You’re Not Still Asking Why Use Email Marketing?
Entrepreneur, hopefully you do realize and fully appreciate the fact that, because of rigorous enforcement of the current CAN – SPAM regulations and the literal explosion of various types of email filtering software, click through rates (CTR’s) across the board, are being affected! But not to the point, that you’re actually wondering (out loud), why use email marketing?
Hopefully, if nothing else, it’s because you totally appreciate, one of the best low cost, high powered marketing strategies, that’s being used to build long term trust and establish (all important) credibility as well!
You’re Not Seriously Still Wondering Why Use Email Marketing Are You?
Let’s face it! With a highly targeted opt in email list, your latest update and or latest news announcement, is just a simple copy & paste, push button away! And yes even though in recent years, the overall open rates for B2C (business to consumer) rates are down. Email marketing, when properly executed, is still awfully darn cost effective!
It’s a ton cheaper than even relatively inexpensive postcards! Although, postcards can be strategically used to drive highly targeted eyeballs to your various sites!
Introducing Two Incredibly Simple Yet Powerful Ways To Strategically Use Email Marketing!
(To Help You Consistently Grow Your Business!)
And the best part about these two particular proven marketing methods, is they do it from a customer service angle! And practically any time you can work the customer service angle, you’ve probably got a winning strategy! Or one that it’s much easier to tweak (inexpensively) test, in order to get it to work!
1.) Strategy # one: Although you don’t have to call or refer to your long term follow up email marketing sequence as a newsletter per se. But any time your valued subscribers view your follow up email sequences,as extremely valuable content of some kind!
They will certainly look forward to not only opening it, but regularly reading your emails! The same way they would value and look forward to reading an offline paid subscription to a paid publication of some kind!
So the moral of the story is! Go out of your way to provide valuable content! And you’ll never have to worry about your overall email open rates!
2.) Strategy # two: Can you (or “how”) often do you provide periodic updates of some kind? Successful software publishers know and live by this one particular strategy!
They know their subscribers/customers, desperately want and need to stay up to date, with regards to any and all the latest changes to any software, they may have invested in!
So you’ll simply want to grab a page out of their playbook and do like wise! Because, the bottom line is, update email alerts, not only get opened more often than not! They get read as well!
So that my friend, (hopefully) answers the big question of? Why use email marketing!
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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