Copywriting

This Is Why Effective Email Marketing Campaigns Are More Potentially Profitable Than Ever!

So who wants to know how you or your major competitors can inexpensively take your business or service to the very next level or two? And if it turns out one of the potentially most profitable ways of doing so is through the use of some effective email marketing campaigns. Are you okay with that? Great. Me too.

Especially if you’re just starting out on or offline. One of the most effective ways for you or your major competitors to consistently hit it out of the park. Is by strategically presenting your ideal prospects with some type of irresistible offer. Say what? Nod your head cadets because it’s true. Which means you gotta offer them the opportunity to enter your free drawing of some kind.

Because every body, (including) your ideal prospects. Love the opportunity to win something with high perceived value. But relatively low actual cost to the provider. Sound like a plan you’d like to hear more about? Continue reading

This Is How And Why Strategically Marketing By Email Is So Potentially Profitable! Part Two

Now that you’ve had a chance to read and re-read part one of this ongoing series. Hopefully you now better appreciate and realize the long term profit generating potential of marketing by email, correct? Great. Good answer.

Because there are at least 3-5 local non directly competing vendors, you or your major competitors could allow them to periodically send their opt in email or text message subscribers, one of your very best marketed tested, extremely time sensitive, first time customer only gift certificates or discount coupons.

And whether you or your major competitors don’t currently have access to your own, paid, state of the art email service provider. You can still systematically generate some all important first time customers. For literally pennies on the dollar.

And don’t forget. A certain percentage of these first time customers, will definitely become long term repeat customers, right? Absolutely. Plus a certain percentage of them will constantly and enthusiastically refer you or or your major competitors more 1st time customers, right? For sure.

And to think all of these new first time customers initially came about. Via strategic, (not to mention) inexpensive email or text message marketing. And you don’t even have access to any type of paid email service provider. Say what? How’s that for creative marketing? Continue reading

This Is How And Why Some Type Of Strategic Email Marketing Definitely Makes Sense!

How many times have you seen these generic references, with regards to strategic email marketing campaigns? You know. It goes something like the following. The average, (whatever that means.)

But the average marketer, (supposedly) on or offline. Whose savvy enough to be consistently utilizing some type of email marketing strategies or tactics. They average somewhere around a $38-$44 dollar return. Say what? For every dollar they invest.

(News flash:Entrepreneur if you can consistently average anywhere from $38- $44 dollars, for every dollar you invest in X. The long term compound effects of consistently doing so. Will make you or someone incredibly wealthy. Extremely fast. Don’t you agree?

Does this mean all the sources touted these type of not exactly typical returns. Are totally full of it? Of course not. But rest assured.  (Without a doubt.)

The companies or expert individual marketers. Who are openly sharing anywhere near those types of non typical returns. Have been at it for quite a while.

And taking more than their fair share of marketing/promotional lumps. Swallowed their marketing/promotional pride many times. And now as a direct result of learning the ropes. They consistently earn well above average returns on their opt in email or text message marketing campaigns. But honestly. Can the same be said for a gloried beginner? Continue reading

This Is How And Why Strategically Marketing By Email Is So Potentially Profitable!

Quite naturally you’re always constantly on the lookout for some type of proven, (preferably) low cost marketing alternatives, correct? Me too. But up until now. Why haven’t you ever seriously considered, the potential long term benefits of strategically marketing by email? Huh?

And get this. Even if you don’t currently have a reputable, paid email service provider of your own yet. Say what? That’s correct. You or your major competitors can still benefit from some form of strategic-op tin- email or text message marketing. Granted. (Without question.)

Your very best scenario which definitely puts you in full control. Is by having instant access to your own paid account. This way you can send as many pre-written or unscheduled, (what’s often referred to as ) “broadcast” email messages to your list(s.) As often as you like. Without increasing your expenses one nickel. Until your total list size exceeds a pre-set number of X.

At least this is pretty standard for most of the reputable email service providers. (Certainly not all BTW.) But that applies to my current, paid email service provider of choice as well.

But for now. No matter which reputable paid email service provider is being utilized.

So let’s focus on ‘how to” consistently earn money from some type of strategic email marketing. Even if you don’t currently have your own paid account. (Is that not interesting?) Continue reading

Any Idea Why Strategic Email Marketing Strategies Keep Getting Pushed Off To The Side?

So when you initially started your last or current PPC (Pay Per Click) ad campaign of any kind. How many different or total A/B split tests did you actually run? Really? And did you ultimately create a semi successful ad campaign? Or are you still pretty much in the ongoing testing phase?

Which is the main thing when it comes to any type of paid advertising campaigns. Huh? Meaning, if you or your major competitors are constantly A/B split testing various elements of your paid ad campaigns. You will most certainly not be operating at your maximum level of profit generating efficiency.

On the other hand with the effective use of strategic email marketing campaigns. You can literally A/B split test a ton of different variables. All within days of each other.

Without adding a nickel to your upfront out of pocket cost. And those new changes, can and often will. Either lead to increased long term profitability.

Or allow you to actually cost or drastically reduce certain costs. Which (of course!) ultimately leads to increased profitability. Have a closer more reflective look and ultimately decide for yourself. Fair enough? Continue reading