Digital Marketing

Why Getting The Word Out Means Strategically Helping Those So They Can Ultimately Help You!

By now you’ve either dabbled in some type of paid advertising o paid promotional strategy, correct? Which may or may not have worked out. If your current paid advertising strategy is working.

Meaning you’re consistently generating more on the initial front or back end than you’re currently spending on either end. Major congrats and you’re now in a very elite group. (And to stay there is definitely going to take some ongoing effort.)

Because sadly a ton of aspiring entrepreneurs either gets their ad campaigns or accounts temporarily or permanently shutdown. More times than they care to readily admit. Which is “why” consistently getting the word out about their awesome business or service is definitely a fulltime job.

One they wish wasn’t. But until they figure out ‘how” to accomplish this particular goal. Money will have to keep being spent on potentially expensive advertising or promotional campaigns of some kind. Continue reading

This Is Why You’re Usually Better Off Converting Expensive Advertising Costs Into Your Marketing Budget!

You know it really wouldn’t be quite as wasteful if you or your major competitors at least partially based your potentially expensive advertising costs on ‘what” your first time customer or first time client was or is actually worth to your business, service or practice.

because at least you’ve had some reasonable chance of recovering some or all of your initial front end spending. But when you just randomly grab numbers out of the air.

And use them as a basis for “what” to spend. You usually end up financially upside down. And almost can’t recover. And the more you spend the deeper the hole gets.

And this of course quickly puts a ton of unwanted pressure on other more profitable parts of your business or service. And this stress has and will continue to be one of the main reasons partially successful business, solid partnerships and previously marriages.

Either get severely strained or ruined altogether. And surely you and I want no parts of that, correct? Continue reading

This Is Why You Should Definitely Consider The Advantages Of Becoming A Digital Content Strategist!

Since you’ve already done more than your fair share of reading various content both on and offline, correct? And you’ve no doubt attended a ton of online webinars too, right? Some live and some recorded.

And if you’re like most of us in the “US” anyway. You probably have at least one or two, (if not more!) of your favorite podcasts you like to consume each week as well. Am I right? (Me too BTW.)

my friend all of this consumption only reinforces my overall point here. In some shape or form you definitely owe it to your target audience and your bottom line.

To become some sort of digital content strategist. And it definitely doesn’t have to be over the top expensive. Or overly time consuming. Just keep it simple. But as often as possible over deliver in value to your target audience. And they’ll constantly do most of the heavy lifting. In terms of generating tons of positive, viral word of mouth and mouse buzz. Are you okay with this? Continue reading

Wanna Know How To Build Strategic Partnerships Without All Of The Fancy Paperwork?

By now you’ve either heard or (better yet!) you’ve personally witnessed first hand. What often happens when you or someone else either flat out endorses someone, their products or services.

Or you indirectly do so. Your sales both immediately and over time tend to really take off, correct? So the $64,000 dollar (burning question) quickly becomes. How to build strategic partnerships of some kind. Without necessarily having to constantly fill out a ton of not exactly cheap or exhaustive paperwork.

After all you definitely wanna make darn sure you have as many legal bases covered as you possibly can, correct? No arguments from me. Well “what” gives here? Continue reading

So Who Else Is Definitely Open For Even More Potentially Profitable Marketing Opportunities?

Can you honestly relate to the, (meaning) your local economy being sort of like a teeter totter? As your local economy shrinks. Other previously unmined marketing opportunities continuously and totally unexpectedly pop up.

And provided you and I or your major competitors have developed at least a semi creative marketing mindset. You can and definitely leverage these periodic marketing gaps for all they’re worth. Because typically as these windows of previously untapped marketing opportunities present themselves. The ebb flow is.

You proactively ride the wave or at least strategically position yourself or at least some of your top Joint Venture (JV) or cross promotional partners to do so. This way you or your major competitors systematically lower your front end out of pocket cost. While simultaneously incrementally increasing both your initial front and long term gross back end profits as well. Sound like a plan or what? Continue reading