Copywriting

Entrepreneur If For Whatever Reasons You Still Haven’t Fully Embraced Strategic Email Marketing!

  (What The Heck Are Still Waiting For?)

You say or claim you’re serious about systematically implementing some rather simple marketing or promotional

solutions, correct? Then the $64,000 dollar question definitely begs asking. Why or what the heck are you still waiting for?

In regards to systematically implementing some type of strategic email marketing strategies and tactics. Clearly you’ve purchased more than

your fair share of products and services, as a direct result of receiving either a single or series of professionally written email messages, correct?

Me too BTW. So “why” haven’ put this proven marketing strategy and tool to work for you? (I can’t wait to hear your brutally honest answer.) Continue reading

Why Certain Email Marketing Strategies Are Even More Relevant Today!

Entrepreneur it may not seem obvious right now. But proven email marketing strategies and tactics are not even more relevant than ever. But once you calculate your long term ROI (Return On Investment.) You’ll quickly realize it hands down outperforms the other types of marketing tools by a long shot.

And by comparison it’s incredibly inexpensive and efficient. Because as long as you and I pay your monthly, quarterly or annual fee. And don’t blatantly violate any of their relatively simple terms of agreement stipulations. The odds of your account getting temporarily or permanently shutdown are extremely low.

Compared to “how” often an online marketer gets one or more of their social media accounts temporarily or permanently shutdown. (Sadly entrepreneur this happens far more frequently than even some of the most influential men & women currently marketing online will readily admit.

But since both the Internet as well as social media marketing are definitely not going away anytime soon. Let’s have a much closer look at how and “why” some type of email marketing strategies and tactics are more relevant then ever. Are you okay with that?

Entrepreneur Strategic Email Marketing Can And Definitely Should Be Considered Some Type Of Information Marketing!

Considering the following. Some of the top copywriting experts currently walking the planet. They get paid and or compensated extremely well. For doing the following:

 A.) They earn really nice consultation fees simply to critique their clients, on or offline sales letters. Their brochures and website or ecommerce site copy. They both periodically review or write entire ongoing opt in email sequences for their top paying clients.

And some of the tops ones like Bob Bly or Fred Gleeck can and do get paid extremely well just to write or re-write entire email sequences. Starting with the “welcome” email campaigns to entire multi part sale sequences. (And sometimes they get paid extremely well just to write entire ‘welcome” sequence email messages.

 B.) They also get paid extremely well to periodically do both live and virtual single or multi day email/copywriting clinics. And their compensation easily ranges from $5-$25K per day.

And of course the companies which pay them. Typically record these events and either give them away to their top VIP customers or clients. Or to their  top  JV (Joint Venture) partners or top cross promotional partners as extremely time sensitive special “thank you bonus gifts” worth X.

C.) They also routinely start extremely lucrative weekly or monthly copywriting clinics of their own. Where both their opt in email subscribers. As well as their ideal prospects.

Gladly invest X amount per month. And the best ones have no long term commitments whatsoever. Which means the moment the paying subscriber honestly feels they’re no longer getting their money’s worth. They can not only cancel at any time.

The Real key Is To Keep Providing Long Term Value Entrepreneur! (And You’ll Always Remain Top Of Mind To And For Your Ideal Customers And prospects!)

And let them keep the X number of bonuses. As your “free gift” to them. Simply for giving your product or service(s) an honest try. The other thing these top “A” lister copywriters and or top email marketing experts like Ben Settle routinely do is. Not only are they extremely well compensated on the initial front end of these type of transactions.

But they often receive long tern royalties for X% of the lifetime gross earnings of their email or copywriting efforts. (How freaking cool and potentially lucrative is that?)

They also critique and consult for big bucks. Right from the comfort of their home. Both corporations as well as individuals will gladly pay them X amount of dollars. And in some extreme cases. Also offer equity ownership interests in their companies. In order to lock in the copywriters best efforts coming forward.

Clearly these types of potentially lucrative situations only pertain to the cream of the crop. But some of the worlds most successful email marketing copywriting experts and strategist. Are highly sought after. Both as potential guests on some of the most highly visible podcast ,radio or relevant TV shows etc.

As well as some of the most sought after keynote speakers or virtual summit guests etc. And all because “what” they write on either a website, blog, email subject line and copy. Or in an offline direct snail mail letter, post or index card etc.

It consistently generates more opt ins, appointments set, first time orders, re-orders, trial subscriptions or upsells etc. So entrepreneur please don’t make light of the long term bank account filling potential, of  systematically utilizing some type of email marketing strategies or tactics, okay?

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
that you can apply to your business, product or service in the next 30 days or less!

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Whoever Said Strategic Email Marketing Is Dead!

   (Is Either Trying To Sell You Something Or They Just Don’t Have A Clue!)

Clearly when it comes to successful on or offline marketing strategies or tactics. Some strategies get all the praise and attention, correct? While others not so much. Entrepreneur make no mistake about it. While strategic email marketing may not be as sexy as social media marketing. Without a doubt it’s definitely still the behind the scenes workhorse.

Which does most of the much needed heavy lifting. Just ask any profit seeking online marketer whose had at least one social media account shut down for any number of reasons. Or those who’ve had a Facebook group shutdown.

Or one who just lost their 275,000 or X number of Instagram or Twitter followers etc.

How they would have managed “if'” they didn’t have their own steadily growing opt in email list to periodically stay in contact with.

And as their opt in subscriber base continually grows. They not only have both the ability and opportunity to systematically promote other high end reputable products or services.

As either a paid affiliate and or as a JV (Joint Venture) revenue sharing partner. Two potentially profitable benefits you don’t often associate with using potentially expensive PPC (Pay per Click) ad campaigns, agreed? Continue reading

How The Extremely Marketing Savvy Scale Their Side Hustle Ideas!

   (And How You Definitely Can Too!)

Sadly when most profit seeking entrepreneurs initially try and generate new business. The vast majority turn to potentially outrageously expensive traditional advertising methods, correct?

Not realizing just “how” potentially expensive the choice is on some many levels. For one thing they may purchase an add in a specialized directory of some kind. Which on the initial surface seems to make sense. But since they typically have to pay for at least a years worth advertising in advance.

They have no way to strategically A/B split test their main power headlines. So they will probably get stuck paying for an add which isn’t maximized in the least. So it can’t possibly be as profitable as it can or should be. On the other hand with a little A/B split testing and marketing creativity.

They just might discover “how to” convert their so called side hustle ideas and strategies into some major profit centers. And do so for literally pennies on the dollar. And sometimes those side hustles can be scaled faster and can be licensed or partnered with some major influencer-s. (Just not the the type you’re probably thinking of.) Continue reading

This Is Why Building Your List Is So Darn Critical!

    (To Your Long Term Online Success And Beyond!)

Of course right about now you’ve heard the phrase ‘the money is in the list,” correct? But really what you’re talking about here is. By strategically building your very own laser targeted opt in email list.

Gives you or your major competitors the potential long term advantage of systematically, (not to mention inexpensively) following up with your most likely to be or soon to be first time or long term repeat customers or clients.

This is “why” focusing on building your own list is definitely priority one. Whether you primarily market or promote on or offline. Because running traditional on or offline ad campaigns.

Especially if they’re not initially profitable. This can quickly become outrageously expensive. and until you or someone quickly gets competent at running successful PPC (Pay Click) ad campaigns. It’s basically more money constantly going out than is coming in.

And your campaigns will either have to be temporarily or permanently shutdown. Unless you tweak and adjust your strategy. Continue reading