Email Marketing

Are your email strategies getting it done?

    (That Will Enable You To Quickly And Inexpensively Make More Money Now!)

Okay, without a doubt, you can’t mention successful online marketing without segmenting into effective email strategies, correct?

In fact, even if your just starting out and you have no product and or service, you can and should still be using low cost (high powered) email marketing strategies, in order to increase your (on and) offline profits. How you ask skeptically?

Your kidding right? Seriously, just by you effectively using a quality paid email marketing system like (either) aweber, constant contact, infusion soft, get response or icontact etc.

You can instantly and systematically keep your valued opt in subscribers in the loop (both) on and offline, about different events, private grand openings, VIP online webinars, tele conferences etc.

In fact; the main purpose of your initial online email marketing strategy (in the beginning) anyway is to simply inform your subscribers about offline local events that your joint venture partners are hosting.

And the list goes on & on.

 How To Strategically Combine The Service Angle And Your Email Marketing Strategies To Hit It Out Of The Park!

If you don’t currently have any particular product or service yet, think about ‘how’ you can strategically use your email marketing strategies (simply) to be of service (in a big way) to your valued opt in subscrib For ex; suppose you are a rather small (but) fairly successful offline retailer. And you currently employ eight people. Five full timers and three part timers.

Of course you’ll be periodically emailing your subscribers whenever you get new inventory or your holding some (can’t miss) blow out sale, and the price mark downs are simply not be believed etc.

Or whenever you need to survey them for their all important feedback or to announce your grand opening of a brand new second location etc.

This next rarely used (little known) super underground (ninja) marketing strategy, allows you to go deep under cover and (simply) out promote your big buck major competitors for (literally) pennies on the dollar!

1.) Strategy # one: This first rarely revealed (under utilized) marketing strategy will help to build permanent long term trust with your subscribers for peanuts!

Suppose you start diligently networking (aka) joint venturing with other small to mid sized offline (local) small business owners and or service providers, and you all agree to inform each other (so that) in turn each of you that’s participating can inform your subscribers.

About any non competing business and or service provider that is doing one of two things.

A.) Holding a “Everything must go” going out of business liquidation sale! Your subscribers will  love to be on the A list for that one service alone!

 B.) Their announcing a second location “Grand opening sale!”

And everyone that has this special VIP X % off discount coupon gets 20% off any purchase, plus an extra 10% off for each person they bring with them to the grand opening, (over 18) that’s not currently a customer.

Maximum of two new people. Think about this powerful strategy for a moment. Suppose there are twenty local small business owners (currently) participating in this massive cross promotion.

If each participant has just 1,000 total on and offline subscribers on their respective lists. Which means any time they email their list, a grand total of 20,000 opt in subscribers will receive their email announcement about some upcoming local event.

If just 2% of the subscribers decide to participate, that means an additional 400 customers show up. (20,000 x .02% = 400.)

And if 40% of those 400 bring at least two additional people with them, that equals an additional 160 people! (400 x .40% = 160.)

Just because their on your list and you’re savvy enough to use a quality paid email marketing service.

2.) You can always add a huge display inside your retail outlet (and or) add your best market tested  lead capture page style business card inside every purchasers bag.

And invite them to join your list in order to receive $1,000 dollar worth of super “new customer only” discount coupons from various other offline local JV partners that are currently participating in your massive cross promotion venture.

 Simple Email Strategies That Flat Out Work!

3.) You could offer a free drawing, where once (each month or once every quarter) you offer two guaranteed grand first prize winners.

The chance to win one free 30 minute one on one power consulting session (either) once per week one free 60 minute session per month. And all they need to do is join your list!

Of course you can always simply be a affiliate sales rep that lead generates for another expert (of some kind) that currently offers one on one power consultations of some kind.

And merely receive a certain percentage (like) 25% of any paid hourly consultation fees or an ongoing paid monthly residual amount of 15% for any individual that upgrade and sign up for a 12 month monthly maintenance program of $200 dollars per month.

So at just 20% per month, you’d still receive $60 per month as long as the client remained in the program. Just ten clients that you bring them that remain active for 12  months equals $600 per month in ongoing residual income for you!

4.) They could also opt in on a special lead capture page on your paid self hosted blog (which) is hopefully a WordPress blog.

You could also record all 12 or 48 (one per week) sessions. And do one of two things with them.

A.) Use them as a powerful free risk reversal bonus whenever anyone purchases a more expensive product of yours and or one of your top JV partners.

B.) You could discount the perceived retail value by a whopping 70% to anyone that joins your list and or gives you a bank account filling testimonial!

Or you could sell the resell rights to someone and pocket thousands off a retail product you just discounted by an incredible 70%!

Re- read that last one, because it’s one of those little known rarely revealed marketing strategies that the six, seven & eight figure earners use to make thousands of dollars every year in passive income!

