How An Offline Portland Retailer Could Double Foot Traffic Without Increasing Your Current Ad Budget By One Thin Dime!
Your Offline Daily Foot Traffic Is Waiting To Increase….
Have you ever been inside a department store, (say maybe) in a mall and even though it wasn’t holiday season, they still had a ton of foot traffic.
And (of course) the sales reps/clerks just couldn’t seem to service everybody.
Even though that’s incredibly frustrating for the visitors, the store keepers love all this activity. Do they not?
Here’s a question for you. If you could systematically increase (and in) some cases double your daily foot traffic and it didn’t cost you a single nickel more to do so, would this be of any value to you?
And do you think other retailers and or service providers outside your immediate area, (and in) other neighboring counties or states would want to know the secret(s) of your success?
Well congratulations! Because you are in exactly the right place. And like most things in life. There really is no mystery here.
How To Absolutely Cause A Feeding Frenzy And Add An Avalanche Of Eager Foot Traffic To Your Store Without Breaking The Bank!
Just because your store can’t hire some mega Hollywood superstar movie icon to make a surprise visit to your store.
Or hire “Oprah” to broadcast live from your showroom. 😀 That’s no reason not to inexpensively create a ton of new eager foot traffic to your place of business is it?
And or WordPress website/blog Is it?
With that said. Here is a simple four step (non) expensive, and non techie way to start systematically creating a ton of daily, weekly or monthly foot traffic to your business.
Regardless of how much in house cash you have to pay for the typical glitzy (and all) too often wasteful, (and outrageously expensive), over the top non productive media blitz!
Step 1.) Always be sure (before) you invest a nickel in advertising or marketing strategies of any kind. You kinda of sort of know what the total “Life Time Customer Value” metrics of your typical customer/client is worth to you.
For ex; Suppose you run a very successful (Women’s or men’s) hair or nail salon. And your best customers (on average) come in once every six weeks or, ( basically) eight times per year. ( 52 weeks per year divided by 6 = 8.6 visits per year.)
Don’t Over Complicate Your Lead Generation Strategies!
And on average they spend $90 dollars per visit. And you net about you net 70%, or (on average) $63 dollars gross front end profit. ( $90 x .70% =$63 gross profit per visit.)
So their eight visits per year means you’ll gross about $504 per year on each of your typical customers.
And (on average) they will remain a steady customer for about five years. ( $63 x 8 visits per year = $504 in annual gross profits.)
Which means your typical customers “Life Time Customer Value”, is worth about $2,520. dollars in gross front end profits, over the next five years!
($504 in annual gross profits x 5 years = a Total Life Time Customer Value of $2,520)
Step 2.) Always, always capture both your daily foot traffic and your paying customers names, and (offline) physical mailing address, or (preferably) their online contact information, by using opt in email.
Either by way of your lead capture page website, and or by having some type of opt in box (preferably) in the upper right hand corner (above the fold) on your blog.
( Test have shown on average, by your opt in box, in the upper right hand position, above the fold, usually produces the best response.)
(Note: the term above the fold just refers to the part of your desk top screen, or mobile device, which can be seen by your visitors without having to scroll.)
Be sure to offer your (daily foot traffic ) the chance to enter your (daily, weekly or monthly) free drawing of some kind.
This way you (at least) start systematically capturing a percentage of your daily foot traffics, on or offline contact information.
Don’t Simply Let Your Foot Traffic Come And Go!
Then you simply start sending them a series of inexpensive post cards and or drive them to your lead capture page, and or blog and offer them a nice incentive to opt into your list, in order to consistently receive special VIP savings, and or other special insider bonuses!
Which are definitely not available to the general public. 😀
But only if they join your list! Maybe send them three inexpensive post cards. But on the third post card. Your main power headline will read. “This Is Your Final Notice!”
Kindly remind them of all the potential goodies and freebies they are about to miss out on! If they don’t join your list now! And or take a certain action.
And this will be their final (notice) chance to become a registered VIP member!
