Email Marketing

Five Basic Email Marketing Terms All Newbie Marketers Need To Know!

Just out of curiosity, have you heard (or seen) the phrase, that email marketing results, (meaning) some business owner/entrepreneurs, have experienced (ROI’s) Return On Investment, as high as 43%!

(And just between you and me!That is definitely getting it done!Don’t you agree?)

Anyway,for every (actual) dollar they invest in (some) real form of  ongoing, (business) email marketing strategies and or tactics etc.

Those business owners (and or) service providers at the very top of the food chain, are absolutely crushing it!

With regards to their return on investment, using tried and true email marketing methods and or tactics.

However, for the rest of us mere mortals, (and yours truly) definitely being included in the pack!

It’s best that we focus on consistently attempting, to generate far more realistic email marketing results, of somewhere just south of those type of numbers!

Otherwise you/we run the serious risk, of setting ourselves up for some false expectations!Don’t you agree? Continue reading

How And Why You Definitely Should Be Using Email Marketing Especially If You Hate To Write!

Okay, so it’s really no secret you definitely hate to write!Correct? (Or at best) let’s just say, it’s definitely not at or near the top of your list, of some of your most favored business activities right?

Still in all, you’re probably wondering, that being the case, “how” in the world can you possibly strategically convert your intense dislike for writing, into an extremely profitable, (long term) marketing advantage of any kind, correct?

Well, entrepreneur, while on the surface, what you’re about to be exposed to may seem a bit far fetched!

Rest assured, it’s not!Because if that’s really “how” you, (and or) any of your other partners/owners really feels about writing in general, but especially as it relates to business activity writing of any kind!

You know, stuff like consistently writing problem solving “how to” blog post and or strategic, “how to” problem solving follow up email marketing messages etc!

Believe it or not,you’d be the (absolute) perfect candidate to be doing periodic follow up email marketing and or strategic social media marketing!Say what?

Especially on a platform like twitter!Of course you don’t believe that for a second!But entrepreneur, please hang on to your (long term) profit repelling negative attitudes and skepticism, just long enough to (at least) momentarily, potentially see an entirely different perspective, before you render your final decision,okay?Thanks! Continue reading

Why Your Email Marketing Campaign Definitely Needs This Extremely Powerful Five Letter Word!

So have you ever noticed “how” in so many cases, (at least as it relates to business), the  answer(s) you’re diligently looking for, are often extremely simple and sometimes right under  your nose. Funny how many times that’s the case,right?

Well, when it comes to incredibly effective email marketing campaigns and or strategies,  more times than not, that’s the case.

For ex: entrepreneur, have you ever heard the name Amy Schmittauer? She currently runs  an outrageously successful site called savvysexysocial.com.

When you get a chance, do check her out! Because she’s (both) an online marketing and social  media marketing expert!

And she helps small business owners, service providers and entrepreneurs (such as us),  effectively grow our businesses, by utilizing proven online marketing strategies, such as  effective email and social media marketing!

And recently, while on her site, I came across this startling fact, as it relates to successful  online marketing in general and successful email marketing in particular.

And I thought you’d probably find it beneficial as well. Continue reading

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part Three

Now that you’ve made it to the third installment of this ongoing series about “how  to” utilize effective email marketing techniques, just like the ultimate insiders do.

It would be real convenient to simply suggest that you watch what far too many  aspiring online newbie marketers do, and merely do the opposite. 😉

But even that partially accurate advice, wouldn’t and doesn’t go nearly far enough,  in terms of  adequately filling in the (all important)“why” factor in the effective email  marketing strategies puzzle.

For sure you can avoid a lot of potential email marketing pitfalls, simply by not  following the lead of a lot of totally misguided and overly aggressive online  marketing newbies.

That in far too many cases, they simply view their opt in email list as a convenient sales mechanism for practically unbridled promotions!

But in order for your business and online marketing venture to really go to the  next level or two, you’ve got to have (at least) a surface knowledge as to “why” you  or don’t do certain things online.Especially when it comes the effective and strategic use of email marketing.

So part three will reveal at least three more proven (long term) email marketing techniques that far too many aspiring online newbie marketers.either overlook and or ignore altogether!

And as a direct result, they’re not nearly as successful and profitable as they could and should be! Continue reading

Three Proven Email Marketing Techniques Far Too Many Newbie Marketers Ignore!Part Two

As you previously discovered in part one of this ongoing series about how and  why, you’ve definitely got to stop ignoring at least three “battlefield tested”   email marketing techniques, that far too many aspiring online newbie marketers ignore!

Strategic email marketing (irregardless) the size of your current list and or lists,it is  simply a fabulous way to consistently deliver various forms of value to your VIP subscribers.

It can definitely help you persuade long or (even) short term subscribers, (over  time of course) to go from extremely skeptical and hesitant fence sitters, that are  totally unsure, to raving evangelical super advocates for your business,  products and or services!

All because you simply continue to provide  value to them, by helping to improve  their lives, via the various forms of “value added”content you share via your pre  written and unscheduled (broadcast) email messages.

And when you stop to put a pencil to it, for one extremely affordable monthly price, (just depending on the actual size of your current list of course), you can literally reach your opt in subscribers and consistently share value with them, for literally pennies on the dollar.

And some of them rest assured, will most definitely forward your extremely helpful, problem solving “how to” content to their friends, family and respected associates and inner circles!Look at the potential marketing leverage that’s available to you (and or your major competitors!)!Simply by becoming a concerned and consistent provider of value!

Now entrepreneur, I gotta ask you, “how” cool is that? Continue reading