(They’ll Love You Or Your Major Competitors For Doing So!)
If you’re one of those profit driven entrepreneurs. (Major congrats if you are.)Whose been told you definitely need a self hosted blog. And you or someone within your company. Definitely should be blogging on the regular.
Attracting your ideal audience for literally pennies on the dollar. (Truer words have never been spoken entrepreneur.) But now the all too harsh reality of constantly creating content.
Which is of value to your tribe. This is the semi tricky part. Is it not?
Proof Positive Some Of Your Best Content Creation Tools Are Currently Located Between Your Left And Right Ears!
Of course you and I definitely need to follow some proven blogging principles as close as you/we possibly can. (Which is is why I embedded S.E.O. expert Neal Pattels video about how to create successful blog posts.)
But understand this powerful train of thought first ladies & gentlemen. Some of your/our very best content marketing tools. Is currently located between your left and right ears.
Put your grey matter to use. And strategic use your blog to share it with your specific tribe. They want and desperately grave answers to their most burning questions. Use the content on your self hosted blog to share it with them.
But in order for you and I and or your major competitors to consistently do so. You gotta start thinking about “what” type of content you should be routinely creating.
Instead Of Constantly Struggling To Come Up With Never Before Dreamed Up Content!
Go ahead and show/demonstrate to your target market. How your particular skills and expertise will constantly benefit them. But the primary content marketing tools you may be currently using.
Are not just limited to and or solely defined by which particular blogging platform you currently use. You and I need to laser focus on over delivering value driven content for your specific audience.
And in order to consistently do that. You and I and or your major competitors have to think about what specific problems your/our products or services provide.
It’s less about how often you publish. And more about what your/our products or services can and will do for them.
Publishing solution driven content is a whole lot easier than constantly trying to be creative. 😀
Be Both Bold And Consistent With Your Blogging Efforts!
Of course it’s okay to constantly be inspired. Watch relevant videos. Read more than your fair share of relevant blog posts. Listen to the industry leading podcasts.
Then combine those extremely valuable resources to consistently create your own value driven content for specific target audience. Sooner or later you’re gonna have to think about what type of content to provide for specific target audience.
Laser focus on constantly serving them and over delivering value to them. And you’ll quickly discover why you can put less emphasis on creating content.
But instead focus on creating content which places the main emphasis on over delivering value to your tribe. That will propel to you and I to the top of their lists.
The main tool is located between your ears. It’s not your smartphone, tablet or particular blogging platform. Those matter for sure. But not nearly as much as to the type of long range thinking you continuously do. Any questions?
You Definitely Don’t Have To Call It A Strategic Growth Plan! (In Order For It To Be Or Become Potential Valuable To Your Prime Target Audience!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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