(And Why You Simply Can’t Afford To Continue To Do So!)
Beyond or not to dismiss how you may feel about a so called one night stand ladies & gentlemen. From both a business in general and marketing perspective in particular. There are several potentially valuable lessons to be both learned and strategically applied.
Provided you’re open to discovering what these potentially profitable lessons are. Because further on down the line. These lessons could very possibly become the cornerstone of some major cashflow breakthroughs.
Entrepreneur is that a potentially positive outcome you could definitely learn to live with?
Wanna Discover How To Make Affordably Growing Your Business Or Service More Systematic Than Outrageously Expensive?
When you think about the overall concept of a one night stand. It not only emphatically implies. But all but signals. This particular encounter. Whether it’s good or bad. Right or wrong. It’s pretty much a one and done type of interaction, correct?
And neither willing participant should be realistically expecting anything more. Sadly, this is pretty much the exact same profit repelling approach. Far too many aspiring business owners or service providers take.
When it comes to attracting new first time customers. (say what?) They go all in trying to attract or create an all important first time customer.
They convert a percentage of their ideal prospects into front end paying customers. And then swiftly and often permanently abandon them! In search of a brand new first time customer. (Sound all too frighteningly familiar? 😎
Once You realize And Appreciate There Are Different Levels Of Centers Of Influence! (You Or Your Major Competitors Are Definitely On The Verge Of Making It Happen!)
Think about how the vast majority of your average small business owner or service providers go about trying to drum up business. They and possibly you as well. Constantly go about systematically overlooking potentially profitable marketing opportunities.
Such as what you so skeptically ask? 😀 Strictly for hypothetical marketing illustration purposes only. Your vendors have ex customers. As well as former employees, do they not?
Those local centers of influence already have intimate knowledge about your business or service, correct? And you and or your major competitors should be constantly as well as systematically leveraging those established relationships. Far beyond an initial sale.
Because these local (C.O.I’s) know or have highly influential neighbors, employees, ex-neighbors, in-laws, ex in-laws, siblings, vendors, former employees in good standing etc.
All or any of whom also know and routinely socialize and partner with other local (C.O.I’s) do they not? 😀
Ladies And Gentlemen Are You Starting To Connect The Potentially Profitable Marketing Dots?
Imagine ten to twenty local (C.O.I’s) are attending a cookout. 9Or any other popular social event. 😎 And the subject of X comes up. And either you and or your major competitors are not only prominently mentioned.
But they’ve also consistently posted their positive recommendations all over social media too. They show both video and pictures they’ve posted.
If you’re a local, non franchised retail appliance store owner. And you or your major competitors strategically partner with an established. Or up and coming real estate broker who specializes in residential or commercial real estate.
And every time they sell a home or investment property worth at least X. You and or your major competitors provide the realtor with some of your very best. Extremely time sensitive discount coupons and or gift certificates etc.
Perhaps It’s Time To Strategically Take Things To The Very Next Level Or Two!
And simply for joining your opt in email list. So they’re eligible to enter your monthly or quarterly free drawing. Those upscale property owners. Who are the 1st grand prize winners get a chance to win a fully state of the art. 75 or X inch flat screen TV.
And simply for dragging a friend with them to your store. Who’s at least 18. Before the ten or X expiration date expires completely worthless.
They not only get the really cool TV. But simply for dragging a friend along with them. They get to purchase an additional 10 or X number of movies. For just $2.50 or X apiece! Say what? 😀 (Think about what their actual hard costs are. Versus the type of long term, positive word of mouth and mouse tsunami this incredibly brain simple marketing strategy will surely create.
To some degree or another. Don’t you agree? Are you starting to appreciate the type of long term gross profits. You and or major competitors are constantly leaving on the table? When you or your major competitors treat your business or service like a glorified one night stand!
Entrepreneur There Is Definitely More Than One Way To Out Hustle Your Major Competitors!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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