So what immediately comes to mind whenever you hear the phrase income generating assets? And do you immediately think of something potentially expensive?
In fact it’s very possible you and or your major competitors could be sitting on some potentially valuable resources and or assets.
Which for whatever reasons you currently view them as either completely dead assets and or resources.
Which in your mind only. Have little or no real value to anyone else. It might also be a current skill or set of skills you have.
Or it could be a set of used trucks just sitting idly in your parking lot. Or a greatly underutilized, laser targeted opt in email list of currently in active customers.
Who a percentage of them will gladly re-activate. Provided they are given the right ethical bribe for doing so. Sound like a potential plan of action or what? Continue reading