(So You Can Stop Wasting A Ton Of Money On Outrageously Expensive Ad Campaigns!)
Hopefully as you previously discovered during part one of this ongoing series. Consistently getting results.
Definitely doesn’t have to be or become overly expensive. Nor overly complicated, correct?
Especially if you and or your major competitors laser focus on your ideal local customers. You might discover how and why it definitely makes sense.
To invest at least partially. In a non directly competing vendors ads and or ongoing marketing costs. On the initial surface it definitely seems a little counterintuitive, doesn’t it? 😀
So How’s Your Brand Authority Building Process Going?
Quickly picking up where part one of this ongoing series left off. Hopefully it’s beyond obvious to you. You and or your major competitors can definitely build your brand equity. In a variety of ways.
And you don’t need a fortune 500 type of corporate ad or marketing budget. In order to do so. say strictly for further hypothetical marketing illustration purposes.
Your non franchised retail appliance store.
Decided to target 25 or X number of the most successful male owned or co-owned dental and chiropractor firms in your immediate area.
Primarily becomes the owners earn high or multi six figure incomes per year. As well as they typically have staff. Plus they know and routinely socialize with other successful multi six figure a year earners too, correct?
And these successful local men may also have wives, live in significant others. Or steady girlfriends, right? Or perhaps daughters or daughter in laws who are at least in their 20’s.
And love wearing great looking bling, correct?
Isn’t It A Really Good Thing When You Can Boost Growing Sales For Literally Pennies On The Dollar?
Consider this as well. Suppose you know your ideal local male dentist. Or local male electrician. Suppose they absolutely local one of the professional sports teams. Which might be either an NFL, MLB, NBA or professional hockey team.
You could make them aware. As soon as they generate five or X number of referred customers. You or your major competitors will purchase at least four or X number of tickets to a home game. Which depending on “how” successful the local team is.
This may cost the retailer anywhere from $150- $200 dollars per ticket. 😀 Think of it as a long term investment in building some strategic brand visibility. 😀 For literally pennies on the dollar.
Four local men or women. Who are successful in their own right. They get ethically bribed for referring X number of customers to your retail appliance store.
Entrepreneur It’s Definitely Okay To Stimulate Positive Word Of Mouth And Mouse Buzz!
(Of course if need be. You or your major competitors could buy four local, successful professionals women. Four or X number of tickets to a popular recording artists’ live local concert.
And pick them up at a designated spot. And drive them to and from the concert. Via a chauffeured limo. Say what? 😀 That ought to cause more than a few local women of considerable influence.
To want to shop at you or your major competitors, non franchised retail appliance store, correct? we’ll drift back to the men. Coming up very shortly in part three, okay? For now. Are you a little more clear? On how to systematically go getting results? For literally pennies on the dollar. Say yes! 😀
Ladies And Gentlemen It’s Definitely Okay To Consistently Out Promote Your Major Competitors!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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