Remember in part one of this ongoing series, (entrepreneur), it’s a fact, whether you currently have your very own paid email service provider or not.
(And ultimately, at some point, you definitely should be using some type of paid email service provider,that way you remain in ultimate control of your email marketing campaigns.)
You can still see your business and or service increase it’s overall gross profits.
Simply by forming some type of strategic alliance, (and or alliances) with another non directly competitive vendor,(or vendors) that currently uses opt in email marketing strategies and or tactics. Or mobile marketing strategies as well.
In fact, it’s one of the proven, low cost marketing, boot strapping strategies, you can and definitely should use initially, in order to build your initial customer/client base relatively inexpensively.
However,(entrepreneur) strategic boot strapping,(while cost effective to a point), is definitely not a long term customer/client building strategy!Far from it.
Because you’re relying too heavily, on other vendors various assets. But not necessarily your own! Continue reading