Three simple ways to profit from creative marketing strategies.
Have you heard (or perhaps) even read this incredible statistic that states on average nationwide, of the millions of people (every year) that attempt to sell their home or investment property without a licensed Realtor.
Thinking their low cost creative marketing strategies will save them potentially thousands in unnecessary Realtor commissions and other costs as well.
Statistically speaking (on average) a staggering 67% of them (or more) in just eight short weeks or less, will come to the sobering conclusion that the entire long drawn out (tedious) process from start to finish.
Is just too darn time consuming and that (in the long run) they’re probably better off, just listing their home (or investment) property with a licensed and experienced Realtor. Bingo!
How The Ultimate Insiders Strategically Cash In Big Time Using The Power Buzz Word Free! (And How You Can Too!)
Take the following example (which) as always, is for illustration purposes only. Let’s say there is an extremely successful (local) CPA that specializes in powerful little known tax saving strategies that help small business owners and service providers.
Especially those that currently file under S Corporation or LLC’s ( limited liability corporation) status. Needless to say-with the competition (both) on and offline, being as fierce as ever.
And after reading several small business orientated marketing newsletters. She finally decides to bite the bullet and seriously give some of these ‘think outside of the box’ low cost high powered creative marketing strategies an honest try.
(Besides, she rationalizes, the results can’t be any worst than the outrageously expense traditional advertising stuff that she’s tried to this point!)
After crunching her numbers (she) quickly discovers that it typically costs her firm (on average) somewhere between $375 -$575 dollars just to acquire a brand new first time customer! ( Ah yes, the cost of lead generating!)
Of course the good news is; currently the long term ‘lifetime value’ of her firms ideal customer/client is right around $15k! Still, when it comes to systematically lowering their up front out of pocket costs, while simultaneously increasing gross profits, she is extremely motivated to do so!
Which means, any long term proven creative marketing strategies that can effectively lower her up front lead generating costs by a whopping 75% ( or more) deserves a look.
(Think about it; if all her firm (or yours) for that matter, did was systematically lower her typical upfront cost to acquire a new customer by 75% -or more- and did the exact same amount of gross business per year.
Her firm would still gross a higher net profit, simply by learning how to strategically acquire new customers for 75% less than the traditional cost to do so!)
So let’s say that her firm approaches two other cash starved struggling small business owners that they’ve patronized over the years and proposes the following strategic alliance (aka) joint venture.
The first is a mom & pop printing shop that they’ve done a ton of business with over the years, and the other is a small business owner that runs a P.O box mail service for both business and residential customers.
Here’s what what she has in mind and what she explains to the printing business owners. She -meaning- her firm would like to sponsor (pay for) a free drawing that (if successful) will run every 90 days.
Of course she’s aware they’ll need to inexpensively test in order to know for sure.
There will be a total of three guaranteed grand prize winners drawn every 90 days. And the break down will be as follows.
1.) The grand first prize winner gets a total credit of $50 dollars per month or if they prefer they can use their total of $600 dollars per year, in any combination that they wish. As long as the overall total doesn’t exceed $600 dollars. ( $50 per month x 12 months = a grand total of $600.)
2.) The second grand prize winner gets a grand total of $400 dollars credit, again to be used in any combination that they wish to.
3.) The third grand prize winner receives a $200 credit to use in any combination they see fit.
Both the CPA and the printer (or your) JV partner agree up front (in writing) if necessary to share joint ownership of the leads generated by any and all marketing strategies that you employ.
And basically this particular strategy will cost the CPA firm about $1,200 dollars (give or take) every 90 days or so. And needless to say, should cause an avalanche of local small business owners to drop their business card (and or) contact information in the giant fish bowl.
Low Cost Think Outside The Box Creative Marketing Strategies Will Fatten Your Bank Account!
She’ll also approach the mail box provider service about holding a free drawing every 90 days as well. And they’ll also offer three types of grand prize winners.
1.) The first (small businerss) grand prize winner gets their mail box rental fee paid for a whole year!
2.) The second grand prize winner gets their mail box at a whopping 50% off for the next year!
3.) The third grand prize winner saves 25% off the normal cost for the next year!
Of course you must be sure that every small business owner that enters either free drawing, gets something really cool, just for entering!
The CPA and the mail box owner will share all leads generated and the CPA will also throw in some nice discount coupons to all of the runner ups in the drawings. Because remember, a certain percentage of those first time customers will eventually convert into long term clients and refer others as well.
How Savvy Real Estate Professionals Make Tons Of Money By Conducting Free 90 Minute For Sale By Owner Workshops!
If you recall from the opening paragragh, savvy Real Estate professionals make a ton of money by ‘thinking outside the box’ and periodically conducting free 90 minute “For Sale By Owner” workshops. Huh?
On the surface it doesn’t seem to make any sense does it? Meaning- why in the world would a licensed Realtor (who by the way) works on a commission only basis!
Why would they want to take money out of their own pocket by teaching property owners ‘how to’sell their property without paying a commission?
As you recall, a staggering 67% of those that attempt to sell on their own, will typically cave and within just eight short weeks or less!
They’ll decide to list with a licensed Realtor and get on with their life! Translated; by teaching the free workshops, the Realtor has strategically (and inexpensively) identified a prime target market! Bingo!
Q.) How soon will you able to implement a free drawing in your marketing arsenal (in order) to lead generate within the next 60 days or less?
As always, if you got any value out of this post, please Digg or tweet this! Thanks!
And don’t forget to grab your explosive free 22 step small business marketing idea kit! It’s a $97 dollar value!
And for an extremely limited time, it’s yours free!
