How A Struggling Manhattan Restaurant Could Use Offline Social Media Advertising To Hit It Out Of The Park!
(And Basically Take Their Local Restaurant Market By Storm!)
So do you recognize the name Jonah Berger? If not, you should! Because’ he’s currently got a smoking hot book out entitled: “Contagious.” Why things catch on. And in it he expertly points out that a staggering 93% of the so called social media advertising, (aka) word of mouth conversations, actually takes place offline!
You know, around the (proverbial) water cooler at work, or the break room or during lunch or over the telephone etc.
In other words, in spite all the rage about social media platforms like FB & twitter dominating the current social media consciousness, we’re still basically a belly button to belly button, toe nail to toe nail type of society!
That’s why the following five part long term marketing strategy, that a struggling Manhattan restaurant could embrace right now! How easily help them go from zero to hero in their local market in the six months or less! Take a look!
Where A Staggering 93% Of The Real Social Media Advertising Takes Place!
(And How To Profit Because Of It!)
Are you familiar with expert small business marketing consultant “Jeff Slutsky” of “Street Smart Marketing” fame! in his excellent book, he shares the story of “how” a savvy think outside the box stock broker, routinely turned his daily drive into work, into a potential money maker!
Basically, here’s how he did it. Since he had to pay a daily toll, the broker started looking in his rear view mirror and whenever he spotted a newer luxury car! He’d hand the toll enough money to pay not only his fee, but the car behind him and he would simply ask that the toll booth worker, simply pass his card to them and inform them that he paid their toll fare!
The net result is, he routinely got tons of new business and referrals from this super inexpensive underground ninja marketing strategy!
A Five Step Marketing Plan Any Struggling Manhattan Restaurant Owner Could Use To Turn Offline Social Media Advertising Into A Ton Of Positive Online Buzz!
(In Six Short Months Or Less!)
A quick question for you; if you could reduce your upfront traditional out of pocket expenses, in order to not acquire only a new first time customer/client and save anywhere from 20-60% or more! Would you seriously consider taking a look at the process? Great! Then you’ll totally appreciate “why” this struggling (fictitious) Manhattan restaurant owner(s) would look to one of the top five regional or national wine distributors, for cross promotional help!
Here’s “how’ their strategic alliance would work.
1.) Step # one: Just like “Jeff Slutsky’s” savvy stock broker did, the restaurants valet staff will be instructed to leave one of the wine distributors most popular bottles of wine complimentary (free!) in every luxury car owners car, that eats at the restaurant!
Along with a special (super time sensitive) VIP discount coupon, that offers another free bottle of wine with any dinner bill over X! Provided they return on or before the date stated on the coupon!
2.) Step # one: The restaurant will start systematically collecting mobile phone numbers and on their slow days, send out alert that between 4-6:30 pm, everybody that brings a new first time customer with them, gets a free bottle of one of the wine distributors most popular selling wines! A minimum X dollar value!
3.) Step # three: They’ll contact two or three of the local art galleries and the winery will supply free bottles of wine for their top showings! plus, every entrant will be given a coupon from the restaurant, for a free bottle of wine with any meal over X!
4.) Step # four: The restaurant will routinely survey their list and find out “who” has a business and occasionally hosts private house parties!
And the restaurant will provide the hosts with three free bottles of wine, provided they give each attendee one of their extremely time sensitive “new customer only VIP discount coupons!
5.) Step # five: Any of their customers that routinely entertain business quests and or potential new clients etc! They’ll again, supply some of the wine distributors most popular bottles of wine free, in exchange for a chance to land some new influential customers!
And that my friend, is “how” in six short months or less! This savvy, little unknown, struggling restaurant owner, will strategically use offline word of mouth social media advertising, to create a ton of online positive social buzz!
And of course, they go on to live happily ever after! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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