is your email advertising really working?
(Especially If Your Just Starting Out And Money’s Extremely Tight!)
How many local offline small business owners and or service do you know that aren’t currently taking advantage of low cost high powered email advertising?
In fact, far too many offline local small business owners (unfortunately) don’t see the tremendous marketing advantage they are routinely missing out on, by now systematically utilizing inexpensive email advertising strategies.
How Big And Small Companies Are Not Effectively Utilizing Inexpensive Email Advertising! ( To Make At Least 25% More Long Term Profits!)
Have you ever noticed how little attention big companies actually pay to their loyal customer base?
For ex: have you ever been in a store and watched in disbelief as indifferent management and general cashiers or clerks take their sweet time before they decide to open another line? As if (somehow) it’s the paying customers who are the who are the distraction.
And have you ever bothered to phone or write a company’s Customer Service department and never even received an acknowledgement that they even got your message?
Yes, unfortunately there are some seriously tone death people in business, no matter what size the company is.
Case in point: a staggering 98% of your (online) local small business peers are unintentionally committing the exact same critical mistake, only on a much smaller scale. How you ask?
By not actively (reading) and responding to their valued customer (and potential) customer base’s email correspondences.
This one critical long term marketing mistake is costing them a proverbial fortune in the long run.
And here’s why; if they bothered to respond to their non customers emails and converted at least 40% of them into email subscribers, then could save anywhere from 50-500%!
Because they wouldn’t constantly need to spend the outrageous 500%, in order to create that all important first time customer!
Instead, through two or three inexpensive email correspondences, they could convert that (lead) into a subscriber and now just send periodic emails, instead of constantly wasting a fortune on type setting, postcards and postage!
It’s Up To Ten Times Easier To Effectively Email Advertise When Your Responsive To Customers And Clients!
Think about it for a second, aren’t you three times more likely to consistently do business with a local offline company that actively uses low cost high powered email advertising, if they routinely answer your emails?
As opposed to some other offline local company that doesn’t? Far too many small business owner neglect the (already fragile) marketing relationship they have with their local customer base.
And rely far too much on simply, the people coming through the door as a direct result of their more traditional advertising methods, such as local radio ads, expensive local TV and newspaper ads etc.
Not realizing that more and more of their (incredibly sophisticated) customer base is totally going digital.
How Inexpensive Email Advertising Can Help Any Serious Small Business Owner!
(Introducing Three Incredibly Simple Ways You Can Do So Right Now!)
The following five incredibly simple ways that any serious small business owner can effectively use inexpensive email to make a killing, is simply scratching the proverbial marketing surface!
Use your creative marketing juices, to spring board you into more and more profits.(And remember, since a staggering 87% of all new business start ups will fail within the first five years or less.
Most of the time because (you guessed it) expenses exceeded revenues! But just by effectively using inexpensive email advertising, they could greatly enhance their chances of survival.
Anyway, with that said, let’s quickly take a look at how these five incredibly simple email advertising, could work for any offline local savvy small business owner and or service provider.
1.) Strategy # one: This first inexpensive email advertising strategy involves so good old cross promotions. For ex; suppose your offline small business is located in one of those small strip malls.
You know the type that has about five to seven other small businesses. You could make create a strategic joint venture cross promotion, where on your (once per week), you’ll need to inexpensively test, you both agree to send out special email messages to each other’s list, on your traditional slowest days of the week, season or year etc.
And alert your customers to special “new customer” only VIP discount sales event etc. You’ll both inexpensively add long term customers and clients for a fraction of the traditional costs.
2.) Strategy # two: let’s say you own a local offline clothing store, you could offer a free drawing as a way to collect your best repeat customers email and snail mail address.
And send them (either) mobile messages and or emails, alerting them to a special three day liquidation sale.
Think about it for a second, if your a small local offline clothing retailer, and you have 500 email addresses of your best repeat customers.
You only need a ten or twenty percent response rate to make a killing!
3.) Strategy # three: Any finally… This next proven email advertising strategy, actually involves the good Texas two step marketing concept in order for to fully be appreciated.
Because first off, it doesn’t just directly involve around effective email advertsing.
Instead it (first) takes advantage of the fact that your potential customers are kind of in a temporary captive state. Huh?
Whenever a paying customer is 30,000 feet above the ground, cruising on their way to wherever. It’s not like their going anywhere soon correct?
So why don’t the airlines that have already sank X amount of non refundable dollars into creating that valued customer.
Why not (at least) offer them two things, A.) first the opportunity to sign up some type of free drawing to win X amount of annual frequent flyers miles.
Plus, after they capture their email address, start offering special one to three day notices for special one day flights to their most frequented destinations, also offer same day discounts for any cancelled reservations! that ones huge! Don’t you agree?
Anyway, there you have it. Three incredibly simple ways for any serious small business owner and or service provider to cash in big time, using inexpensive email advertising!
Of course it goes without saying, you’ll need a quality (not mention) a respected and reliable paid email service provider.
And non are more respected than Aweber.
As always, if you got any value out of this post, please tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series.
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters,(or radio show host)
who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly
to me or vice versa! Thanks!
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on
marketing your small business or service. I Recently appeared on.)
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