Cross Promotions- Your Ticket To Low Cost New Long Term Growth!

Introducing The Sneaky Little Way Savvy Small Business Owners Gain And Keep Their Competitive Edge!

So have you noticed a certain marketing/promotional pattern, in the way, the vast majority of extremely cash strapped small business owners, and or service providers, consistently go about trying to (consistently) generate, those all important, first time customers, clients and or patients etc.

For some odd reason(s), they almost always literally seemed to be drawn to the most expensive, (and sadly) least effective forms of consistently generating sales.

Meaning; they typically opt for way too expensive mass advertising/promotional ad campaigns of some kind, that in the end, do little more than consistently pad the pockets, of the award driven advertising companies, that sell these (less than effective) traditional adverting platforms.

When often times, for the exact same outlay of upfront cash, (although) it’s not uncommon to pay far less,these exact same (cash strapped) small business owners, and or service providers, could effectively generate a ton more upfront, and long term repeat business, for a fraction of the traditional long term cost. Continue reading

So Why In The World Would Other Savvy Entrepreneurs Aggressively Promote Your Products And Services?

   (Instead Of Aggressively Promoting Their Own!)

So how much (real) money and sweat equity (of any kind), have you invested in your business, products and or services, just within the last three years alone?

And like most profit seeking entrepreneurs, would you say you (and your staff) are laser focused on the final outcome! Great! Glad to hear that is the case!

And would you also say, that whatever (so called) down time you have these days, not withstanding of course, the quality time dedicated to spending with your spouse, significant other, kids and or other extremely close relatives and or friends etc.

Pretty much all of your available time and certain resources, are dedicated to continuously growing your business, service and or practice? Well, if that’s (truly) the case entrepreneur, why in the world, would you ever seriously consider, aggressively marketing and or promoting, another vendors products or services, instead of your own!

In a nutshell, because it makes good business sense to consistently do so!Say what? Have a closer look, and see if you agree! Continue reading

So How Come More Small Business Owners Don’t Use Strategic Cross Promotions To Create 250% Better Results?Part Three

Did you happen to notice in part two, how strategic cross promotions, not only stretch your (all ready strained) marketing dollars, but the strategy also helps to not only (in some cases) dramatically increase your on or offline credibility, but helps establish, and in some cases cement your expertise in the eyes of your specific target audience as well!

And in a far more meaningful way, (to both you and your particular audience),than any outrageously expensive traditional mass advertising/promotional strategies could ever hope, to come close to doing! Have you noticed that too?

Hopefully you have.Part three of this ongoing series, is going to (hopefully) demonstrate to you, even more practical real life examples, of “how” effective, cross promotions, not only stretch your advertising/marketing dollars.

But the long term residual effects, are far more valuable to you, and or your major competitors,than simply paying for your exposure through the traditional advertising mediums! Continue reading

So How Come More Small Business Owners Don’t Get 250% Better Results From Their Ad Dollars?Part Two

Did you happen to notice in part one of this ongoing series, about how effective, low cost, high powered cross promotions, can and definitely should be implemented by, practically any profit seeking small business owners, and or service providers.

Entrepreneur, have you had that particular aha moment yet?

And more importantly, has it also dawned on you, that it really makes no difference, “how” you primarily market your business, products and or services.

Meaning, it literally makes little or no difference, if you primarily market on or offline, because this potentially profitable strategy, is more about the overall process, not the particular mechanics, of where you currently market your business/service.

Case in point, (entrepreneur), just in case it’s not painfully obvious to you by now! I started initially utilizing many of the various small business/service provider marketing tactics and or strategies that you constantly read about on this particular blog, in the offline world.

And I slowly migrated to the Internet in general first, and social media later!My point being, if a semi techie literate (at best!), direct response orientated marketer such a myself, can consistently find dozens of potentially profitable ways, of applying these bank account filling marketing strategies, to the online world!

How can you far more Internet marketing, and social media marketing savvy types not? That said, let’s dig even deeper, to discover even more potential benefits of strategic cross promotions. Continue reading

So How Come More Small Business Owners Don’t Get 250% Better Results From Their Ad Dollars?

So when-s the last time you attempted some type of paid advertising and or paid promotions?

Have you ever tried “solo ads” of any kind?

Or what about some potentially expensive, although mildly effective banner and or Pay Per Click (PPC) ads?

Or offline outrageously expensive display or (local) TV or radio ads etc.

The main point being. Whenever any severely cash strapped small business owners, and or service providers, take the time and effort to reach into their pockets, and attempt to grow their businesses through any type of conventional, (aka) traditional advertising methods.

They often never receive anywhere near the type of long range results they’re truly capable of.

On the other hand, once they start consistently implementing some state of the art cross promotions, they often find, they literally spend far less upfront out of pocket money, and still manage to generate 250% better results.

And that’s on the lower end of the scale, provided they will consistently cross promote with some extremely reputable entrepreneurs/vendors.Take a look at the following real life examples. Continue reading