Who else wants to know how to create content that attracts like a magnet!

 (Or Else You’ll Probably Lose Money!)

Are you wondering how to consistently create content that attracts, instead repels your ideal target audience.

Well, believe it or not, your probably doing at least 80% or more of what you should be doing.

But it’s the other 20% that’s costing you at least 80% of your intended results! Yep.

How To Create Content That Attracts Instead Of Repels Your Ideal Prospects!

Your biggest challenge, believe it or not, is too write in such a simplified manner, that it’s practically impossible for your intended target audience, not to understand, exactly whatever it is, that you’re trying to convey.

Sounds simple enough,correct? But you’d be surprised.

Case in point; take a look at some incredibly shocking statistics. Brian Clark of copyblogger fame. (An excellent source by the way, if your looking for proven online marketing strategies.)

Brain released a totally excellent report on how to consistently create content that attracts your ideal prospects.

And inside the report revealed some incredibly shocking stats, revolving the typical online web surfer.

Take a look at this. First (the study revealed) that on average more than 50% of college students at a four year schools, and more than 75% at two schools in the United States: Could not!

A.) Understand the arguments of a newspaper editorial.

B.) Or interpret a table about exercise and blood pressure.

C.) And finally… adequately compare credit card offers with different interest rates and annual fees. (Your not to the bad part yet!)

Here’s the really sad part; these students are more literate (by far) than the average US adult! Because the vast majority of US adults have far less education.

So the moral of the story is? Keep it simple, be specific as you can and always seek simplicity first!

Because as Brain (likes) to pint out, when it comes to creating effective content (on or ) offline. “No one will ever complain that your writing is too easy to understand.”

How To Create Content That Sets You Apart……

(From Your Lost In The Sauce Major Competitors! Introducing Five Simple Copy Writing Mistakes To Avoid!)

1.) Copy writing mistake # one: The typical small business owner and or service provider, far too often will create  content that belongs in play from William Shakespeare!

Instead of writing to a crowd that (not) only did not attend a prestigious Ivy league school, but really (for all practical purposes), could care less about you, your product or service!

They simply need and want to know in Mary Jane plain simple terms, how whatever you have benefits them! And you’d better cut to the chase, real fast!

Or else, their gone! Especially  online. Remember, keep your writing simple, concise and to the point. And don’t write like you attended Harvard!

2.) Copy writing mistake # two: Use lots of bullet points in your copy. Creating lists are extremely effective. Besides your target audience loves to know (or discover!) X number of ways to do something.

Or, they love top X number of something lists. So copy write mistake number two is, failing to use concise bullet points in your on or offline copy.

And stimulate the natural curiosity of your readers.

Your Copy Writing Is A Powerful Tool And Major Business Building Asset! (Make Sure You Use It That Way!)

3.) Copy writing mistake # three: Since you already know that a compelling (main) power headline, will affect 80% of your written materials success or failure.

And if you don’t capture them in just five short seconds or less (with) your best market tested compelling headline (on or) offline.

That they won’t stick around to read the main body of your material. That being said, as the they quickly skim your copy, (that’s) why you need really good (straight) to the point bullets!

They will also head directly to your all important P>S. at the end of your sales piece. So don’t drop the ball here! If your sales piece, doesn’t have any P.s’s, then you’d better start using them yesterday!

But even if you do routinely use them, make some last (“what’s in it for me?”) compelling point in your P.S! don’t just add it for the sake of doing so! like far too many of your wannabe competitors!

4.) Copy writing mistake # four: Failing to spend 80% or more of your time, trying to create compelling opening main power headlines, in order to attract your target audience initially.

The body of your sales piece, article or blog post etc; has got to deliver on your main power headlines big promise, alright!

But without (inexpensively) testing various main power headlines, in order to attract them initially, you’ll never get to them reading anything.

So spend at least 80% or more of your time (entrepreneur) learning how to create compelling main power headlines!

5.) Copy writing mistake # five: And finally… This one is critical. Your not investing enough time immersing yourself in your craft! Huh?

meaning- where’s your totally comprehensive swipe files on your various subjects! study the masters! These men & women (like) the aforementioned Brian Clark of Copyblogger, they’ve already walked the walk!

They know exactly what it takes! Get on their list(s) Follow their proven advice and invest in their knowledge!

