Why These Five Direct Mail Marketing Tips Are Often The Difference Between Success And Failure!

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Proven direct marketing tip #

So when you finally get ready (and or) are finally convinced to spend your hard earned (and extremely) limited budget on that fancy four color brochure type of direct mail piece. And you’re extremely lucky if you even get a dismal and outrageously expensive one percent or less. Yet again.

The burning question begs asking, who or where are you getting these expensive direct mail marketing tips from?

After all, whatever or whoever the source is, if they’re not paying off, why keep doing them? Because as a savvy small business owner/service provider, you wear a lot of hats do you not? Sure.

And you’ve certainly got enough on your plate, correct? As if constantly being overly concerned with a never ending barrage of administrative issues and duties, sales & marketing campaigns, cost overruns or daily operational issues etc.

It’s more than enough stimulus to cause your blood pressure to dramatically rise and fall like the roller coaster ride of the volatile stock market, correct?

So when it comes to effectively utilizing proven direct mail marketing strategies; you’re expert in your particular industry, not proven direct mail marketing strategies,right? Exactly!

These Five Proven Direct Mail Marketing Tips More Times Than Not Will Definitely Help You Make More Money!

Entrepreneur, in terms of effectively utilizing proven direct person to person, (one on one) sales tactics and strategies. Have you ever heard the term and or phrase,

“the alternative choice” question technique? It’s often used successfully in a lot of offline direct sales and or telephone sales presentations. For ex: the potential prospect will be asked the following proactive question, so in view of what you just discovered, would this Wednesday the 15th at 10:00 am or this Friday the 17th at  3:30 pm be better for you?

You see how this type of, either or option you choose, equals an appointment set type of approach works, right? Which brings us to these five battlefield tested direct mail marketing tips.

As often as you can, incorporate these proven winners into your current and future direct mail marketing campaigns and you’re far more likely to increase your long term profits and you’ll be far less disappointed and  frustrated as well!

1.) Proven direct marketing tip # one: Make sure your extremely generous offer(s) include at least some of the following four critical elements.

A.) Make sure your offer is extremely time sensitive! After which, your initial offer changes.

B.) Inexpensively test offering some type of low cost, high perceived value free “quick mover” bonus goodies, limited to the first X number of customers that take advantage of your offer or limit the free, high perceived bonuses to everybody that purchases before a certain expiration date.

C.) Typically a straight yes/no offer will normally out perform offers without them. (But to discover which approach truly works best for sure, entrepreneur please be sure you inexpensively test and track your results.)

D.) Inexpensively test including a good old contest and or sweepstakes with your offer, to help boost your overall results.

2.)Proven direct marketing tip # two: Whenever you get the chance, always appeal to your prospects emotions first and their logical mind second.

3.) Proven direct marketing tip # three: Entrepreneur, lose your physic marketing mindset approach! In other words, stop trying to decide what your particular products or services, your potential customers want. And instead, sell/market to existing markets!

Sell/market what they’ve already shown a proven desire for.

Simple Inexpensive Testing And Tracking Is An Extremely Critical Element To Your Long Term Direct Mail Marketing Success!

4.) Proven direct marketing tip # four: You gotta track what you’re doing, because as soon as you discover through inexpensive testing, what works, you can increase your budget in that particular area.And more importantly, you can eliminate that which isn’t!

5.) Proven direct marketing tip # five: This last proven direct mail marketing strategy, is potentially huge!Entrepreneur, look for other cash strapped (non competitive) local small business owners and or service providers, that need your exact same customer and or client, but for different reasons.

And the two of you can creatively agree to piggyback your-direct mail- inserts in each others outgoing mail, to each others gold card VIP best customers and or clients! You can agree upfront to either pay so much per mailing piece or (if you’re) extremely cash strapped, you can agree to pay them 20–50% of your initial front end profits from your mailings.

Either way, that one incredibly simple, proven direct mail marketing strategy, can be potentially very profitable.  In all, these five battlefield tested direct mail marketing tips, are often the real difference between long term success or failure? You can see why, right?

Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!

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