( Especially If They Are Just Starting Out And Haven’t Established Any Provable Cred Yet?)
So for just a brief moment fellow profit seeking entrepreneur. Imagine you have either an incredibly popular and influential podcast. And or an incredibly popular or influential self hosted blog.
And since your show continuously attracts a gazillion avid fans. You have both extremely deep pocketed potential advertisers chomping at the bit to pay to get in front of your audience, right? As well a ton of would be aspiring entrepreneurs. Who are constantly texting or emailing your shows producers and assistant producers.
Practically begging to be on your show. Which begs the $64,000 dollar burning question. Entrepreneur would you take a chance and book a totally unknown mystery guest to be on your highly influential podcast, radio or TV show? And if not, why not? 😀
So Have You Thought About What Type Of Digital Assets You Want To Create? (And Why?)
Hopefully you can appreciate practically any digital content you create. Can and definitely should be proactively used to help further establish and demonstrate your particular expertise.
But quickly getting back to the points previously raised in the above paragraph. Part of your podcast, radio or TV producers job. (Or their perfectly capable assistant(s) job. 😀
Is to effectively screen and pre-qualify your potential guests, right? And if they occasionally miss judge and a few slip through. Many they get pre – interviewed by either the producer and or one of your shows assistant producers.
And their guest appearance doesn’t turn out all that productive or valuable for your audience. You can definitely live with that, correct?
Are You Really Gonna Say No To An Almost Guaranteed Sure Thing?
But faced with this possibly of this routinely happening. Simply because of the sheer volume of the daily, weekly or monthly requests your show constantly receives. 😀
Ladies & gentlemen “how enthusiastic would or should you be? If you’re the shows producer or assistant producer. Would you take a chance on booking a totally unknown mystery guest?
When you have both direct or indirect access to at least some of the most sought after potential guests currently walking the planet. Hopefully you can now better appreciate the potential dilemma you’re putting some of these producers in. 😀
And according to some incredibly reliable inside sources. A certain percentage of these totally unknown mystery guest. Get booked. Then don’t even bother to show up. (Say what? 😎 And literally burn off a potentially valuable contact.
Entrepreneur Don’t Intentionally Burn Your Potentially Valuable Contacts! (Because You Never Really Know When You Might Need Their Proven Expertise!)
And to add further insult to injury. I’m told the vast majority of them don’t even bother to explain “why” they didn’t show up at their scheduled time.
For a moment imagine “what” it must be like for these producers. Trying to explain to their boss(es.) Why they even bothered to book a totally unknown mystery guest in the first place. 😀 (Over a more well known and already established potential guest.)
And the unknown guest didn’t even have the professional courtesy to offer an explanation for their “no show” behavior. Are you starting to better appreciate “why” the vast majority totally unknown mystery guests don’t get booked in the first place? I sincerely hope so.
Systematically Building Brand Credibility Is A Whole Lot Easier Done In Small Strategic Incremental Steps!
If You’re Just Initially Starting Out And That’s Where You Currently Are! (Then That’s Where You Start!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And if you’re currently registered on Linkedin or twitter, and you’re serious about doing some type of power networking. Let’s get connected asap!
Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
