Copywriting

12Apr 2013

 

This is the type of proven ad copy writing they don't teach you in business school! Part Two

This is the type of proven ad copy writing they don’t teach you in business school! Part Two

As you previously discovered in part one of this series about proven ad copy writing tips & strategies etc., that they don’t necessarily teach you at the fancy business schools, you can absolutely propel yourself ahead of your major competitors, simply by applying the basic proven ad copy writing fundamentals.

Here in part two, you’ll be exposed to (at least) five more proven ad copy writing elements (that) once you take the time to notice, you’ll discover that the vast majority of the  six, seven and annual eight figure earners use on the regular. now (entrepreneur) it’s your turn.

 Introducing Five Proven Ad Copy Writing Elements Every Marketing Message Needs!

 (And Yours Is No Exception!)

Let’s face it (already), even though your (our) prospects, may want or need whatever it is, that you’re marketing,  it’s your proven ad copy writing tactics and strategies that will get them to take the desired action you want right now!

Or at least, to purchase from you, as opposed to purchasing from your competitors. Continue reading

09Apr 2013

 

This is the type of proven ad copy writing they don't teach you in business school!

This is the type of proven ad copy writing they don’t teach you in business school!

So why is it (or maybe) a better question is, how is it, that your best ad copy writing strategies, don’t include three (make that) four of the best market tested power words in the entire marketing universe!

And did you know that it’s a proven direct marketing fact, that the three letter word ‘you‘  has a powerful magnetic effect on the eyeballs that get exposed to it. It’s true. it’s proven to be more influential that power words like ‘money ans sex!’

Not many can make that claim.

Entrepreneur that one simple power word, when implemented correctly, it routinely converts maybe’s into yes’es.

Ad Copy Writing Techniques That Put Money In Your Pocket Fast!

While there are plenty of proven tools in your overall marketing arsenal, very few of them, consistently yield the long term results of the following three powers words. Continue reading

11Feb 2013

persuasive articles

Seven Keys To Writing Really Persuasive Articles!

  (That Convince Your Readers To Take The Actions You Want!)

Have you noticed that one of the crucial keys to writing really persuasive articles, is not so much writing the articles themselves, because practically anybody can do that.

But’s it all the other little things (that) when you combine them, it actually turns the entire article writing process into a gargantuan task.

Case in point: often times many people (the natural writers) among-st us,  tend to have no problem with the (HEO) side of article writing.

By the way, the (HEO) word acronym stands for “Human Emotional Optimization.” And it’s just a fancy way of saying, the natural writers know (how) and which hot buttons to push, to trigger certain emotions, that get you (us) to ‘take the desired action now!” Continue reading

25Jan 2013
Marketing secrets.

Who else is ready to discover five mega proven marketing secrets!

  (That Will Increase Your Email Open Rates By At Least 25% Or More!)

Have you ever noticed how whenever you hear (or read) the phrase “marketing secrets”, it conjures up (like it or not) certain images in your head? It’s true, however,   that may or  may not be the most significant point here.

Case in point: if you receive (either) a robo call phone call, email and or direct piece of snail mail from any (on or) offline marketer/company that you respect and (more importantly) trust.

Then by all means, it’s A okay for them to share five (or X) number of little known marketing secrets with you.

It Ultimately Depends On Who’s Sharing The So Called Marketing Secrets!

(Don’t You Agree?)

For sure. Consider this, you’re just about to sit down to dinner when out the blue (meaning) it’s totally unexpected. There’s a knock at your door.

And the person on the other side is:

A.) A complete stranger trying to solicit you… And.

B.) They’re trying to get you to basically commit to investing at least $300 dollars in some product or service, that you not only never heard of, but the mysterious sales rep (claims) they not only need a decision right then and there!

But to really top things off, they also claim, they can only accept cash! Yeah right!

Of course this highly exaggerated example is completely over the top. but here’s the real point.

My friend (would you) not agree, that’s it’s practically impossible to sell anything to complete stranger! Especially (online) when they’ve had virtually no time to get to know and trust you first.

If You’re Going To Share Proven Marketing Secrets With Your Target Audience…. (Make Sure Your Using The Value Building Approach!)

Which brings us full circle regarding reaching out to your target market, using low cost high powered email marketing, and or direct snail mail.

As in the offline world, since the first (and possibly) the last thing your online subscriber may see is your all important “subject line.”

It’s critical that you don’t unintentionally sabotage your marketing efforts, by creating really hyped up “subject lines” that cause your subscribers to (either) immediately dismiss message as pure bull.

Or worst yet, cause them to immediately unsubscribe from your list.

Especially since you already know that your online “subject line” (just like) your opening offline main power headline, will  ultimately decide at least 80% (or more) of the overall effectiveness of your message.

Because if it doesn’t immediately grab and hold their attention, or worst yet, it causes them to just delete it. Either way, you lose!

So with that said, let’s quickly focus on:

Five Simple Email Marketing Secrets That Will Make You At Least 25% More Successful!

1.) Rule # one: Whenever you can, personalize your emails!

Because it’s simply undeniable fact; (on or offline), when and wherever you can naturally use your prospects first name in your postcard, on or offline sales letter, autoresponder message “subject line’  and or your phone conversation and or live in person sales presentation etc.

You can increase your overall long term chances for success by at least 300%! This strategy invites trust and familiarity.

2.) Another extremely effective strategy to use is to create urgency in (both) your offline sales letters and your online email “subject lines.”

For ex: your subject line could say, Dave, Hurry, there are only three days left! Or Maryann,  Only three copies left!

3.) It really helps any time you can pique your reader/subscribers natural curiosity. For ex: your “subject line” could say: Diane! Does your credit card company guarantee this?

4.) Another biggie is to avoid (at all cost) certain negative trigger keywords or phrases.

Basically for two reasons;

A.) You don’t want the recipients spam filters to block your current and future messages!

B.) And you don’t want to turn your subscriber off, before you’ve had adequate time to build your case! So avoid common negative trigger word phrases such as: financial freedom, earn $, or earn extra cash or save big money etc.

5.) And finally…. As often as you can, whenever your about to compose an email “subject line, or write an offline sales letter etc.

Try to answer three simple (yet) extremely critical questions:

A.) Why should your extremely busy subscriber open your email, as opposed to all the other ones constantly  flooding their inbox?

B.) The answer to this question is crucial. “What’s in it for me?”

C.) “Who cares?”

By in large entrepreneur, you consistently apply these five incredibly simple email marketing secrets to your current online marketing efforts.

And watch your email open rates improve by at least 25%, in the next 60 days or less.

As always, if you got any value out of this post, please Digg or tweet this. Thanks!

And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.

And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!

22Jan 2013
Create content.

You really can consistently create content that rocks!

Have you ever struggled to create content that you felt had value? No matter what form it was. Meaning- be it in video, audio or written form.

For some strange reason, no matter how much mental stimuli that you come in contact with on a daily basis, you can’t seem to convert it into valuable content,right? (Okay if you say so!)

Anyway for some odd reason you’re convinced that all those micro five to fifteen minute phone calls you have throughout the day are extremely valuable.

But when it comes to sharing your powerful (unique) insights with your chosen target audience, you simply will not consistently create short 3-7 minute ‘how to” problem solving videos, or do a podcast or guest podcast or consistently create  1,000-1,500 word blog posts.

And you say you want to make money online. Doing what exactly? Continue reading

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