The serious ones will join your list and start receiving your notices for special VIP Members Only sales notices etc!
And those who don’t (or haven’t yet) joined your list will get the next best sales savings, just like the general public.
How To Use Powerful Low Cost High Powered Joint Ventures To Create A Buying Frenzy For Peanuts…
Step 3.) Now that you’ve run your numbers and (at least ) have a general idea of what your best customers are worth (long term) to you over time.
Back to your earlier hair salon example. Since you (now) know what your typical customers are worth to you over time. You know about how much you can safely afford to invest in order to create a new first time customer, patient and or client ,correct?
And you can also know how much you can afford to invest in order to help your top Joint Venture Partners (JV) grow their businesses as well!
For ex; since your best customers are worth ($504) per year and ($2,520) over five years.($504 per year x 5 years = $2,520 in gross front end profits.)
You could allow your upscale women’s clothing store (JV) partner(s) to give away one free (Wash, trim & shampoo) first time only customers discount coupon (worth ) $90 dollars.(Or X.)
To their loyal customer base. For an extremely limited time of course. 😀 )
For any purchase of X amount of dollars or more! And by doing so, your clothing store (JV partner) just (inexpensively) increased their average customers purchase amount! Which means both their daily, weekly, quarterly and annual gross profits just went up! Did they not?
And they didn’t increase their overhead by one thin dime! ( How often do you think the average cash starved, struggling small business owner or service provider consistently does that?)
And let’s quickly look at your situation. You gave away one free (wash, trim & shampoo) coupon in order to acquire, a new potential long term) customer.
So you’ll net the remaining seven visits for year one, and then net the other remaining four years worth of business to boot! 😀
Is this worth your initial investment? ( And if need be you can only charge them your actual real cost, so you don’t lose anything trying to acquire a new customer!)
Once You Master Your Total Life Time Customer Value Calculation… You Can Start Systematically Out Promoting Your Would Be Competitors….
Step 4.) Send an inexpensive email message to your list of ( VIP) customers and, alert them the first X amount of customers who come to your shop. Or do X.
And bring at least two new potential first time customers, (who are) not currently on your on or offline list!
You’ll give them a free $90 dollar wash, trim & shampoo coupon! (Or whatever.)
Have your JV partners send the same (post card) or email to their list. Your JV (Joint Venture) partners direct their customers to your shop in order to pick up their special coupon on a certain day (at a ) specific time only!
Or if (for whatever) reasons, they can’t make it on that specific day. You’ll save the coupon for them.
But now they can only save 30% off the normal retail price. In other words they pay the $63 dollars instead of $90 dollars!
( Hmm… let’s see here. Free vs paying $63 dollars. Gee that’s a tough one.)
Entrepreneur There Is Literally A Ton Of Previously Untapped Gross Profit Hidden In Your Business Or Service! (Just Waiting To Be Unlocked!)
As your list grows (you) and your JV partners send an email (or two) or snail mail post cards to their lists and invite them (and their) guests to your store in order to get their free (new customers only) first step coupon.
They bring themselves and at least (two new) first visitors with them and everybody gets the coupon!
( If just one of them ( or 50%) of them converts into a steady long term customer.
You just netted ($2,430 ) ($2,520-90 = $2,430.) For the cost of a few lousy emails, and or inexpensive snail mail post cards!) Yep!
You allow a few other offline select, non directly competing vendors in the immediate surrounding areas, to start strategically using your magic coupons to increase their profits, and you won’t have to worry about inexpensively increasing your daily, weekly or monthly foot traffic! Don’t you agree?
Hopefully you are beginning to see (long range), how profitable it might be. Of course the exact wording in either the emails and or snail mail posts cards and sample phone scripts etc.
Are only for your “Inner Circle Marketing Eyes Only!’ Which simply means. You have to be on the list or else!
Q. How many simple ways can you come up with in the next 60 days or less in order to apply this simple proven concept?
It’s Definitely Not The Overall Size Of Your Current Or Future Ad Budget That Counts! (It’s How You Strategically Use It!)
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