The really good news is there’s no shortage of relatively low cost marketing strategies or tactics to at least inexpensively test. So you and I or your major competitors don’t automatically have to be temporarily held victim to outrageously expensive advertising costs.
Unless you’re suffering from some type of creative marketing shortage. Of course not every single non traditional marketing or promotional strategy you/we inexpensively test is gonna work.
Which is ‘why’ unlike a staggering 90 plus percent of your major competitors go all in head first. On any given paid advertising or promotion. And end up either getting at least some of their accounts temporarily or permanently shutdown. Or they end up temporarily or permanently pausing their ad accounts.
Because they’re simply not profitable enough on the initial front end. And they currently have no viable back end to salvage their campaigns. Sound all too frighteningly familiar? Continue reading