Email Marketing

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!

So is your inbox literally flooded every day from different companies that you  joined their list in order to receive, some type of highly informative  periodic  updates? Only instead, it’s  non stop pitch after pitch,correct?Yea, me too! 😎

With very little emphasis placed on the value end of the marketing excellence  cycle even being considered.

But here’s the thing, in spite of some of what you constantly see being done online,  that’s totally incorrect BTW!

Rest assured,when it comes effective  email marketing techniques, there are at  least three things (you and I) definitely  should be doing on the regular!

Because if and when you do, you’re going to start to notice an almost immediate  positive increase in your subscribers responses!And that’s always a good  thing,right?Absolutely!

And the best part is, none of the following three proven email marketing strategies is difficult to do and or implement!But you will definitely need, a reliable, state of the art paid email service provider of some kind, in order to implement these particular proven strategies. Continue reading

Online marketing:Why Local Businesses And Service Providers Definitely Need Email Marketing!Part Two

As you previously discovered in part one of this ongoing series, about “how” extremely  savvy offline small business owners and or service providers, can and definitely should  start aggressively taking more advantage, of some of the many untapped online  marketing opportunities that are readily available to them!

If nothing else, in order to lower some of their traditional upfront, out of pocket cost and  to better leverage themselves through automation.

Case in point:as you also recall in part one, our hypothetical (local offline) women’s hair  salon owner, they were able to generate some very respectable gross profits, even  with a very small  opt in email list of just 173 subscribers!

Most veteran online marketers would practically be in panic mode, if their opt in list only  had 173 subscribers,right?Absolutely!

Even though the the all too typical offline small business owner and or service provider, would probably love to have a a couple of thousands subscribers on their list,they have no problem “whatsoever” profiting from “what” they currently have!Do they?

In part two, we’re gonna dig even deeper, to see “how” else they may be able to take advantage of some of the many untapped online marketing possibilities. Continue reading

Online marketing:Why Local Businesses And Service Providers Definitely Need Email Marketing!

Do you ever feel like you’re fighting a constant uphill battle, whenever you hear about some online marketing guru/expert touting (not bragging mind you) about “how”  their particular system and or strategy or lead capture page thingy, averages some  outrageously high opt in rates, the type of super human results that makes the rest of us feel like mere mortal failures!

Have you ever had that feeling as you read about their latest online exploits?I’m mean, you  and I consistently average somewhere under 35%,correct? Yet here’s some respected guru and or guruette, saying that one particular ad and or opt in email campaign of  theirs, produced a staggering 67.49%!

Of course (rarely) will they ever elaborate on the fact, it took them upwards of $50,000   big ones,constantly testing and tweaking those ads and or capture pages, before they  came across those winners,right? Exactly!

Or they didn’t test and track too much and their ads fizzled out completely! This post is designed to deal with those non guru like local offline small business owners and or service providers, that simply want to use automation (of some kind) to move their businesses forward! Continue reading

Online marketing: Why Extremely Savvy Email Marketers Shouldn’t Be Too Judge-Mental!

You’ve heard the old saying, “never judge a book by it’s cover”, right? And by the  same token, never judge the potential effectiveness of your opt in email list,(and or  offline database for that matter), simply by it’s current size!

Meaning, just because  you don’t currently have a gazillion or more opt in  subscribers, that doesn’t mean  you can’t have an extremely valuable on or offline  database!As you will soon see!

And when it comes to strategic online marketing, especially as it relates to  email marketing, don’t be too judge mental! Case in point; (entrepreneur) do  you know the name Jeff Walker?

Yea, you know, the guy that practically single handily invented the phrase and completely revolutionized the “Product Launch” industry!

Yea “Mr Product  Launch” himself, that Jeff Walker! (Hint: He’s the guy featured in the video.)

Anyway, Jeff recently shared on one of his latest videos, “how” one of his extremely valuable VIP email subscribers, arranged for him to hangout (backstage) on a recent leg on the “Rolling Stones” tour in the US!

Pretty cool,right? And he got to meet some of the bands family and road crew members etc! And he even got a chance to take a picture with one of the guitars the “Mickster” himself, the one and only (Mick Jagger) would use later on that night during their live performance!

And all because one of Jeff’s VIP  subscribers, happen to have the right connections, to make it all happen! So “what’s” the extremely valuable lesson and what (if anything) does any of this have to do with successful online marketing in general?

And email marketing in particular?So glad you asked? Continue reading

Marketing Strategy: So What Is It You Can Learn From Clint Eastwood’s Dirty Harry Character?

So ladies & gentlemen, have you ever seen any of the classic Clint  Eastwood “blockbuster” movies from the (oh so street wise cop) “Dirty  Harry” series?

And “what do tell” extremely profitable marketing  strategy can you possibly learn from it, even if you did?

“Dirty Harry Callahan”  (as you recall) was the updated reincarnation movie screen character, superstar movie icon Clint Eastwood morphed  into, after his days as a nomad renegade “spaghetti western” movie star days came to an end!

Hey, the 60’s were over and the 70’s brought on the need for an updated  more modern day character!

So he sort or abruptly dropped the (seven day stubble), cigar smoking, vigilante western look, for a more clean shaven, sports coat suit wearing, street wise cop, nicked named “Dirty Harry Callahan”, as he and his police buddy cohorts constantly patrolled the streets of San Francisco California.

Literally causing the bad boys (and sometimes girls) to quake in their boots, as he systematically brought them to justice, one way or another! 😀

Sometimes by literally taking no prisoners, as he pretty much single handley popularized, (and literally) re-branded himself, this time as a modern day, one man show super cop, whose two best friends were named “Smith & Wesson!” 😎

Because of the high powered 44 Magnum handgun he kept with him, practically all the time! And just like another movie icon, “Jack Nicholson” had done with his classic line in the movie “The Shining”, when he uttered the words, “Here’s Johnny!”

Clint also pinned a famous phrase that would become one of his signature lines, “Go ahead, make my day!” The remainder of this post will reveal, an incredibly powerful and potentially profitable marketing strategy,that all extremely savvy marketers can and should definitely learn from “Dirty Harry’s“ exploits! Continue reading