Digital Marketing

Who Says Proven Digital Marketing Tactics Are The Only Way To Go?

By now, it’s definitely no secret, why a staggering 88% plus, of all, semi cash strapped small business owners and or service providers, ultimately go belly up, correct?

So whether they’re implementing, some -traditional, not necessarily profitable, digital marketing tactics or not.

Here’s what may not be quite so obvious.

The vast majority of them who do ultimately fail.

They almost always, do very little, proven marketing of of any kind. Say what? That’s correct.

The vast majority of them. constantly struggle. Because at least 95% of their available time. Is strictly dedicated to working in, not on their business or service.

In the case of offline, small business owners and or service providers.

They basically, rarely, if ever, get past, strictly hustling, to make ends ultimately meet. Sad part is, they’re are most definitely, some proven, low cost marketing and or promotional alternatives.For whatever reasons, they’ve yet to explore. Continue reading

How Does Geofencing Work And What Is It For? (And Why Should You Care?)

Just in case you didn’t fully realize it.From a technology standpoint.The future and beyond, is most definitely here. My collaboration partners over at Radar, have written this awesome blog post to prove it! (Take it away Emily.)

  Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing. for building a great user-first experience.

While geofencing received some attention in relation to user privacy, new tools are considering how geofencing can better surprise and delight customers – and in the future, radically change the way companies deliver location-based experiences. 

From sending a tailored promotion when a customer enters a retail store to powering order-ahead food delivery, geofencing plays a key role in making mobile apps contextually aware.

How does geofencing work, and how can mobile app developers better deploy this technology? Here’s what you need to know about geofencing. 

Geofencing: What is it?

Geofencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location, known as a geofence. 

What does it mean in practice? Think about it like this: geo-fencing is like an electric fence for your dog but in the real world.

Geo-fencing allows for the setup of virtual fences or areas, wherein the entering and exiting through the areas triggers a response or action by the individual or company monitoring the geo-fence.

So, instead of alerting a pet owner when Fluffy wanders into the neighbor’s yard. Geo-fencing triggers alerts for a business owner when key things happen: a customer visits a store, for example, or the store of a competitor. 

How does it work?

To make use of geofencing, an administrator or developer must first establish a virtual boundary around a specified location in GPS- or RFID-enabled software.

Which can be as simple as a circle drawn 100 feet around a location on Google Maps. This virtual geofence will then trigger a response, when an authorized device enters or exits that area, as specified by the administrator or developer. 

Put simply, picture virtually unfolding a paper map, taking a virtual pencil, and then drawing a virtual circle around a desired part of the map. Then, whenever someone or something enters or exits that area, you are alerted. 

 What is it used for?

Early geofencing projects revolved around using GPS to track herds of livestock or using ankle monitors to keep an eye on criminal offenders.

This tracking then developed into keeping track of truck drivers on their routes as well as using  “smart cards” to track employee movements in a building. 

Today’s use of geofencing has evolved beyond simply tracking where a target customer (or a herd of sheep) is at any given time.

With privacy concerns challenging companies to rethink their use of geofencing, companies like Radar are leading the way in innovating how geofences can improve the user experience. 

Take, for example, Burger King’s Whopper Detour Campaign. Burger King ran a promotion to sell Whopper burgers for $0.01 – but only to customers within a 600-foot radius of a McDonald’s.

Customers could download the Burger King app and head to their nearest McDonald’s. When they were within the geofence, the app would redirect them to their nearest Burger King to redeem the promo. 

Geofencing: A Matter of Privacy

As expected, not all individuals are comfortable having their location data shared via geofencing. In fact, in 2017, Massachusetts was one of the first states to enact a consumer protection law that objected to the use of location-based advertising.

The Attorney General blocked an ad campaign from Copley Advertising, which was hired by a Christian organization to set up a geofence around women’s health clinics that would target women in the waiting room or nearby with anti-abortion ads.

While many ad-tech companies use geofencing to collect data on customers, new pioneers in the geofencing space, like Radar, are careful to put the user experience at the forefront of innovation.

In a space dominated by ad tech and data monetization companies, Radar’s privacy-first approach means they do not sell any data they collect, nor do they share location data across customers.

Geofencing: 2019 and Beyond

The geofencing industry is expected to grow over 27% by 2022, citing “technological advancements in the use of spatial data and increasing applications in numerous industry verticals.” 

While retail and travel are two industries already invested in geofencing, there’s a lot of potential for this technology to grow to government, healthcare, and more.

Surprising and delighting customers is just the first step to integrating geofencing more thoughtfully in nearly every aspect of life.

Over time, users will come to expect, rather than be surprised by, the way companies use geofencing.

We expect to see companies use geofencing more strategically to send contextually relevant messages, build contextual experiences, and understand location data more thoughtfully. 

About this blog posts author: Email Heaslip.

Emily Heaslip

Emily Heaslip is a freelance copywriter and content marketer who works with start-ups, Fortune 500 brands, nonprofits, and everything in between.

   So in the heat of the multi billion dollar a year. And steadily growing, “how to” Internet based, information business.

It probably (to this point anyway), seems highly unlikely. You could draw, any type of semi valuable marketing lessons, from ‘the gold rush‘ of 1849 -1855, correct?

Agreed. On the initial surface anyway. The two eras, seem a gazillion miles apart at least. And make no mistake about it. They are two very distinct moments in time.

However, there are most certainly, some all too common, proven small business marketing strategies, tactics and overriding principles.

Which will forever hold them together.Hopefully after reading and re-reading this particular blog post.

You’ll definitely have a much deeper understanding and fuller appreciation of them. Let’s find out if that’s the case. Continue reading

Why Sadly This All Too Common Marketing Trend Keeps Ruining Tons Of Aspiring Entrepreneurs Dreams!Part Two

Hopefully after being exposed to part one of this ongoing series. You will not be and or become, yet another fallen victim, to this all too common marketing trend.

Which is ruining all types of, aspiring entrepreneurs and or ambitious startups dreams, are you? This is really good to hear. But please be aware.

You can not simply put your head down. And dig in even deeper. Thinking more hard work alone is the ultimate answer. Because sadly. It’s not.

On the other hand. As soon as you adopt and start consistently implementing, some proven marketing strategies and or tactics. Your bottom line, will start to gradually reflect, your positive (marketing) mindset shift(s.)

Which is definitely what you and I ultimately want and expect. Is it not? Continue reading

Why It Definitely makes Sense To Market And Or Strategically Promote Some Of Your Very Best Promotional Products Or Services This Way!

If given the chance right now. What’s your absolute best promotional products or services.

You would gladly allow, a non directly competing vendor, JV (joint venture) and or cross promotional partner promote and or market?

And consistently make all (80%) or more of the initial front end profit. Above your actual hard costs of course.

In order for you to strategically pocket, 110-150% of the long term, back end profits, of the sales funnel. Say what? That’s correct.

Because surely by now.You’re definitely starting to appreciate,(or you should be), just how potentially lucrative, your long term, back end sales funnel can be. And or become, correct? Good answer… Continue reading