Cross Promotions- Your Ticket To Low Cost New Long Term Growth!

When And How It Makes Perfect Sense For Small Business Owners To Work With National Companies!

 (And Vice Versa!)

Okay, ladies & gentlemen, and fellow profit seeking entrepreneurs.

Can you really see yourself, (meaning) your severely cash strapped, local small business,and or service, actually trying to go head to head with one of the extremely well financed national or International companies?

Do you really think your current or future ad/promotional budget could even come close to matching theirs?

Probably not, right? At least that would most certainly be true for at least 99% of us, correct? Myself definitely included!

Well then, “how” about this far more, potentially positive outcome.How much more successful, do you think your severely cash strapped small business and or service might be, with some national corporate dollars, and or marketing assistance periodically being thrown your way?

You know what, you’re probably right, if you said a whole lot better off.

So here’s the thing entrepreneur, “why” in the world, would a national or major corporation, need or even want the help of some (single location), Mom & Pop small business owner and or service provider?

So what could either of those two less successful entities have, that an extremely well financed national corporation, couldn’t possibly get elsewhere? The ultimate answers just might shock you! So let’s dive in and find out, shall we? Continue reading

How Savvy Small Business Owners Increase Their Gross Profits Simply By Adding Value To The Mix!

  (And “How” You Can Too!)

So has there ever been a time in your entrepreneurial small business journey, when you simply weren’t able to even consider attempting to implement any one particular marketing strategy, and or tactic simply because your current economics, (translated) you just didn’t have the readily available cash?

And you just couldn’t afford to speculate and be wrong.

Does that particular scenario sound all too frightengly familiar?

Yea, who hasn’t been there once or twice? Right?

But (entrepreneur) here’s the thing, while money may in fact be tight, at any given time, you can always readily rely on adding value more value to your customers or clients lives, as a form of investment currency,because doing so will definitely increase your overall, long term gross front or back end profits!

(In more ways than one!)

And the best part is, when you aggressively seek to make adding value to your customers/clients lives, your upfront out of pocket cost, can and often are kept to a bare bones minimum!Let the following hypothetical marketing examples serve as a spring board to some much deserved future gross profits! Continue reading

Savvy Entrepreneurs Don’t Try To Create A Starving Crowd They Just Get In Front Of A Ready Made One!Part Two

So did you happen to notice in part one, “how” some of today’s savviest entrepreneurs, constantly create massive marketing leverage in their businesses, simply by not trying to create demand from scratch!

Which BTW, is outrageously expensive to consistently pull off!

And is one of the main recurring reasons, a staggering 88% ,(give or take) of all cash starved and severely resourced challenged small business owners, and or service providers, eventually go belly up!

It’s ultimately because, their upfront, out of pocket costs of doing business, kept exceeding their gross business income/revenue!

(So instead of), constantly trying to go out into the market place and create brand new demand of any kind!

Instead,some of today’s extremely marketing savvy entrepreneurs, prefer to merely carefully pin point, where some potentially bankable demand already exists, (aka) “the starving crowd”.

And then (simply) figure out some low cost, creative ways, to constantly get in front of that ongoing -ready made-demand.

And or figure out some low cost, creative, (and let’s not) forget, mutually beneficial ways of piggybacking with others, (aka) strategic joint venturing 

with others, that are already carefully positioned in front of this exact same audience, but are not competitive, to your particular, business, products and or services. Continue reading

Why Some Extremely Savvy Entrepreneurs Rely On This Particular Secret Weapon More Than Others!

So entrepreneur, in terms of you consistently generating, (those) all important, first time customer, clients and or patients etc.

Currently, (what’s) your favorite, or perhaps a much better question is, what’s currently your most cost effective marketing/promotional, (and or) cost effective advertising strategy?

Are you one of those extremely savvy entrepreneurs that strategically utilizes, cost effective joint venture partner (JV) arrangements?

If you are, good for you!If not, perhaps you (or someone) within your organization, has gotten incredibly skillful with writing, results producing Pay Per Click( PPC) ad campaigns, that initially lead to a brand new potential lead, (first) joining your opt in email list.

Then you systematically follow up, and ultimately start converting your leads into paying customers, patients and or clients etc!

If that’s the case, (again) hats off to you. But you know (ladies& gentlemen) there is a much smaller group, of extremely savvy entrepreneurs, that effectively rely on strategically utilizing their “secret weapon” in order to, consistently generate, their all important, first time customers, patients and or clients etc!

And after reading the remainder of this post, hopefully you will become one of them too! Continue reading

How And Why Extremely Savvy Entrepreneurs Know You Gotta Cross Promote!

So what form of paid advertising and or, what type of conventional, promotional strategies and or tactics, are you currently using, in order to ( first) consistently attract, brand new first time customers and or clients etc.

And do you- honestly – think whatever you’re currently spending your hard earned money on in this regard, would be in step, with today’s extremely savvy entrepreneurs?

 And if not, why are you so hell bent on continually doing it?

And would it (totally) surprise you to know, that a certain percentage of your would be competitors are consistently (even as) you read these words, systematically lowering their (at times) outrageously expensive, upfront out of pocket cost!

Sometimes by as much (as) a whopping 50% or more!Nod your heads cadets, because it’s true!But my friends, the $64,000 dollar question is, “how” do you consistently do it too? Continue reading