Hey; Brian (at last count) only had 150,000 opt in subscribers to his blog! How’s that match up with your current numbers?

Well, there you have in in a nutshell entrepreneur. Five simple ways for you to create content that totally rocks!

Simply by avoiding, these five incredibly simple copy writing mistakes

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

is your email advertising really working?

  (Especially If Your Just Starting Out  And Money’s Extremely Tight!)

How many local offline small business owners and or service do you know that aren’t currently taking advantage of low cost high powered email advertising?

In fact, far too many offline local small business owners (unfortunately) don’t see the tremendous marketing advantage they are routinely missing out on, by now systematically utilizing inexpensive email advertising  strategies.

 How Big And Small Companies Are Not Effectively Utilizing Inexpensive Email Advertising! ( To Make At Least 25% More Long Term Profits!)

Have you ever noticed how little attention big companies actually pay to their loyal customer base?

For ex: have you ever been in a store and watched in disbelief as indifferent management and general cashiers or clerks take their sweet time before they decide to open another line? As if (somehow) it’s the paying customers who are the who are the distraction.

And have you ever bothered to phone or write a company’s Customer Service department and never even received an acknowledgement that they even got your message?

Yes, unfortunately there are some seriously tone death people in business, no matter what size the company is.

Case in point: a staggering 98% of your (online) local small business  peers are unintentionally committing the exact same critical mistake, only on a much smaller scale. How you ask?

By not actively (reading) and responding to their valued customer (and potential) customer base’s email correspondences.

This one critical long term marketing mistake is costing them a proverbial fortune in the long run.

And here’s why; if they bothered to respond to their non customers emails and converted at least 40% of them into email subscribers, then could save anywhere from 50-500%!

Because they wouldn’t constantly need to spend the outrageous 500%, in order to create that all important first time customer!

Instead, through two or three inexpensive email correspondences, they could convert that (lead) into a subscriber and now just send periodic emails, instead of constantly wasting a fortune on type setting, postcards and postage!

It’s Up To Ten Times Easier To Effectively Email Advertise When Your Responsive To Customers And Clients!

Think about it for a second, aren’t you three times more likely to consistently do business with a local offline company that actively uses low cost high powered email advertising,  if they routinely answer your emails?

As opposed to some other offline local company that doesn’t? Far too many small business owner neglect the (already fragile) marketing relationship they have with their local customer base.

And rely far too much on simply, the people coming through the door as a direct result of their more traditional advertising methods, such as local radio ads, expensive local TV and newspaper ads etc.

Not realizing that more and more of their (incredibly sophisticated) customer base is totally going digital.

How Inexpensive Email Advertising Can Help Any Serious Small Business Owner!

(Introducing Three Incredibly Simple Ways You Can Do So Right Now!)

The following five incredibly simple ways that any serious small business owner can effectively use inexpensive email to make a killing, is simply scratching the proverbial marketing surface!

Use your creative marketing juices, to spring board you into more and more profits.(And remember, since a staggering 87% of all new business start ups will fail within the first five years or less.

Most of the time because (you guessed it) expenses exceeded  revenues! But just by effectively using inexpensive email advertising, they could greatly enhance their chances of survival.

Anyway, with that said, let’s quickly take a look at how these five incredibly simple email advertising, could work  for any offline local savvy small business owner and or service provider.

1.) Strategy # one: This first inexpensive email advertising  strategy involves so good old cross promotions. For ex; suppose your offline small business is located in one of those small strip malls.

You know the type that has about five to seven other small businesses. You could make create a strategic joint venture cross promotion, where on your (once per week), you’ll need to inexpensively test, you both agree to send out special email messages to each other’s list, on your traditional slowest days of the week, season or year etc.

And alert your customers to special “new customer” only VIP discount sales event etc. You’ll both inexpensively add long term customers and clients for a fraction of the traditional costs.

2.) Strategy # two: let’s say you own a local offline clothing store, you could offer a free drawing as a way to collect your best repeat customers email and snail mail address.

And send them (either) mobile messages and or emails, alerting them to a special three day liquidation sale.

Think about it for a second, if your a small local offline clothing retailer, and you have 500 email addresses of your best repeat customers.

You only need a ten or twenty percent response rate to make a killing!

