Three Deadly Types Of Marketing Strategies You Definitely Need To Avoid! Part Two
As you previously discovered in part one of this series, about strategically avoiding the three deadliest types of marketing strategies, entrepreneur can your bottom line really handle the hit, if your cash flow were to suddenly tip, as a direct result a portion of your valued customer and client based, being turned off by (either) your pro-active religious, political and semi humorous point of view?
Are you really that curious to find out? Hopefully not! Hey, while it’s certainly alright for you to have (or not) any type of personal political, religious and comical view that you wish! You’d be wise not to attempt and project on to your extremely valued customer/client base!
Focus Instead On Proven Types Of Marketing Strategies That Help You Grow Your Business!
Ever heard it said (in sports) that whenever you play a game (especially) in front of your home town fans, that your fans are like that extra player?
Well, in part one, deadliest marketing mistake to avoid # three, you were cautioned about aiming (at least) 90% or more of your extremely valuable and limited advertising/marketing dollars at potential new prospects, that at the time of being exposed to your advertising/marketing strategies,aren’t quite ready emotionally ( and or) financially to buy yet!
But entrepreneur (unfortunately) there is another extremely sinister reason that you want t avoid aiming your advertising/marketing dollars at luke warm (at best) potential new prospects.
If you couple a nagging recession along with prospects that really aren’t in the market (at that exact moment) to buy your particular product or service, and just for good measure (on top of all that),you add your normal competition!
Two not so good things have a tendency of happening!
A.) First: you tend to drastically reduce (more like slash) prices, all across the board, and thereby dramatically reducing, it if not totally eliminated (what little), if any remaining meaningful profit margins you might have had! Which makes it awfully hard, if not virtually impossible for you maintain your normal advertising/marketing activities!
Thereby severely damaging your future cash flow expectations!
B.) Second: This entire ongoing nerve racking process has a tendency to cause you (especially) if you’re a severely cash strapped, competition intense service provider! To the letter you practically almost (always) whined up with a certain percentage of your extremely (hard to come by clientele!) that under normal stabilized cash flow infusions, you would have never ever choice as a client!
Because (going in) you already recognize that more than likely, they’re gonna be, the low profit high maintenance, time draining variety! Ouch! Nod your heads cadets! Because it’s true!
Brought on partly because you never bothered to avoid (like a plague) the three deadly types of marketing strategies,that can flat out hurt (and or) in some extreme cases, kill your business dead!
And nobody wants to go there,correct? Now then, any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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