Why Use Email Marketing? Part Two
As you previously discovered in part one of this series about “why use email marketing?” There are absolutely tons of reasons why you should be periodically and strategically using, low cost, high powered email marketing.
Ever thought about (first) developing) and then delivering a “how to” mini E-course to your subscribers? Email is definitely the way to go. Continue reading
You’re Not Still Asking Why Use Email Marketing?
Entrepreneur, hopefully you do realize and fully appreciate the fact that, because of rigorous enforcement of the current CAN – SPAM regulations and the literal explosion of various types of email filtering software, click through rates (CTR’s) across the board, are being affected! But not to the point, that you’re actually wondering (out loud), why use email marketing?
Hopefully, if nothing else, it’s because you totally appreciate, one of the best low cost, high powered marketing strategies, that’s being used to build long term trust and establish (all important) credibility as well! Continue reading
Three Simple Things That Can Really Hurt Your Target Email Marketing Efforts!
How long have you been going to business related websites? And how many (opt in) email list are you on? and more importantly, having websites have you opted into? It may not seem like a big deal (entrepreneur), but there are any number of extremely little things, that whether they’re done individually or collectively, they can and will hurt your long term, target email marketing efforts! Continue reading
Who else is ready to discover five mega proven marketing secrets!
Have you ever noticed how whenever you hear (or read) the phrase “marketing secrets”, it conjures up (like it or not) certain images in your head? It’s true, however, that may or may not be the most significant point here.
Case in point: if you receive (either) a robo call phone call, email and or direct piece of snail mail from any (on or) offline marketer/company that you respect and (more importantly) trust.
Then by all means, it’s A okay for them to share five (or X) number of little known marketing secrets with you.
For sure. Consider this, you’re just about to sit down to dinner when out the blue (meaning) it’s totally unexpected. There’s a knock at your door.
And the person on the other side is:
A.) A complete stranger trying to solicit you… And.
B.) They’re trying to get you to basically commit to investing at least $300 dollars in some product or service, that you not only never heard of, but the mysterious sales rep (claims) they not only need a decision right then and there!
But to really top things off, they also claim, they can only accept cash! Yeah right!
Of course this highly exaggerated example is completely over the top. but here’s the real point.
My friend (would you) not agree, that’s it’s practically impossible to sell anything to complete stranger! Especially (online) when they’ve had virtually no time to get to know and trust you first.
Which brings us full circle regarding reaching out to your target market, using low cost high powered email marketing, and or direct snail mail.
As in the offline world, since the first (and possibly) the last thing your online subscriber may see is your all important “subject line.”
It’s critical that you don’t unintentionally sabotage your marketing efforts, by creating really hyped up “subject lines” that cause your subscribers to (either) immediately dismiss message as pure bull.
Or worst yet, cause them to immediately unsubscribe from your list.
Especially since you already know that your online “subject line” (just like) your opening offline main power headline, will ultimately decide at least 80% (or more) of the overall effectiveness of your message.
Because if it doesn’t immediately grab and hold their attention, or worst yet, it causes them to just delete it. Either way, you lose!
So with that said, let’s quickly focus on:
1.) Rule # one: Whenever you can, personalize your emails!
Because it’s simply undeniable fact; (on or offline), when and wherever you can naturally use your prospects first name in your postcard, on or offline sales letter, autoresponder message “subject line’ and or your phone conversation and or live in person sales presentation etc.
You can increase your overall long term chances for success by at least 300%! This strategy invites trust and familiarity.
2.) Another extremely effective strategy to use is to create urgency in (both) your offline sales letters and your online email “subject lines.”
For ex: your subject line could say, Dave, Hurry, there are only three days left! Or Maryann, Only three copies left!
3.) It really helps any time you can pique your reader/subscribers natural curiosity. For ex: your “subject line” could say: Diane! Does your credit card company guarantee this?
4.) Another biggie is to avoid (at all cost) certain negative trigger keywords or phrases.
Basically for two reasons;
A.) You don’t want the recipients spam filters to block your current and future messages!
B.) And you don’t want to turn your subscriber off, before you’ve had adequate time to build your case! So avoid common negative trigger word phrases such as: financial freedom, earn $, or earn extra cash or save big money etc.
5.) And finally…. As often as you can, whenever your about to compose an email “subject line, or write an offline sales letter etc.
Try to answer three simple (yet) extremely critical questions:
A.) Why should your extremely busy subscriber open your email, as opposed to all the other ones constantly flooding their inbox?
B.) The answer to this question is crucial. “What’s in it for me?”
C.) “Who cares?”
By in large entrepreneur, you consistently apply these five incredibly simple email marketing secrets to your current online marketing efforts.
And watch your email open rates improve by at least 25%, in the next 60 days or less.
As always, if you got any value out of this post, please Digg or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
It’s a $97 dollar value and it’s free!
is your email advertising really working?
