(And More Importantly Is Working?)
So how are you going to answer the $64,000 dollar question entrepreneur? Which is ‘what” exactly are you currently doing on a daily basis to dramatically improve your overall marketing reach?
And if your brutally honest answer is. You’re currently using various PPC (Pay Per Click) ad campaigns in order to scale. Then right out of the gate you’re acknowledging at least a couple of different long term outcomes. First.) You’re readily acknowledging you know you’ll have to constantly A/B split test.
If you’re serious about maximizing your overall results, correct? And second.) You also acknowledge there’s always the looming possibility your account(s) may get temporarily or permanently shut down, right?
But whether your accounts get shutdown. The cost to run them on any particular platform are constantly, 9and definitely will!) continue to go up. Primarily because of all the current and future competition for the most profitable keywords.
Even at just $1 per click. One hundred clicks and nobody buys anything. And you’re not strategically building your opt in email list for future long term follow up purposes. Your front end expenses will quickly build up. Which is “why” you definitely need to be constantly on the lookout for some potentially viable low cost marketing and or promotional alternatives. Don’t you agree? Continue reading