In other words (let’s say) they currently charge $500 dollars per hour to consultant with their customers and clients. Which means 12 monthly one hour sessions (typically) would cost $6,000 dollars. ($500 PH x 12 monthly sessions = $6,000 dollars.

Now they record each sessions (have it transcribed) and add five to six incredibly popular bonuses valued at X, that they get to keep even if they decide to ask for a refund of the recorded sessions.

They discount the recordings by at least 70% off the normal retail price, which means everyone pays just $1,800 dollars!

Then they turn around and sell a mater license to the recordings for $10k each! Which means every person that pays ten grand, not only gets to keep 1oo % of the $1,800 purchase price, but they also get to pocket 100% of the $2,500 dollar license fee that they sell to others!

Pretty slick huh? You bet!

Proven Email Strategies Can And Will Take Your Business To The Next Level!

5.) And last, but certainly not least; you can do like a ton of other super successful online beginners have done.

You leverage those online marketers ahead of you and you both win! You might offer their free 30-90 ‘how to’ webinar as a free opt in lead generator to your target niche audience.

You build your subscriber list, they get additional free viral marketing exposure and your valued subscribers discover things they didn’t previously know!

6.) Bonus tip:  Depending on who your specific target audience is, you can simply make them aware of “how to make quick money from home.”

Is that the type of email strategies that makes sense to you? no matter what your particular niche is.

Great! Be sure you Digg or tweet this! Thanks!

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Apply these five proven principles for sales copy writing success!

  (Violate These Five Essential  Sales Copy Writing Elements And Your Email Marketing Campaigns Will Suffer!)

Have you ever noticed how some marketers (no matter) how they primarily market their business (on or offline) seem to magically achieve sales copy writing success?

Well (my friend) truth told, it’s no magic at all. But if you were to pin them down, you’ll probably discover that all of their proven sales copy writing success, boils down to an incredibly simple formula that they use over and over.

And no matter what their particular niche is,  and no matter whether they sell low front end or large back end ticket items etc.

They all basically adhere to these same five basic (proven) copy writing success elements. Since your reading this online, let’s apply these five basic email marketing copy writing secrets (if you will) to your online marketing efforts.

Violate these five basic proven email/ sales letter marketing principles and strategies on  a regular basis and your power list builing 101 and long term sales efforts will suffer mightily.

Introducing Five Proven Email Marketing Strategies You Must Implement Or Your Sales Copy Writing Results Will Constantly Suck!

This first proven sales copy writing principle (while) not on the list is still vitally important.

That being this, (unlike) the career politicians, your (power list building 101) efforts need to be laser beamed focused and highly (targeted) niche-d.

Meaning- don’t make the long term pre profit killing mistake (like) the career politicians, of trying (desperately) to be all things to all people. Because (sadly) in the end, you’ll ultimately whined up being nothing to anyone.

Just to quickly recap the proven path of (on or) offline-long term- marketing success. You target a specific prospect (in other words) you target a specific niche.

And through (either) paid or free (highly) targeted traffic generating methods. You drive that targeted traffic to a specific type of lead capture page.

And that page  highlights the specific benefits (your free lead generating) giveaway that your offer that particular market (prospect.)

And they either opt in (join) your list or they don’t, period. And depending on whatever that particular landing (squeeze page’s) opt in conversion rate is.

Then you start slowly and systematically, tweaking various things (in expensively) testing and tracking your results.

Meaning- you closely monitor the results after you slightly alter your main power headline, your background colors, your all important P.S, your ” call to action”, the bonus or bonuses you offer, (if you offer any) bonuses on that particular offer etc.

Of course you only change (test) any one variable at a time and you continuously see, (track) which change (minor tweak) gives  you the most overall bang for your buck.

And over time, you’ll ultimately discover which changes attract that particular niche audience the most.

And that’s when your (getting powerful) close enough to start incorporating the following five proven sales copy writing success tips.

Follow The Proven Path To Sales Copy Writing Success!

1.) Whenever possible, always lead with some type of  free (or very inexpensive) evergreen informational value that your target market never gets tired of learning or hearing about.

While it sounds pretty straight forward, (and it is) you’d be down right shocked at how often -otherwise- serious entrepreneurs violate this incredibly simple (long term) money making principle.

Just as a quick side note, let’s suppose your a rather new (offline) local retailer of some kind and you start aggressively trying to build your email list.

One simple way for you to constantly provide long term “evergreen” value to your list of exclusive (insider) VIP subscribers is by alerting them to the various “Members Only” sales that other (offline) local non  competitive retailers and other small business service providers are periodically holding.

Maybe you (and) 5-10 other (small to midsize) offline local small business owners, and or service providers agree (upfront) to keep each other informed of your exclusive “closed” to the general public VIP sales.

Or you share your “Grand openings” of second locations notices with each other. Your opt in subscribers would love the idea of being on an exclusive VIP insiders list.

