Digital Marketing

Opportunistic Marketing: Entrepreneur This Is Why You Constantly Think Long Term Value!

Are you or do you plan on running any type of paid (PPC) Pay Per Click ad campaigns any time soon? Or have you at least been testing any type of paid ad campaigns (say) within the last six months or so?

If you have or you’re about to. You are probably already aware. The rates compared to just one year ago. Or even just six month s ago. They’re heading north (up!) again, correct? The costs per thousand (CPM’s) is moving north, correct?

Which means as you attempt to scale your ad campaigns. And you expand your demographics. This basically equates to reaching colder and colder (less acquainted with you) audiences, correct?

On the other hand entrepreneur. With a little implementation of some proven opportunistic marketing strategies and tactics. You can not only increase your overall gross front or long term back end profits. But increase your real profit margins a well. Does this sound like something you definitely want to know more about? Continue reading

Proof Positive Some Form Of Information Marketing Is Definitely Not Going Away Any Time Soon!

Have noticed when it comes to evergreen information marketing. Certain subjects seem to always remain at the top of the list. Have you noticed this rather all too common occurrence as well?

You can see the most popular books currently being published, right? The business best selling books are pretty much new and old authors sharing their proven wisdom in a hand full of evergreen subjects.

And the digital information products constantly being promoted bare this out as well. Then there’s literally a ton of information marketing entrepreneurs whose best selling books, courses, videos and currently out of print newsletters are constantly being both revised and re-circulated.

Or their main subjects are now being promoted by a whole new crop of respected experts. But truth told it’s basically the proven fundamentals with a bank account filling marketing twist or two. Turn the page and see for yourself. Continue reading

No Question Some Of Your Best Digital Assets Should Consistently Create Some Type Of Passive Results!

When you think about your current or future digital assets and or resources. What readily comes to mind? Have you recently recorded a 90-120 webinar? Which you could not have all or some parts of it converted into either blog future posts. Or perhaps into a mini e-course of some kind.

Or maybe create an entirely new ebook based off the original webinar. You could also create a more in depth youtube video series. Where you do deep dives on specific nuances of the main subject matter your webinar or special report covers.

And don’t forget no matter how much or how many social media content pieces you could continuously create as well. Basically what you’re ultimately aiming for is the opportunity to create some type of problem solving and value driven seed content for your ideal audience. And once it’s created.

Find various ways to continuously leverage it. To build your opt in email list. Generate appointments. Use it to generate specific leads. Use it to start future conversations. Which ultimately lead to more engagement. More sales and more introductions and more power partnering opportunities etc. Continue reading

Who Says You Need A Fancy Harvard Degree In Order To Be A So Called Marketing Genius?

Entrepreneur you may or may not have graduated from a fancy, (not to mention!) outrageously expensive Ivy league school. (No worries neither did I.) You may have only graduate from a public high school like I somehow did.

But whether you formally finished high school or not. You definitely don’t have to have a fancy degree from Harvard or any other prestigious Ivy league school in order to be considered a real marketing genius.

Of course no ones arguing “if’ you did happen to graduate from the likes of Harvard or Princeton with a degree in marketing or Business Administration. Your chances, (if nothing else!) of at least being hired by a fortune 100 or fortune 500 company are pretty darn good.

But being effective at marketing and or promoting. Is not really about where you went to school or “what” if any type of advanced degrees you have. (Thank goodness for that.) Continue reading

Nothing Says You Can’t Put Some Creative Ideas In Marketing To Work For You! Part Two

So even though Dave Del Dotto and most of his contemporaries ruled late night cable TV using proven direct response marketing strategies and tactics during the 80’s and early 90’s.

Basically pre Internet as we know it today. And absolutely no formalized social media of any kind to that particular point. Imagine a brilliant and totally masterful marketer/info-preneur like Dave strategically promoting in today’s social media driven, self hosted WordPress blog and mega podcasting rich atmosphere.

Dave for sure would probably double or triple his long term gross front and back end long term profits too. Simply by both he and his steadily growing expert marketing/PR (Public Relations) experts consistently implementing some type of creative marketing ideas and or strategies. (Entrepreneur strictly for hypothetical marketing illustration purposes only. Let’s take a much closer look, okay?) Continue reading