So How Do You Explain Not Utilizing One Of The Most Powerful Marketing Ideas In Your Entire Arsenal!Part One
So where or “how” do draw the line, when it comes to successfully implementing battlefield tested marketing ideas?
Because you’re obviously doing something when it comes to consistently trying to generate business. The ads you run or the marketing strategies and tactics that you’re currently implementing, ‘what’s’ the real end game? Besides the obvious of (supposedly) making money!
Meaning- are you trying to preserve your time or build your list or create long term strategic alliances etc?
Well, if you’re seriously looking for ways to creatively stretch your hard earned dollars, so you can earn more and work less in the process! The following strategy should be seriously considered!
This Is Simply One Of Those Battlefield Tested Marketing Ideas!
(That You Can’t Afford To Ignore Any Longer!)
Have you ever gone to friend or relatives house to watch a highly anticipated Pay Per View boxing match? Let’s say it cost the host (your friend or relative) $49.95 to watch it. (Or X.) And they charge ten of you anywhere from $10-$15 dollars each to attend. So they gross anywhere from $100-$150 dollars!
But you (all) get the benefit of enjoying each others company! Plus, arguing (endless) for hours over the (typical) fight results! Not to mention the fact that, you enjoyed some good tasting wings, pizza and beer!
And the really best part is, when it’s all said and done, nobody (or rarely) are you asked or expected to stick around help clean up your mess! But let’s look at this simple marketing analogy, from an entirely different perspective.
Suppose you rent a booth at one of the annual industry trade shows (or you’re) seriously considering doing so. You decide to rent a booth at a local trade show, and normally the booth would cost $7,500 dollars (or X) for this annual two-three day event.
Instead of you breaking your budget and writing the entire check yourself! “Why” not find three (or X) number of non competing joint venture partners (aka) strategic alliance partners and have each of them contribute $2,500 dollars each (or X) and now your booth rental is virtually free!
Then you take the money that otherwise would have gone to paying for your booth and instead invest into an irresistible lead magnet and hold a free drawing! and just depending on “how” long the actual trade show event is, you could probably easily generate two – five thousand names or more!
each JV partner gets to share the names, plus market to them from now on! And stop and think about the following (bare bones minimum) four major benefits!
1.) First, they get to keep 100% of any future generated profits from their list that you generated from just one two -three day trade show event, that they didn’t even physically attend!
2.) They also get to keep and benefit 100% from ant future testimonials that might get.
3.) They get to keep 100% of any referrals they receive.
4.) And finally, they can always upsell a certain percentage of those long term repeat customers and clients, for even more long term profits!
All from simply generating one list, that they only paid a third of the standard normal rate in order to create! Plus, it was merely a one time fee! entrepreneur, isn’t this type of long term battlefield tested marketing ideas, that you should be utilizing asap! any questions? Be sure you stay tuned for part two!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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