And you’d be providing tremendous “evergreen” value with that one type of service alone, don’t you agree?

2.) Your next proven email marketing principle is to constantly “educate” your valued subscribers. Maybe there are constant “major” changes within your industry.

If so, keep them abreast, via special email alerts. Or inexpensive offline snail mail postcards, or maybe you create a private page on your blog (meaning) with a free plugin, currently (available) to WordPress users anyway, you hide the page to the general public and  via your email messages, you direct them to a section (a page) on your blog entitled “What’s new!”

Again, this could be news via some of the other local retailers and service providers and (all of ) you simply jointly share the news among yourselves, via your blogs and  periodic email  messages etc.

3.) You can always use your email messages to (at some point) “Invite” your subscribers and all of the other valued subscribers of your (joint venture partners) to some type of offline private sales event.

(And or educational seminar/workshop etc.)

Or you can (and should) “Invite” them to -either- a live or pre recorded online webinar and or tele- seminar event(s.)

That’s an extremely powerful way to periodically share juicy insider stuff and create a ton of short & long term sales.

Use Your Email Communications To Constantly Inform And Educate Your Subscribers And Watch Your Bank Account Grow!

4.) Your emails (and or) offline sales letters can and should also “advice” your subscribers about the specific do’s & dont’s of your industry. Boy, without getting too far gone on a tangent here.

If you’re a CPA or any type of professional with highly specialized (niche-d) knowledge.

Here’s a chance for you to become the resident “in house” expert that periodically supplies fresh, up to date “insider” info to this collection of small business entrepreneurs.

Then you simply (not to mention) inexpensively expand (build out) your free viral marketing exposure, by offering every small business owner & service provider within the network, “lifetime” VIP discount prices to your best and most popular Products & services.

And (get this!) the moment they supply you with (either) a written but (preferably) a mouth watering (bank account filling video testimonial), that you (either add to your blog or upload to youtube etc.

You’ll lett them extend your “lifetime” VIP discount prices to (both) their valued employees and or associates, plus their extended families and your business customers  & clients etc.

There is more to chew on in that one powerful marketing concept alone that (either) of us, will be able to tap into in one lifetime!

5.) And finally… Entrepreneur, in order to really go to the next level in your business. Don’t just hire qualified coaching/consulting experts, in order to grow your business.

Periodically take advantage of one of your best inexpensive (not to mention) proven sources for straight forward, non fluff insiders!

Use your periodic emails and or offline snail mail postcards (and or) offline sales letters to “survey” your valued bread & butter customers & clients to get a crystal clear idea of what they, need, want and most importantly, don’t want!

As always, if you need any type of free digital bonus as an incentive, your free (and highly) encouraged to use the powerful free nine page special report, yours truly offers!

In the end entrepreneur, hopefully, you can see how these five mega proven email/basic marketing principles (when) consistently implemented.

Will lead to long term sales copy writing success, agreed?

Okay, you know the drill about sharing this via Digg or twitter, right? And you won’t forget to grab your free 22 step small business marketing idea kit series, right?

And you know that it will help you master your effective communication in marketing skills, correct? And of course you realize that although it’s a $97 dollar value, it’s free, right? So get to it already!

Are you maximizing the advantages of using email?

Have you noticed how some extremely savvy small business owners and or service providers, effectively utilize the five big advantages of using email marketing and others don’t?

It really is that simple. Because you’re either strategically lowering your (ever) increasing upfront out of pocket cost to communicate with your prospects and customers or you’re not.Right?

And it’s hard to believe that since the # one use of the Internet by far is still email.

How any so called serious entrepreneurs (which means you), cannot afford to be actively taking advantage of (and ultimately profiting) from this ongoing trend.

With that said, let’s quickly examine how your semi cash strapped small business and or service will prosper by getting with the program already. Continue reading

Build your email contact list or starve!

As you previously discovered in part one of this series about your email contact list.

Strategically growing and nurturing your VIP opt in email list is simply one of the fastest, surefire ways to increase your online profits bar none.

In part two of this  powerful series.

You’re going to discover how the ultimate insiders (so that) means you.

Actually go about strategically building their list, even if they don’t currently have their own products or services to market and promote yet! Is that not interesting? Continue reading

Your online email contact list helps you out promote your online competitors!

    (And Make Your Online Business So Much Easier To Be Profitable!)

Have you ever met someone really nice at the mall (especially) during the hectic Xmas holiday season rush hour?

And after a really nice 15-20 minute conversation, thought to yourself, “Gee this would be a great time to propose marriage?” Yea right!

Proposing marriage to a complete stranger that you met 15 minutes ago in a mall (makes) about much as sense as you trying to sell something (especially) online to a complete stranger! Translated-  a first time visitor!

You don’t each other from Adam Apple and yet there you are asking your first time visitor to trust you and buy something (anything), good luck. This is where your email  contact list comes in real handy. Continue reading