Copywriting

Email Marketing Campaigns: Why Your Overall Success Depends On Mastering These Basics!

Be brutally honest here, okay? Your cooperation is greatly appreciated BTW. How often do you check, skim or read your emails on a daily basis?

If you’re anything like the rest of us. Your answer is somewhere between a lot. And at least a few times a day, right? this being the case entrepreneur.

Now that you’ve gotten serious about your email marketing campaigns. Let’s take a much closer look at five critically important concepts. Which definitely need to understand and monitor.

Otherwise you’re not reaching your full capacity of marketing profitability. And more than likely. You’re leaving money on the table. And that’s definitely not a good thing, correct? Continue reading

Why Effective Email Marketing Definitely Still Makes Sense!

  (Especially If Your Corporate Pockets Aren’t That Deep!)

Surely by now. You’ve also noticed “how” much money major corporations waste on some of their promotions, correct? They’ll gladly fork over upwards of $75,000 dollars or more. In major cities. (In America anyway.)

Just so their dismally performing, outrageously expensive, local billboard ad campaign is plastered all over town. When a much better use of their corporate dollars. Can and definitely should be invested, in some effective email marketing strategies and tactics.

Because let’s all face it already. Digital marketing ad campaigns. The prices on the most popular platforms. They keep going up & up. Do they not? But is your bottom line ROI (Return On Investment) really keeping pace? Continue reading

How A Really Good Email Marketing Strategy Is A Lot Like Building A Relationship!

  (Which Definitely Has The Potential To Last For A Fairly Long Time!)

Every now and again. You will the gurus and major influencers admit. Spending a ton of money on various types of ad campaigns.

While it definitely does get you and and your major competitors directly in front of your ideal target market briefly. At best you/we are pushing our message(s) in front of them, correct?

Where as proactively using an effective, (aka) proven email marketing strategy of sorts. Allows you or your major to send your permission based email messages directly to your opt in subscribers in box.

And who among us doesn’t check their multiple email addresses multiple times a day? 😀 Continue reading

Entrepreneur When In Doubt You Can Always Resort To Some Strategic Email Marketing Tactics!

One thing is definitely for sure ladies & gentlemen. The internet in general and social media in particular. Will always have the latest flavor of the month.  Don’t you agree? One minute the guru are suggesting this particular social media platform. And as or as soon as it loses some of it’s glow.

They’re suggesting a new. In the last 10 years or so. Look “how” many of them have come and gone. And unfortunately they’ll continue to do so. Although one particular technology has and definitely continues to stand the test of time. That being good ole strategic email marketing.

You and I can’t go wrong by steadily growing and nurturing your opt in mail subscribers. It’s not only super cost effective. But over the long haul. You can not only systematically generate some much needed revenue.

But it’s also a potentially powerful marketing tool for attracting potential JV (Joint Venture) and or cross promotional partners. Are those previously untapped marketing/promotional possibilities not exciting? Continue reading

Why Are You So Convinced A Viable Email Marketing Plan Won’t Work For You?

Ladies & gentlemen for just a moment. Imagine (in America) the all too typical single location, mom & pop hair or nail salon owner. For starters they work extremely hard servicing their customers, right? (You’d better freaking believe it.)

And probably 90% or more of their long term repeat customers initially came about because of good ole fashion, positive word of mouth and no mouse marketing, agreed?

But what serious, profit seeking entrepreneur, especially a service provider. Couldn’t or wouldn’t benefit from some potentially bank account filling marketing leverage? Entrepreneur if potential bank account filling marketing leverage is one of your primary goals.

Then you simply have to utilizing some type of potentially profitable email marketing plan. And hopefully after reading and re-reading this entire post. You will agree. So turn the page already and let’s take a closer look. Continue reading