So (please) be extremely honest here! How many times, over the years, have you (unfortunately) seen, this all too familiar scenario play out(over and over) entrepreneur.
An already struggling, and semi to severely cash strapped, small business owner, and or service provider.
They are literally forced, to either decrease, or eliminate altogether, certain parts of their traditional advertising campaigns.
Simply because they were not profitable enough to continue paying for them! Probably a lot, correct? (I take it that was a begrudging yes!)
On the other hand, even if cash becomes extremely tight, with a proven, email marketing strategy in place, this can help them wither the temporary storm, as they and other local small business owners try to sustain themselves.
Don’t you agree? Good, because this particular post, (will hopefully) demonstrate to you.
How and why, strategic email marketing campaigns, without a doubt, are and definitely will continue to be, the real workhorse of your on and offline presence! Continue reading