This Is The Kind Of Thing Which Makes Your Traditional Advertising Costs Even More Expensive!
Wanna know how at least some of the ultimate insiders strategically lower than ongoing advertising costs? (And “how” you and or your major competitors can too.)
There’s definitely nothing magical going on here ladies and gentlemen. But like practically all other worthwhile entrepreneurial endeavors. This is going take some ongoing effort.
The potentially long term positive results are definitely worth it. And thank goodness you don’t have to be a Madison Avenue advertising guru. In order to systematically apply some common sense here. Are you okay with that?
Isn’t It Good To Know Strategically Building Brand Equity Definitely Doesn’t Have To Cost A Fortune?
On the initial surface anyway. Doesn’t seem somewhat odd. Any profit seeking entrepreneur. Would take the time and effort. To consistently pay for these extremely well produced local TV ads. Consistently run them.
But then ultimately drop the ball. When it comes to consistently making it as easy as possible. For potential local people to do business with. And consistently refer others. Plus a percentage of them convert into long term repeat customers.
This is where you or your major competitors can strategically leverage your advertising or promotional dollars. And obviously when you or your major competitors don’t consistently implement at least some of the proven marketing/promotional fundamentals. Sadly far too many profit seeking entrepreneurs don’t understand.
How or why they have to calculate their ideal customers total lifetime customer value metrics. Because consistently doing so would most definitely open their marketing/promotional eyes to what’s really available to them. Don’t yo agree?
Entrepreneur Proactively Leverage The Current Assets Or Resources You Already Have Direct Or Direct Access To! (To Help With Consistently Getting The Word Out!)
So here’s what truly inspired this particular blog post. (Which is based off and inspired by some recent real worldexperiences.8-) See the featured image with this particular post? (It’s a royalty free image from pexels.com BTW. 😀 )
But the reason for featuring it is. Recently some good friends and myself went to eat at a local fish fry specialty restaurant. The food was very good. And their prices are affordable. And their service wasn’t bad either. (Now for the not so good news. 😎
The day before. I personally attempted to call the place at least a couple of times. To find out if they currently offered gift cards. Even though they were definitely open.
The calls kept getting forwarded to some type of automated message. Because they claimed to currently be too busy to actually take a live call. (Rather strange for a profit seeking business. Don’t you agree?)
What if the call(s) were from some local organizations. Who wanted to either order a ton of food. Or have the restaurant cater one of their corporate events.
And they’re not actually fielding phone calls for whatever reasons. “How” much potential long term revenue. Plus potential recurring revenue is consistently being lost? And “how” many months or years has this been their standard practice?
These Types Of Policies Make Your Traditional Advertising Campaigns Even More Expensive!
First all. And again as always. Strictly for hypothetical marketing illustration purposes only. Every shift without exception! The owner(s) and therefore each shift manager(s.)
Should assign one or two key employees. To have headsets on. And have all calls re-routed to at least one of these key employees and or managers etc.
This way if one is either temporarily out sick. They call out or are on an assigned vacation etc. A live employee is not only available to take calls from prospective customers.
But they can also make extremely time sensitive offers to these callers as well. 😀 Say for example. A prospective customer call comes in.
After answering all of the prospective customers questions. They could ask ‘if” the caller wanted them to hold a special price offer of X% off.
Entrepreneur Systematically Leverage Your Various Marketing Gaps!
For the next 48 or X number of hours only! If the customer comes in. On or before the extremely short expiration date. A reservation savings coupon will be pre made out in their first & last name.
They make it in time. They get to claim their savings. If they don’t. They are informed. Simply for bringing a party of three or X number of adults 18 and over.
They can automatically qualify for the previously expired savings percentage. 😀 No, you and or your major competitors definitely won’t get them all, agreed? But rather than let these potential long term profits continually slip through your hands. And systematically drive up your traditional advertising costs.
You turn this recurring situation into a potential and perpetual revenue generating process. Sound like a plan or what?
Keep Your Eyes Open For An Opportunity To Strategically Fill In Some Marketing Gaps!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
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(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
(And speaking of you consistently generating some type of reliable passive income. This may just be what you need right now. Click the link to “discover” the real secret of the ultimate insiders.)
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And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
