So when you initially started your last or current PPC (Pay Per Click) ad campaign of any kind. How many different or total A/B split tests did you actually run? Really? And did you ultimately create a semi successful ad campaign? Or are you still pretty much in the ongoing testing phase?
Which is the main thing when it comes to any type of paid advertising campaigns. Huh? Meaning, if you or your major competitors are constantly A/B split testing various elements of your paid ad campaigns. You will most certainly not be operating at your maximum level of profit generating efficiency.
On the other hand with the effective use of strategic email marketing campaigns. You can literally A/B split test a ton of different variables. All within days of each other.
Without adding a nickel to your upfront out of pocket cost. And those new changes, can and often will. Either lead to increased long term profitability.
Or allow you to actually cost or drastically reduce certain costs. Which (of course!) ultimately leads to increased profitability. Have a closer more reflective look and ultimately decide for yourself. Fair enough? Continue reading