Email Marketing

How Top Local Businesses Rock Email Marketing Without Relying On Their Websites To Do So!Part Two

Now as you previously discovered in part one of this ongoing series, power email marketing strategies and tactics, is not only reserved for the big time gurus and or guruettes! Right? And while it may help if your company is an extremely deep pocketed  fortune 500 outfit, that certainly is not a requirement.Would you not agree?

Sure, if you happen to be one of those power broker online marketers that personally has your very own opt in email list of (a cool) 250,00 plus subscribers and (at least) four other major players you know, also happen to have an opt in email list of the same size or larger!

You can put together some type joint venture list swap arrangement and virtually guarantee a ton of eyeballs on whatever it is you’re currently promoting. And you’ll probably earn a few bucks in the process. But what about the rest of us mere mortals.

Just because we can’t play at that particular level just yet, is that any reason not to get in the game entirely? Hope not! Effective email marketing is not about whether or not you’ve got personal access to to ten’s of thousands or hundreds of thousands of subscribers.

Instead, it really has more to do with how well you can effectively meet the ongoing needs of your target audience. Continue reading

Three More Really Cool Reasons Why Your Business Definitely Needs To Be Using Email Marketing!

Ladies & gentlemen are you actually taking advantage of the use of  your email marketing opportunities at all? Now, not in the pie in the  sky  sort of way that you read about when some hot shot (hired gun)  copywriter is  pontificating about the (so called) wonders of email marketing.

(Hey, we’ve all fallen under that spell a time or two!)

Or what about when you’re watching one of those really slick video sales  letters, that land in our inboxes far too often, and put us in that temporary  coma and when all is said and done, we’ve just filled out another order page.

No this preferred form of marketing nurturing, is referring more to the fact that, if  whatever you did (and are) currently doing, is consistently getting first time  visitors- and or otherwise- to join your opt in email list.

Are you then systematically and strategically keeping (that all important)  conversation and open line of communication going with them?

Because (believe it or not), just the fact that you –consistently, honestly and openly communicate with your opt in subscribers, that in and of itself, when you diligently follow proven email marketing best practices, is a highly effective, efficient and proven form of inexpensive marketing.

And it can and will pay you rather  nice recurring dividends now just now, but in the not so distant future as well! Because remember, every subsequent email follow up message that you send to your list(s), doesn’t and shouldn’t just be for the immediate goal of generating some type of sale.

Your subscribers loved to be pampered and showered with extremely helpful tips, potential resources and proven advice  etc.

And that type of long term nurturing approach (over time of course), will yield a much bigger long term payoff, in many ways! Continue reading

Three All Too Common Email Marketing Mistakes Newbie Marketers Should Avoid Like The Plague!

Have you heard or read the startling statistic that says, some extremely successful and therefore ( extremely savvy), and if we’re going to be completely honest and transparent here, very experienced online marketers, can and have regularly experienced opt in email marketing ((Return On Investment) rates (ROI”s) of a staggering 43%!

Entrepreneur (ladies & gentlemen) and all aspiring newbie online marketers alike! In case you didn’t know (and or) you’re not totally comprehending that incredibly staggering figure.

To put it in simple layman’s terms, they’re totally crushing it! And then some! Personally, yours truly as yet to come nowhere close to that type of ROI, with regards to strategic follow up email marketing!           

Although truth told, you (and I) don’t have to consistently come anywhere near that type of return, in order to be extremely successful online!  (Granted it would certainly be nice.)But here in lies the (start) of the continuous online (green as grass) newbie marketers slow major methodical -and all too predictable- downfall!

You see, without being totally clued in on all the -rarely revealed- nitty gritty details of “how” some guru or guruette ( and or) online business was (or is) actually able to (ethically) bribe their opt in email list subscribers into those types of returns.

The totally unsuspecting (and usually barely) Internet marketing literate online newbie marketer, somehow gets this totally misguided notion, that simply by copy and pasting someone else  email marketing approaches and or buying a few “solo ads” here and there!

And offering some really stale (the solo ad subscriber list has already seen it a gazillion times previously), way before you ever hit the scene offer, they (bye golly) are going to experience similar bankable results! (Yea, if only it were that straight forward and easy!)

Word to the wise. Get a grip asap! My friend, it ain’t gonna happen.For tons of reasons, far too numerous to mention here. However, suffice it to say, there are at least three major no, no’s, that far too many aspiring online newbie marketers consistently make! And they (going forward) are to be avoided like the plague! Continue reading

Five Proven Ways Email Marketing Can Dramatically Improve Your Value To Your List !

So who doesn’t find their inbox practically flooded everyday with some type of email marketing messages of some kind?

You, me and practically anybody you can think of that’s online and has an email account correct? Yea buddy.

But here’s the thing; if you’re attempting to strategically use some type of email marketing follow up strategy, (especially) if you’re a newbie affiliate marketer.

Entrepreneur, please understand going in, that whenever you’re attempting to marketer another vendors quality products and services to your very own opt in email list, you’ve got to follow certain proven online marketing protocols, otherwise you’ll most likely fail.

(And yes, you most definitely need to be constantly building your very own opt in email list!)

Because if you don’t; not only will you not earn any meaningful money long term, but you’ll probably experience a much higher than normal unsubscribe rate and maybe even some spam complaints to boot!

That is, if all you do is market/advertise someone else’s lead capture page and as soon as a visitor opts in, (joins your list) you automatically go into full blown pitch mode with them!

So this post is dedicated to the extremely savvy newbie online marketers, that may be starting off (or attempting) to market online as affiliates of another vendors products and services.

Because you haven’t created your own just yet.  And since you’re just a little short on real world experience, you’re leveraging someone else’s expertise, as you learn and hopefully master the proven online marketing fundamentals!

That said; let’s quickly explore five proven ways to make your email marketing efforts dramatically increase your value, in the eyes of your opt in subscribers! Continue reading

Who Else Wants Strategically Leverage Seven Proven Small Business Email Marketing Tips?

So “how” many email list do you currently belong to? And honestly, “how” many of them do you actually take the time to read consistently, let alone study? Yea, I know exactly what you’re saying! Me too!

But you are using email to actively promote and market your totally excellent products and services, right? Then it only makes sense that you at least explore the seven proven benefits of effective small business email marketing strategies and how to leverage them, right?

Absolutely! Because when you start leveraging your opt in email list(s) more effectively, the potential long term benefits can be enormous! And that’s the real point of this particular post.

If you stop and think about it, whenever you text a friend, relative and or a colleague etc; they don’t ignore your messages do they? Not initially anyway, right? And why is that you suppose?

Because they value what you have to say? Well, as you begin to consistently sharing your problem solving content with your subscribers, guess what? They will not only appreciate hearing from you more often! But guess what else?…. Continue reading