So entrepreneur do you recognize the name Michaela Mitchell of workerbbeemarketing.com? Probably not. It doesn’t matter, but she is the inspiration behind this particular post.
She originally re tweeted one of my blog post, so after I returned the favor, it just seemed to make sense and share some of her (meaning the company’s) proven online marketing strategies in general and email marketing strategies in particular.
Thus, you are about to be exposed to five extremely simple (yet oh) so effective email marketing best practices.
Five Proven Email Marketing Best Practices No Serious Entrepreneur Such As Yourself Can Afford To Ignore!
So “whatever” you want, but without a doubt, strategic email marketing can and will give you a consistent return on your money. It’s inexpensive and -done right- it will definitely increase your long term profits.
Here’s the where, a lot of time challenged and cash starved small business owners and or service providers, take the advice of the online marketing courses and gurus and they build themselves an opt in email and or mobile marketing list.
Which means, they find themselves a really good paid email service provider. But here’s where a ton of them, eventually drop the ball. They don’t effectively use their email list. Some never even send out anything more than that very first welcome email.
So the following list of five reasons, basically explains so many small business owners and or service providers, drop the ball, when it comes to effectively following up with their opt in email subscribers.
Basically, these are five of the most common reasons for small business owners not effectively following up with their email (and or offline) subscribers.
1.) Reason # one: Far too many small business owners get distraught when they get an unsubscribe notice. hey everybody gets them! It’s just part of the ongoing process of building a highly responsive opt in email list.
Besides, if a former subscriber figures out that your business, product or service, isn’t right for them. Be glad they had enough sense to unsubscribe, before they buy something and ask for a refund.
2.) Reason # two: There’s always the – I Just have too many- different things to do! And that’s why I haven’t sent any emails to my list yet excuse.
3.) Reason # three: Of course don’t forget the ever popular “so much time has passed, what do I say to my email list- excuse.
4.) Reason # four: Then there’s the “but I did send an email to my list, but nobody opened it!” So that’s why I haven’t sent anymore since,” excuse.
5.) Reason # five: And finally… there’s the “I don’t know what to say in a welcome email. That’s why I haven’t sent one yet!”Excuse.
These are five email marketing best practices, will definitely serve you well, if you let them! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!