Have you heard or read the startling statistic that says a staggering 80% of your online viewers will never view what’s beneath the fold?
It’s true. Believe it or not, a lot of your success or failure regarding (effective) direct marketing tips that actually work.
Has as much to do with what you do before, during and after your entire overall sales process.
(And for those of you not totally familiar with the term ‘above the fold’ it’s an old offline newspaper term that simply refers to part of your screen that you can see without using your scroll bar.) Continue reading