Hopefully you understand and agree with the whole reciprocity approach to strategically growing your business or service, right? You help me and I do the same, correct? What “if” it turns out you and I are JV (Joint Venture) or strategic cross promotional partners?
Even if the cross promotional aspect is informal. Like maybe you have a rocking podcast. And I appear as one of your guest. Obviously you and your team will continue to promote your podcast, correct?
So it’s easy to both see and appreciate “why” systematically building your business or service means strategically helping others build theirs.
And I will most definitely pro-actively promote your episode as well. Why wouldn’t I? After all, the more targeted exposure I or you help the episode or content generate. The better it is for all concerned, correct? Continue reading