How many local offline small business owners and or service do you know that aren’t currently taking advantage of low cost high powered email advertising?
In fact, far too many offline local small business owners (unfortunately) don’t see the tremendous marketing advantage they are routinely missing out on, by now systematically utilizing inexpensive email advertising strategies.
Have you ever noticed how little attention big companies actually pay to their loyal customer base?
For ex: have you ever been in a store and watched in disbelief as indifferent management and general cashiers or clerks take their sweet time before they decide to open another line? As if (somehow) it’s the paying customers who are the who are the distraction.
And have you ever bothered to phone or write a company’s Customer Service department and never even received an acknowledgement that they even got your message?
Yes, unfortunately there are some seriously tone death people in business, no matter what size the company is.
Case in point: a staggering 98% of your (online) local small business peers are unintentionally committing the exact same critical mistake, only on a much smaller scale. How you ask?
By not actively (reading) and responding to their valued customer (and potential) customer base’s email correspondences.
This one critical long term marketing mistake is costing them a proverbial fortune in the long run.
And here’s why; if they bothered to respond to their non customers emails and converted at least 40% of them into email subscribers, then could save anywhere from 50-500%!
Because they wouldn’t constantly need to spend the outrageous 500%, in order to create that all important first time customer!
Instead, through two or three inexpensive email correspondences, they could convert that (lead) into a subscriber and now just send periodic emails, instead of constantly wasting a fortune on type setting, postcards and postage!
Think about it for a second, aren’t you three times more likely to consistently do business with a local offline company that actively uses low cost high powered email advertising, if they routinely answer your emails?
As opposed to some other offline local company that doesn’t? Far too many small business owner neglect the (already fragile) marketing relationship they have with their local customer base.
And rely far too much on simply, the people coming through the door as a direct result of their more traditional advertising methods, such as local radio ads, expensive local TV and newspaper ads etc.
Not realizing that more and more of their (incredibly sophisticated) customer base is totally going digital.
The following five incredibly simple ways that any serious small business owner can effectively use inexpensive email to make a killing, is simply scratching the proverbial marketing surface!
Use your creative marketing juices, to spring board you into more and more profits.(And remember, since a staggering 87% of all new business start ups will fail within the first five years or less.
Most of the time because (you guessed it) expenses exceeded revenues! But just by effectively using inexpensive email advertising, they could greatly enhance their chances of survival.
Anyway, with that said, let’s quickly take a look at how these five incredibly simple email advertising, could work for any offline local savvy small business owner and or service provider.
1.) Strategy # one: This first inexpensive email advertising strategy involves so good old cross promotions. For ex; suppose your offline small business is located in one of those small strip malls.
You know the type that has about five to seven other small businesses. You could make create a strategic joint venture cross promotion, where on your (once per week), you’ll need to inexpensively test, you both agree to send out special email messages to each other’s list, on your traditional slowest days of the week, season or year etc.
And alert your customers to special “new customer” only VIP discount sales event etc. You’ll both inexpensively add long term customers and clients for a fraction of the traditional costs.
2.) Strategy # two: let’s say you own a local offline clothing store, you could offer a free drawing as a way to collect your best repeat customers email and snail mail address.
And send them (either) mobile messages and or emails, alerting them to a special three day liquidation sale.
Think about it for a second, if your a small local offline clothing retailer, and you have 500 email addresses of your best repeat customers.
You only need a ten or twenty percent response rate to make a killing!
3.) Strategy # three: Any finally… This next proven email advertising strategy, actually involves the good Texas two step marketing concept in order for to fully be appreciated.
Because first off, it doesn’t just directly involve around effective email advertsing.
Instead it (first) takes advantage of the fact that your potential customers are kind of in a temporary captive state. Huh?
Whenever a paying customer is 30,000 feet above the ground, cruising on their way to wherever. It’s not like their going anywhere soon correct?
So why don’t the airlines that have already sank X amount of non refundable dollars into creating that valued customer.
Why not (at least) offer them two things, A.) first the opportunity to sign up some type of free drawing to win X amount of annual frequent flyers miles.
Plus, after they capture their email address, start offering special one to three day notices for special one day flights to their most frequented destinations, also offer same day discounts for any cancelled reservations! that ones huge! Don’t you agree?
Anyway, there you have it. Three incredibly simple ways for any serious small business owner and or service provider to cash in big time, using inexpensive email advertising!
Of course it goes without saying, you’ll need a quality (not mention) a respected and reliable paid email service provider.
And non are more respected than Aweber.
As always, if you got any value out of this post, please tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series.
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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to “discover” the real secret of the ultimate insiders.)
Because it will help you increase your gross profits by at least 25% in the next 90 days or less! And help you master your effective communication in marketing skills.
It’s a $97 dollar value and it’s free! Please note some links on this page are affiliate (income producing) links.
Click the image for the secret!
