Ladies & gentlemen it’s definitely not an exaggeration to suggest strategic email marketing campaigns can and will give you or your major competitors a decided edge. But truth told you do have to at least understand and implement the proven basics.
Which means you have to get over the idea that simply having a paid email service provider of some kind and periodically sending out both pre- written email sequences.
And occasionally sending out previously unscheduled “broadcast” email messages without strategically A/B split testing your emails subject lines.
Or without writing the body copy in terms of the overall benefits to your ideal prospects or customers. Or without adding effective, benefit orientated P.S’s or strategically utilizing CTA’s, (Call To Action) somewhere in each email message.
Or without sending pre-written tone setting and expectation orientated ‘”welcome” email message (s) to your new subscribers. Then just having a paid email account is not necessarily an advantage. Don’t you agree? Continue reading