Copywriting

Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!

So you may have noticed, lately, there have been, what appears to be, a ton of posts written on strategic email marketing strategies and or tactics etc.

And you may be wondering, “why” all the fuss about pro-active email marketing. Actually there are several incredibly valid reasons, but two in particular.

First, primarily –strategic- email marketing is one of your potentially most profitable, low cost income generating marketing activities.

And secondly, a highly responsive, (and hopefully) constantly growing opt in email/mobile marketing list, gives you, and or your major competitors, the relatively inexpensive option of, frequently communicating one on one, with your best prospects and customers, practically any time you want!

And you can do so over time, for literally pennies on the dollar! And unlike, your typical, outrageously expensive radio, TV and or newspaper or banner ad packages etc.

Your strategic email marketing campaigns, don’t directly compete with other advertisers, on a page or for radio or TV time etc.

Meaning, the company with the deepest corporate pockets, doesn’t automatically win, simply because they have the deepest pockets, to constantly run ads! Instead, the astute email marketer, can out promote their better financed competitors, simply by (first) learning these five proven email marketing secrets, you’re about to be exposed to!

And then systematically implementing it!Sound good? Continue reading

Email Marketing: Why It Is The Real Workhorse Of Your Online Presence!

So (please) be extremely honest here! How many times, over the years, have you (unfortunately) seen, this all too familiar scenario play out(over and over) entrepreneur.

An already struggling, and semi to severely cash strapped, small business owner, and or service provider.

They are literally forced, to either decrease, or eliminate altogether, certain parts of their traditional advertising campaigns.

Simply because they were not profitable enough to continue paying for them! Probably a lot, correct? (I take it that was a begrudging yes!)

On the other hand, even if cash becomes extremely tight, with a proven, email marketing strategy in place, this can help them wither the temporary storm, as they and other local small business owners try to sustain themselves.

Don’t you agree? Good, because this particular post, (will hopefully) demonstrate to you.

How and why, strategic email marketing campaigns, without a doubt, are and definitely will continue to be, the real workhorse of your on and offline presence! Continue reading

Email Marketing: How These Five Simple Changes Will Boost Your Results Fast!Part Two

Remember in part one of this ongoing series, about strategic email marketing, you discovered how five little known, low cost and rarely used, battlefield tested email marketing strategies.

Can and definitely will,help boost your positive results really fast! Correct?

In part two, you’re going to go even deeper, into how and why, this is most definitely the case entrepreneur.

And in doing so, hopefully, you will see and totally appreciate (going forward.)

Why (without) a doubt, some proven form of strategic email marketing, is and will continue to be, the real workhorse of your on and offline presence!Are you ready to get to it? Then (without) further ado, let’s do it! Continue reading

Email Marketing: Five Little Known Tips Your Major Competitors Probably Don’t Know About!

Entrepreneur, maybe it’s a good thing, some of your major competitors, don’t take, their high powered, low cost email marketing opportunities serious.

After all, they don’t seem to appreciate how consistently emailing their list, their current or specific, problem solving blog posts, can help increase targeted traffic to their WordPress website and or blog.

Without having to rely solely on (highly competitive) search engine traffic.

And help improve their relationship with their subscribers.

And how freely sending valued added email messages, actually helps fuel trust and eventually generates more sales over time, for literally pennies on the dollar.

And any time they want to reach out and communicate value to their subscribers, (for literally pennies on the dollar),all they have to do is write a benefit orientated email/text message, (or a series of email/text messages) and they have just taken a giant step towards doing so!

A percentage of your major competitors, simply don’t see and or appreciate, the short and long term profit potential, of having a strategic email marketing plan.

Which probably explains why, they have little or no clue, about the five little known email marketing insights, you are about to be exposed to! Continue reading

Email Marketing: Seven Potentially Profitable Reasons For You To Constantly Test!

  (Test And Test Some More!)

So here you are, right dab in the middle, of trying to successfully run, manage and grow, your resource challenged, small business and or service, correct?

And for the most part, you’ll do whatever you need to do, in order to make that event ultimately happen,right?

Which means, you (at least) have some idea, why you definitely need to have, some type of proven email marketing strategy in place, correct?

But here’s a quick question for you? Do you routinely drive your car and or motor cycle anywhere? Huh? Hold on (entrepreneur) there is most definitely a method to the madness!

Would you ever, under any circumstances whatsoever, attempt to do so, while completely blindfolded?

Then why in the world, are you attempting to run your business in general, and your strategic email marketing campaigns in particular, without having any idea, what your actual numbers (analytics) are!Bingo!

Continue reading