Three Simple Ways That Promotional Giveaways Can And Will Make You More Money!
Have you heard or read the incredibly startling fact that, on average an amazing 82.6% of the time, consumers often recall the names of your business, product or service, more often when their placed on various physical promotional giveaways!
As opposed to the stuff they see or hear splashed across (either) the TV, newspaper or heard on one of the local radio stations! That’s a lot to stop and consider, especially if you’ve ever been tempted to finance an ad campaign, on or offline.
Promotional Giveaways Can Literally Be The Springboard To Long Term Profits!
Entrepreneur, have you ever stopped to notice (“how”) many cash starved struggling small business owners and or service providers, struggle mightily, to try and create that all important first time customer or client? The traditional old fashion way! Case in point: someone else (translated), another small business owner and or service provider, has already spent a literal fortune, trying to identify and generate a serious first time customer or client!
So why not strategically tap into (leverage) their efforts, and save yourself a lot of time and money! “How” you skeptically ask? Simple. By strategically using low cost, high powered cross promotional giveaways.
Three Incredibly Simple Ways That Promotional Giveaways Can And Will Make You More Money!
Suppose you’re a fairly successful software development company and one of your top clients is a local high powered CPA firm. Why not approach the CPA firm about hosting a free (or relatively) low cost customer service event where they conduct a three or four hour “No holds barred” Q & A session for your other small business owner and service provider customers!
Give the event a perceived value of $47 dollars or X. Then basically allow your customers to go to a special page on your WordPress blog, and fill out a short survey, then they get to ask any three questions that they wish to! When that happens, entrepreneur, at a bare bones minimum, you’ve just generated at least three forms of short and long term potential profits!
1.) Potential profit center # one: Right off the bat,any small business owner and or service provider that attends this type of live (offline) event, has just pre- qualified themselves, as a serious potential long term repeat customer or client. Who is far more likely to spend more money on more expensive products or services! Don’t you agree?
2.) Potential profit center # two: You can record the entire event and do at least two things with it:
A.) You can and should give away portions of it as a free lead generator, to help build your all important opt in email list!(basic power list building 101.)
B.) You can also turn it into an incredibly enticing “OTO” (One Time Only) irresistible offer of some kind, and sell it out right for some ridiculously low price! (You just need to inexpensively A/B split price test.)
3.) Potential profit center # three: You can use the live event as an inexpensive way to get your most interested customers and clients to generate referrals for you!
By simply dramatically reducing the price to attend the live event, provided they get another new potential first time customer to attend the live event with them! For ex: it’s $47 dollars per small business owner or just $27 dollars for any two business owners!
Provided, (of course) the other business owner they bring, is not currently a customer! What do you think any small business owner, that’s serious about attending might do? Bingo! So hopefully, you can see the awesome power of low cost, high powered promotional giveaways! Any questions?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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