X number of women who spend over $1,500 or X amount of dollars. They get a free 64 oz. bottle of fragrance of their choice. 😀

And as long as their friend also joins you or your major competitors opt in email list before they leave the store that day. And they too spend at least $500 or X amount of dollars. They automatically get to buy at least one 64 oz. fragrance of their choice. 😀

So you know the word will quickly spread, correct? This is just an incredibly small sample of some potentially profitable innovative marketing strategies and tactics. Don’t you agree?

Get Out Of Your Own Way! Or Run The Risk Of Being Left Behind!

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!

(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)

And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.