How A Savvy Infomercial Business Used A Simple Lead Magnet Process To Avoid Bankruptcy!
(And Eventually Turn Things Around Well Enough To Still Turn An Unconventional Profit!)
So did you really think the only way to profit from market tested lead magnets, was by effectively using lead capture pages? Not even close!
In fact, this post could have very easily been the fifth installment in the previous four installments, of consistently generating at least 250% more, using proven lead magnets.
Because as you recall from the fourth installment in the series, you were adequately fore warned, that from the fourth installment on, was only for those with ‘open” marketing minds, and able to see past the trees, in order to actually see the entire forest!
So How Did A Savvy Infomercial Business On The Verge Of Bankruptcy……
(Use Powerful Lead Magnets To Eventually Turn Things Around!)
Superstar “direct response marketing” ace and expert copy writer, Dan Kennedy, (of No B.S. fame), recently revealed during an interview, that during the decade of the 90’s one of his clients, that were absolutely crushing it with late night cable TV infomercials.
Started to experience a dramatic decline in conversions, practically overnight!
Another one of Dan’s expert consulting niches is, personally consulting major companies that routinely have multi million dollar ad budgets.
And if they decide to direct part of it at, producing and developing highly polished 30 minute infomercials, they ought sought Dan’s consulting firm, for their expert advice!
Well, one such company, suddenly found themselves faced with the combination of dramatic price increases in over night cable TV time slot increases, and tons of unconverted leads!
As the late cable TV (network) stations began to realize the fortunes some of these companies were making, they quickly began to raise their rates to reflect and acknowledge these realities!
Some Of Your Biggest Breakthroughs Often Come On The Heels Of Some Of Your Biggest Potential Failures!
And within six short months, one of Dan;s main clients, was suddenly faced with (either) somehow dramatically altering their current business model or face closing their doors and shutting down production altogether!
Being the experienced savvy marketer that he is! Here’s what Dan and his team did to first stop the enormous bleeding (financially speaking of course!), and then eventually pull his clients from the brink of bankruptcy!
Even though the companies long running infomercial could no longer turn a profit on the front end, due to ever increasing up front production costs!
Remember There Are Always Some In Front And Behind You! (No Matter Where You Currently Stand In Any Particular Market Place!)
Dan & company realized, that those tons of semi qualified unconverted leads, probably meant even more to smaller less capitalized and marketing savvy entrepreneurs!
So they negotiated all types of joint venture (JV) arrangements, with other smaller businesses, that were non directly competitive, but desperately wanted and needed access, to those exact same prospects!
And they were paid an extremely generous up front fee from those companies, on a so much per lead basis, plus a generous back end, totally passive percentage, on the total gross amount of sales, that resulted from them!
This ultimate ninja lead generation process, allowed them to convert (in essence) their failing infomercial TV program, into an incredibly lucrative, high powered lead magnet!
Open Your Mind Entrepreneur And See The Unconventional Money Making Potential Of Any And All Lead Magnets!
The overall net result was, Dan’s company ultimately made even more money, from the percentage of increase in the passive back end income stream, they ultimately helped create for his near bankrupt client!
Plus, Dan of course immediately added their documented case study to part of one of his elite advanced $25,000 dollar mastermind group coaching programs!
So you see entrepreneur, from now on, when you hear the term “lead magnets”, you’ll really understand, just how versatile the term can be! Don’t you agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
As always, if you got any value out of this post, please Google Plus or tweet this. Thanks!
And be sure you grab your explosive free 22 step small business marketing idea kit series, because it will help you increase your profits by at least 25% in the next 90 days or less.
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.)
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