Copywriting

How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!Part Two

As was previously discussed in part one of this ongoing series, about “how to” use  strategic email marketing  more effectively.

Hopefully, now you can and are starting  to fully appreciate, that first of all, there is literally a ton of proven ways for you to build  your very own (highly responsive), VIP opt in email list, using free digital giveaway “how to”  information products, as ethical bribes.

Provided (of course) you or somebody takes the time to do the proper keyword research, in order to discover which issues and or major concerns, your specific target audience is most interested in. That way you can dramatically increase your chances, of them joining your  list.

Would you not agree? Absolutely, but secondly (here in part two) we will dive even deeper into this overly hyped and constantly perpetuated myth, that says you’ve got to  have a gazillion pre -written follow up email marketing messages, already cued up and ready to go, the moment your very first opt in email subscriber joins your list.

In a word, “baloney!” Of course, were this not a family show, other choice words and or phrases may have been used to convey the exact same point!  😀 However, let’s be crystal clear here!

If you already have some market tested pre written follow up sequential email messages ready to go, that’s great! But it’s simply not a requirement, in order to be extremely successful with strategic email marketing! As you are about to discover! Continue reading

How One Of The Biggest Email Marketing Myths Is Destroying Your Chances For Online Success!

So do you currently have (and or) are you currently using any type of paid email autoresponder service of any kind? Because that’s what you’ll need, in order to do ongoing effective email marketing of some kind.

And that’s the primary focus of this particular post is all about. And that is to (finally) expose this (completely) over hyped myth, that in order to be effective at any type proven ongoing email marketing campaign, of any kind.

That you’ve got to have a gazillion pre -written email marketing messages ready to go, (from the moment your very first subscriber opts in to your list) and or you need to be using some type of  paid affiliate marketing system of some kind, where the webmasters have already pre-written a bunch of follow up sequential email marketing messages for you to send out to your list.

So that all you do in essence is (consistently) figure out various free and paid strategies to drive highly targeted traffic to their lead capture pages and once the visitors join your list, they start receiving these pre -written emails, strategically laced with your  varios affiliate links in them.

And you get some type of ongoing commission (and or) compensation of some kind, for each sale that you generate on that the front end of their sales funnel. Well, (entrepreneur) while that’s certainly an extremely viable option for you. And lots of current and future online marketers (especially new) and fairly inexperienced newbies, will definitely  continue to follow, in order to find online marketing success!

It is absolutely a myth, that you need to have any pre -written messages for your paid autoresponder sequence, in order to be effective at strategic email marketing! As you are about to discover! Continue reading

How Top Local Businesses Rock Email Marketing Without Relying On Their Websites To Do So!Part Two

Now as you previously discovered in part one of this ongoing series, power email marketing strategies and tactics, is not only reserved for the big time gurus and or guruettes! Right? And while it may help if your company is an extremely deep pocketed  fortune 500 outfit, that certainly is not a requirement.Would you not agree?

Sure, if you happen to be one of those power broker online marketers that personally has your very own opt in email list of (a cool) 250,00 plus subscribers and (at least) four other major players you know, also happen to have an opt in email list of the same size or larger!

You can put together some type joint venture list swap arrangement and virtually guarantee a ton of eyeballs on whatever it is you’re currently promoting. And you’ll probably earn a few bucks in the process. But what about the rest of us mere mortals.

Just because we can’t play at that particular level just yet, is that any reason not to get in the game entirely? Hope not! Effective email marketing is not about whether or not you’ve got personal access to to ten’s of thousands or hundreds of thousands of subscribers.

Instead, it really has more to do with how well you can effectively meet the ongoing needs of your target audience. Continue reading

Three More Really Cool Reasons Why Your Business Definitely Needs To Be Using Email Marketing!

Ladies & gentlemen are you actually taking advantage of the use of  your email marketing opportunities at all? Now, not in the pie in the  sky  sort of way that you read about when some hot shot (hired gun)  copywriter is  pontificating about the (so called) wonders of email marketing.

(Hey, we’ve all fallen under that spell a time or two!)

Or what about when you’re watching one of those really slick video sales  letters, that land in our inboxes far too often, and put us in that temporary  coma and when all is said and done, we’ve just filled out another order page.

No this preferred form of marketing nurturing, is referring more to the fact that, if  whatever you did (and are) currently doing, is consistently getting first time  visitors- and or otherwise- to join your opt in email list.

Are you then systematically and strategically keeping (that all important)  conversation and open line of communication going with them?

Because (believe it or not), just the fact that you –consistently, honestly and openly communicate with your opt in subscribers, that in and of itself, when you diligently follow proven email marketing best practices, is a highly effective, efficient and proven form of inexpensive marketing.

And it can and will pay you rather  nice recurring dividends now just now, but in the not so distant future as well! Because remember, every subsequent email follow up message that you send to your list(s), doesn’t and shouldn’t just be for the immediate goal of generating some type of sale.

Your subscribers loved to be pampered and showered with extremely helpful tips, potential resources and proven advice  etc.

And that type of long term nurturing approach (over time of course), will yield a much bigger long term payoff, in many ways! Continue reading

Three All Too Common Email Marketing Mistakes Newbie Marketers Should Avoid Like The Plague!

Have you heard or read the startling statistic that says, some extremely successful and therefore ( extremely savvy), and if we’re going to be completely honest and transparent here, very experienced online marketers, can and have regularly experienced opt in email marketing ((Return On Investment) rates (ROI”s) of a staggering 43%!

Entrepreneur (ladies & gentlemen) and all aspiring newbie online marketers alike! In case you didn’t know (and or) you’re not totally comprehending that incredibly staggering figure.

To put it in simple layman’s terms, they’re totally crushing it! And then some! Personally, yours truly as yet to come nowhere close to that type of ROI, with regards to strategic follow up email marketing!           

Although truth told, you (and I) don’t have to consistently come anywhere near that type of return, in order to be extremely successful online!  (Granted it would certainly be nice.)But here in lies the (start) of the continuous online (green as grass) newbie marketers slow major methodical -and all too predictable- downfall!

You see, without being totally clued in on all the -rarely revealed- nitty gritty details of “how” some guru or guruette ( and or) online business was (or is) actually able to (ethically) bribe their opt in email list subscribers into those types of returns.

The totally unsuspecting (and usually barely) Internet marketing literate online newbie marketer, somehow gets this totally misguided notion, that simply by copy and pasting someone else  email marketing approaches and or buying a few “solo ads” here and there!

And offering some really stale (the solo ad subscriber list has already seen it a gazillion times previously), way before you ever hit the scene offer, they (bye golly) are going to experience similar bankable results! (Yea, if only it were that straight forward and easy!)

Word to the wise. Get a grip asap! My friend, it ain’t gonna happen.For tons of reasons, far too numerous to mention here. However, suffice it to say, there are at least three major no, no’s, that far too many aspiring online newbie marketers consistently make! And they (going forward) are to be avoided like the plague! Continue reading