3.) Strategy # three: Any finally… This next proven email advertising  strategy, actually involves the good Texas two step marketing concept in order for to fully be appreciated.

Because first off, it doesn’t just directly involve around effective email advertsing.

Instead it (first) takes advantage of the fact that your potential customers  are kind of in a temporary captive state. Huh?

Whenever a paying customer is 30,000 feet above the ground, cruising on their way to wherever. It’s not like their going anywhere soon correct?

So why don’t the airlines that have already sank X amount of non refundable dollars into creating that valued customer.

Why not (at least) offer them two things, A.) first the opportunity to sign up some type of free drawing to win X amount of annual frequent flyers miles.

Plus, after they capture their email address, start offering special one to three day notices for special one day flights to their most frequented destinations, also offer same day discounts for any cancelled   reservations! that ones huge! Don’t you agree?

Anyway, there you have it. Three incredibly simple ways for any serious small business owner and or service provider to cash in big time, using inexpensive email advertising!

Of course it goes without saying, you’ll need a quality (not mention)  a respected and reliable paid email service provider.

And non are more respected than Aweber.

As always, if you got any value out of this post, please tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series.

Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.

And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!

(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)

(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to
to “discover” the real secret of the ultimate insiders.)

Because it will help you increase your gross profits by at least 25% in the next 90 days or less! And help you master your effective communication in marketing  skills.

It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.

Is your ad copy writing producing the results you want?

Does your current ad copy writing formula really work?

Is it actually producing the type of results you want?

Do you suspect (and rightfully so) that something is missing?

The good news is, there is a very good chance that (at least) 97% of your major competitors, don’t really have a clue either.

One thing is for sure, when it comes to consistently writing ad  copy, that actually gets results, you better (know) and practice the rules.

Otherwise, most (if not) all of your efforts are completely wasted. You’ll constantly be throwing tons of money against the wall or down the proverbial ‘cash draining’ rat hole. Continue reading

Are your best sales marketing letters really working?

       (And Get More Of Your Best Customers And Clients To Buy More Now!)

Have you ever struggled trying to figure how to consistently write effective sales marketing letters, that compel your best prospects, customers and clients to spend more money right now?

For sure it can (at times)  be an extremely daunting task, but rest assured, just like there are certain proven steps you can consistently use over and over to dramatically improve the long term results of your all important main power headlines.

Likewise, you can dramatically improve the overall long term effects of your best market tested sales letter marketing campaigns. Continue reading

Are your email strategies getting it done?

    (That Will Enable You To Quickly And Inexpensively Make More Money Now!)

Okay, without a doubt, you can’t mention successful online marketing without segmenting into effective email strategies, correct?

In fact, even if your just starting out and you have no product and or service, you can and should still be using low cost (high powered) email marketing strategies, in order to increase your (on and) offline profits. How you ask skeptically?

Your kidding right? Seriously, just by you effectively using a quality paid email marketing system like (either) aweber, constant contact, infusion soft, get response or icontact etc.

You can instantly and systematically keep your valued opt in subscribers in the loop (both) on and offline, about different events, private grand openings, VIP online webinars, tele conferences etc.

In fact; the main purpose of your initial online email marketing strategy (in the beginning) anyway is to simply inform your subscribers about offline local events that your joint venture partners are hosting.

And the list goes on & on.

 How To Strategically Combine The Service Angle And Your Email Marketing Strategies To Hit It Out Of The Park!

If you don’t currently have any particular product or service yet, think about ‘how’ you can strategically use your email marketing strategies (simply) to be of service (in a big way) to your valued opt in subscrib For ex; suppose you are a rather small (but) fairly successful offline retailer. And you currently employ eight people. Five full timers and three part timers.

Of course you’ll be periodically emailing your subscribers whenever you get new inventory or your holding some (can’t miss) blow out sale, and the price mark downs are simply not be believed etc.

Or whenever you need to survey them for their all important feedback or to announce your grand opening of a brand new second location etc.

This next rarely used (little known) super underground (ninja) marketing strategy, allows you to go deep under cover and (simply) out promote your big buck major competitors for (literally) pennies on the dollar!

1.) Strategy # one: This first rarely revealed (under utilized) marketing strategy will help to build permanent long term trust with your subscribers for peanuts!

