Three Deadly Signs Your Not Using These Three Proven Ad Copy Writing Tips!
(And That’s Why Both Your Email Open Rates Are So Low And Your Lack Luster Direct Mailing Campaigns Aren’t Working!)
Isn’t it amazing how much direct correlation there is between extremely poor performing (on and offline) marketing messages and the ad copy writing tips, that you employ! (Or to look at things from another perspective.)
Do you happen to have a friend, relative or spouse that’s really proficient with computers? isn’t i amazing how you and I (basically) being novice, can describe our problem to them and just by listening too us, at least 30% of the time or more, they’ve already got a pretty good idea where and what is causing the problem?
The point being, those computer experts can practically instantly tell just from the symptoms the you/we describe, what’s probably the main cause of your/our problems!
And so it goes (entrepreneur) with your copy, on or offline. If (both) your email open rates are steadily tanking and your offline direct mail ad campaigns, aren’t even converting at a measly one percent!
That’s a sure sign, that the following three deadly ad copy writing mistakes are constantly being mad over and over again! (Because you’ve got the results to prove it!)
Pay Attention To These Next Three Proven Ad Copy Writing Tips!
You ask any one from the top media buyers (of all sorts to), research analysts, communication experts of all types to brand strategists and top executives etc. And they’ll all tell you in so many words, three of the biggest reasons that your email or offline direct mail marketing campaign results are so extremely disappointing, is primarily because of the following main three reasons.
1.) Your email “subject lines” and or direct mail ad campaigns main “power headlines” are simply too un personal and therefore your intended recipients tend to ignore them!
2.) Your marketing message is far too company centered and not benefit orientated enough for your target audience to care!
case in point: small business start up ace, Andrea Shillington, recently used the following incredibly powerful (not to mention truthful) subject line in one of emails, and got an incredible (CTR) click through rate.
It simply read” Wanna know how I got my email open rate up to 49%?” Honestly, what serious, cash starved struggling small business owner and service provider, could resist, not discovering her little known secret?
The main point is, she made the benefit she’s offering totally relevant to her target audience!
3.) And finally, your main offline headline or online line email subject line is simply too “Mary plain Jane” dull and boring! Your announcing some new company appointment! Who cares! So it gets deleted! Or your sales letters gets trashed! Where’s the added value to your readers?
Introducing Three Incredibly Powerful Headline Template Ad Copy Writing Tips That Will Consistently Transform Both Your Sales Letters And Email Subject Lines Into Instant Winners! (With Just A Little Practice!)
Superstar info marketing specialist Dave Dee of GKIC Insiders Circle (aka) Dan Kennedy & Bill Glazer’s company, recently shared the following three incredibly powerful headline/email subject line templates. during one of GKIC’s Google Hangout marketing sessions, which by the way are currently available on youtube. (But who knows for how long?)
And because they’ve helped his company (literally) gross millions of dollars! That’s reason enough, to give them serious consideration! Don’t you agree? That being said, here are three of Dave Dees best performing headline/email subject lines, that get’s viewers to click through and (if nothing else), skim your emails.
1.) Whenever possible. Tie your email ‘subject lines”into some type of national or International event, that’s currently dominating the news. For ex: the recent tragic bombing at the Boston Marathon or the tragedy that just took place in Oklahoma.
For ex: your email “subject line” to a subscriber on your security systems list, might read:
Just How Safe Is Your Office Space? (If An Intruder With Really Bad Intentions Actually Snuck In! Would You Or Your Untrained Staff Really Know What Signs To Look For And Help Prevent IT?)
2.) Curiosity may have killed the cat, but it can and will make you a lot of money! When properly executed! A bit of a disclaimer is in order here. Only attempt to use (either) humor (the bizarre) or curiosity with your paying customers,clients and subscribers, not with complete strangers that are totally unfamiliar with you or your business!
That being said: an example of the bizarre (and or curiosity) “email subject might be:
“Mommy & Daddy Are Doing It In The Kitchen Again? (And It’s The Third Time This Week!”)
Doing what exactly? Using the kids play station! What did you think?
3.) My friend, what’s happened to good old fashion “personalization!” Forget email or stuffy (not to mention) poorly written offline sales letters!
What ever happened to calling your best customers and clients and saying hello! Obviously you can’t (nor should you) attempt to personally call everyone!
But you can and certainly should make time for personal interaction and contact! And your marketing pieces need to be personalized, whenever possible!
No more of this “dear resident” crap! use their first name! Apply these three proven ad copy writing tips, and watch your bottom line soar!
Isn’t It Time You Got Back To The Proven Basics?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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