(So It’s Not Automatically About The Size Of Your Traditional Ad Budget!)
Of course the deeper your corporate pockets are. The longer you can pay for mediocre ad results, right? But if you’re like the vast majority of the rest of us.
Systematically creating opportunities both on or offline is definitely ranks right near the top of your/our lists, right? So if it truly doesn’t take having direct or indirect access to major capital.
How do you and I effectively compete with the big boys and girls in your/our particular market/industry?
Thank Goodness Growing Your Business Or Service Is Definitely Not Limited To Whether Or Not You Can Write Outrageously Big Checks!
Say strictly for hypothetical marketing illustration purposes only. Suppose you are a successful independent distributor of women’s perfumes.
But unlike the vast majority of competitors. You no longer have any desire to constantly waste a fortune on outrageously expensive, hit and miss ad campaigns.
And since you already have a pretty good idea what your ideal customers total lifetime customer value metrics are. You might at least prefer to inexpensively test a similar strategy as the following.
So find a local upscale gift shop or two. Which are at least managed by or co-owned by at least one female. And make sure you become a pretty good customer of theirs first. Before you approach them about the following marketing strategies and tactics.
You or your major competitors would like to at least test the following three strategies:
A.) First, you’d like to offer the owner(s.) If one or both of them actually routinely work in the store. And as long as they both join your opt in email list. You’d like to offer them each a free 64 oz. bottle of the fragrance of their choice. (This way you know they’re far more likely to choose a fragrance they really like, right? 😎
However, if (for whatever reasons!) They prefer not to join your opt in email list. Then they only get to choose a 32 oz. fragrance of their choice.
B.) You’d also like to set up a portable table in their store(s.) And on one of their traditional slowest days of the week/year. You or you major competitors sell some of your best selling perfumes to the gift shop retailers customers.
C.) And get this fellow profit seeking entrepreneur. As soon as you sell 20 or X number of their customers at least 20 or X number of bottles of perfume. Going forward. Every customer over X. The gift shop owner or retailer gets to keep all the gross front end profit above your actual hard cost.
Provided they agree to personally introduce you to at least three other non directly competing local vendors.
Who Says Effective Lead Generation Has To Be Outrageously Expensive?
Here’s at least three other extremely low cost marketing strategies you can at least inexpensively test for their overall effectiveness..
First.) You will lightly spray any fragrance you want to test. To see how this popular any particular fragrance is with that particular retailers customer and vendor base.
Second.) They will hold free drawing. Where the customer base of any particular retailer. Get’s a chance to win three or X number of 64 oz. bottles of their choice. (Making the 1st grand prize an exciting X dollar value.)
Third.) The remaining 99% who are all automatically 2nd place runner ups, right? 😀 They can either pay 25% above the actual current retail price.
If they come to the store alone. Or simply for dragging a friend with them whose at least 18. They automatically get to buy any one 64 oz. fragrance of their choice. For you or your major competitors actual hard cost.
Coming up very shortly in part two. You or your major competitors. Are about to discover how to systematically take creating opportunities to the very next level or two. See you in just a little bit.
You Can Definitely Continue To Grow Even If You Can’t Write Big Checks!
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