Suppose you start diligently networking (aka) joint venturing with other small to mid sized offline (local) small business owners and or service providers, and you all agree to inform each other (so that) in turn each of you that’s participating can inform your subscribers.

About any non competing business and or service provider that is doing one of two things.

A.) Holding a “Everything must go” going out of business liquidation sale! Your subscribers will  love to be on the A list for that one service alone!

 B.) Their announcing a second location “Grand opening sale!”

And everyone that has this special VIP X % off discount coupon gets 20% off any purchase, plus an extra 10% off for each person they bring with them to the grand opening, (over 18) that’s not currently a customer.

Maximum of two new people. Think about this powerful strategy for a moment. Suppose there are twenty local small business owners (currently) participating in this massive cross promotion.

If each participant has just 1,000 total on and offline subscribers on their respective lists. Which means any time they email their list, a grand total of 20,000 opt in subscribers will receive their email announcement about some upcoming local event.

If just 2% of the subscribers decide to participate, that means an additional 400 customers show up. (20,000 x .02% = 400.)

And if 40% of those 400 bring at least two additional people with them, that equals an additional 160 people! (400 x .40% = 160.)

Just because their on your list and you’re savvy enough to use a quality paid email marketing service.

2.) You can always add a huge display inside your retail outlet (and or) add your best market tested  lead capture page style business card inside every purchasers bag.

And invite them to join your list in order to receive $1,000 dollar worth of super “new customer only” discount coupons from various other offline local JV partners that are currently participating in your massive cross promotion venture.

 Simple Email Strategies That Flat Out Work!

3.) You could offer a free drawing, where once (each month or once every quarter) you offer two guaranteed grand first prize winners.

The chance to win one free 30 minute one on one power consulting session (either) once per week one free 60 minute session per month. And all they need to do is join your list!

Of course you can always simply be a affiliate sales rep that lead generates for another expert (of some kind) that currently offers one on one power consultations of some kind.

And merely receive a certain percentage (like) 25% of any paid hourly consultation fees or an ongoing paid monthly residual amount of 15% for any individual that upgrade and sign up for a 12 month monthly maintenance program of $200 dollars per month.

So at just 20% per month, you’d still receive $60 per month as long as the client remained in the program. Just ten clients that you bring them that remain active for 12  months equals $600 per month in ongoing residual income for you!

4.) They could also opt in on a special lead capture page on your paid self hosted blog (which) is hopefully a WordPress blog.

You could also record all 12 or 48 (one per week) sessions. And do one of two things with them.

A.) Use them as a powerful free risk reversal bonus whenever anyone purchases a more expensive product of yours and or one of your top JV partners.

B.) You could discount the perceived retail value by a whopping 70% to anyone that joins your list and or gives you a bank account filling testimonial!

Or you could sell the resell rights to someone and pocket thousands off a retail product you just discounted by an incredible 70%!

Re- read that last one, because it’s one of those little known rarely revealed marketing strategies that the six, seven & eight figure earners use to make thousands of dollars every year in passive income!

In other words (let’s say) they currently charge $500 dollars per hour to consultant with their customers and clients. Which means 12 monthly one hour sessions (typically) would cost $6,000 dollars. ($500 PH x 12 monthly sessions = $6,000 dollars.

Now they record each sessions (have it transcribed) and add five to six incredibly popular bonuses valued at X, that they get to keep even if they decide to ask for a refund of the recorded sessions.

They discount the recordings by at least 70% off the normal retail price, which means everyone pays just $1,800 dollars!

Then they turn around and sell a mater license to the recordings for $10k each! Which means every person that pays ten grand, not only gets to keep 1oo % of the $1,800 purchase price, but they also get to pocket 100% of the $2,500 dollar license fee that they sell to others!

Pretty slick huh? You bet!

Proven Email Strategies Can And Will Take Your Business To The Next Level!

5.) And last, but certainly not least; you can do like a ton of other super successful online beginners have done.

You leverage those online marketers ahead of you and you both win! You might offer their free 30-90 ‘how to’ webinar as a free opt in lead generator to your target niche audience.

You build your subscriber list, they get additional free viral marketing exposure and your valued subscribers discover things they didn’t previously know!

6.) Bonus tip:  Depending on who your specific target audience is, you can simply make them aware of “how to make quick money from home.”

Is that the type of email strategies that makes sense to you? no matter what your particular niche is.

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