Email Marketing

How A Really Good Email Marketing Strategy Is A Lot Like Building A Relationship!

  (Which Definitely Has The Potential To Last For A Fairly Long Time!)

Every now and again. You will the gurus and major influencers admit. Spending a ton of money on various types of ad campaigns.

While it definitely does get you and and your major competitors directly in front of your ideal target market briefly. At best you/we are pushing our message(s) in front of them, correct?

Where as proactively using an effective, (aka) proven email marketing strategy of sorts. Allows you or your major to send your permission based email messages directly to your opt in subscribers in box.

And who among us doesn’t check their multiple email addresses multiple times a day? 😀 Continue reading

Entrepreneur When In Doubt You Can Always Resort To Some Strategic Email Marketing Tactics!

One thing is definitely for sure ladies & gentlemen. The internet in general and social media in particular. Will always have the latest flavor of the month.  Don’t you agree? One minute the guru are suggesting this particular social media platform. And as or as soon as it loses some of it’s glow.

They’re suggesting a new. In the last 10 years or so. Look “how” many of them have come and gone. And unfortunately they’ll continue to do so. Although one particular technology has and definitely continues to stand the test of time. That being good ole strategic email marketing.

You and I can’t go wrong by steadily growing and nurturing your opt in mail subscribers. It’s not only super cost effective. But over the long haul. You can not only systematically generate some much needed revenue.

But it’s also a potentially powerful marketing tool for attracting potential JV (Joint Venture) and or cross promotional partners. Are those previously untapped marketing/promotional possibilities not exciting? Continue reading

Why Are You So Convinced A Viable Email Marketing Plan Won’t Work For You?

Ladies & gentlemen for just a moment. Imagine (in America) the all too typical single location, mom & pop hair or nail salon owner. For starters they work extremely hard servicing their customers, right? (You’d better freaking believe it.)

And probably 90% or more of their long term repeat customers initially came about because of good ole fashion, positive word of mouth and no mouse marketing, agreed?

But what serious, profit seeking entrepreneur, especially a service provider. Couldn’t or wouldn’t benefit from some potentially bank account filling marketing leverage? Entrepreneur if potential bank account filling marketing leverage is one of your primary goals.

Then you simply have to utilizing some type of potentially profitable email marketing plan. And hopefully after reading and re-reading this entire post. You will agree. So turn the page already and let’s take a closer look. Continue reading

Entrepreneur If For Whatever Reasons You Still Haven’t Fully Embraced Strategic Email Marketing!

  (What The Heck Are Still Waiting For?)

You say or claim you’re serious about systematically implementing some rather simple marketing or promotional

solutions, correct? Then the $64,000 dollar question definitely begs asking. Why or what the heck are you still waiting for?

In regards to systematically implementing some type of strategic email marketing strategies and tactics. Clearly you’ve purchased more than

your fair share of products and services, as a direct result of receiving either a single or series of professionally written email messages, correct?

Me too BTW. So “why” haven’ put this proven marketing strategy and tool to work for you? (I can’t wait to hear your brutally honest answer.) Continue reading

Why Certain Email Marketing Strategies Are Even More Relevant Today!

Entrepreneur it may not seem obvious right now. But proven email marketing strategies and tactics are not even more relevant than ever. But once you calculate your long term ROI (Return On Investment.) You’ll quickly realize it hands down outperforms the other types of marketing tools by a long shot.

And by comparison it’s incredibly inexpensive and efficient. Because as long as you and I pay your monthly, quarterly or annual fee. And don’t blatantly violate any of their relatively simple terms of agreement stipulations. The odds of your account getting temporarily or permanently shutdown are extremely low.

Compared to “how” often an online marketer gets one or more of their social media accounts temporarily or permanently shutdown. (Sadly entrepreneur this happens far more frequently than even some of the most influential men & women currently marketing online will readily admit.

But since both the Internet as well as social media marketing are definitely not going away anytime soon. Let’s have a much closer look at how and “why” some type of email marketing strategies and tactics are more relevant then ever. Are you okay with that?

Entrepreneur Strategic Email Marketing Can And Definitely Should Be Considered Some Type Of Information Marketing!

Considering the following. Some of the top copywriting experts currently walking the planet. They get paid and or compensated extremely well. For doing the following:

 A.) They earn really nice consultation fees simply to critique their clients, on or offline sales letters. Their brochures and website or ecommerce site copy. They both periodically review or write entire ongoing opt in email sequences for their top paying clients.

And some of the tops ones like Bob Bly or Fred Gleeck can and do get paid extremely well just to write or re-write entire email sequences. Starting with the “welcome” email campaigns to entire multi part sale sequences. (And sometimes they get paid extremely well just to write entire ‘welcome” sequence email messages.

 B.) They also get paid extremely well to periodically do both live and virtual single or multi day email/copywriting clinics. And their compensation easily ranges from $5-$25K per day.

And of course the companies which pay them. Typically record these events and either give them away to their top VIP customers or clients. Or to their  top  JV (Joint Venture) partners or top cross promotional partners as extremely time sensitive special “thank you bonus gifts” worth X.

C.) They also routinely start extremely lucrative weekly or monthly copywriting clinics of their own. Where both their opt in email subscribers. As well as their ideal prospects.

Gladly invest X amount per month. And the best ones have no long term commitments whatsoever. Which means the moment the paying subscriber honestly feels they’re no longer getting their money’s worth. They can not only cancel at any time.

The Real key Is To Keep Providing Long Term Value Entrepreneur! (And You’ll Always Remain Top Of Mind To And For Your Ideal Customers And prospects!)

And let them keep the X number of bonuses. As your “free gift” to them. Simply for giving your product or service(s) an honest try. The other thing these top “A” lister copywriters and or top email marketing experts like Ben Settle routinely do is. Not only are they extremely well compensated on the initial front end of these type of transactions.

But they often receive long tern royalties for X% of the lifetime gross earnings of their email or copywriting efforts. (How freaking cool and potentially lucrative is that?)

They also critique and consult for big bucks. Right from the comfort of their home. Both corporations as well as individuals will gladly pay them X amount of dollars. And in some extreme cases. Also offer equity ownership interests in their companies. In order to lock in the copywriters best efforts coming forward.

Clearly these types of potentially lucrative situations only pertain to the cream of the crop. But some of the worlds most successful email marketing copywriting experts and strategist. Are highly sought after. Both as potential guests on some of the most highly visible podcast ,radio or relevant TV shows etc.

As well as some of the most sought after keynote speakers or virtual summit guests etc. And all because “what” they write on either a website, blog, email subject line and copy. Or in an offline direct snail mail letter, post or index card etc.

It consistently generates more opt ins, appointments set, first time orders, re-orders, trial subscriptions or upsells etc. So entrepreneur please don’t make light of the long term bank account filling potential, of  systematically utilizing some type of email marketing strategies or tactics, okay?

P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below)
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