(Even If Your Overall Traditional Advertising Costs Have Gone Way Up!)
By now you’ve probably had more than enough chances to at least try your luck at utilizing some type of potentially profitable lead generation strategies and tactics. Is that correct?
Offline you really have a lot of marketing flexibility. Because the typical business owner or service provide. They’re semi cash strapped and not over flowing with marketing creativity. 😀
Which can play to you or your major competitors long term marketing strength. Provided they’re open to exploring some previously untapped marketing possibilities.
Are you ready to at least explore some potentially profitable promotional opportunities?
So Let’s Hear It For Strategically Building Brand Equity For Literally Pennies On The Dollar!
Take a look at the featured image with this particular post. For those gourmet pizza lovers. Here’s a quick question for you. If one of your areas top, non franchised, local gourmet pizza shop owner(s.)
As always ladies and gentlemen. The following hypothetical examples. Are strictly for marketing illustration purposes only. But if one of their best tasting Xtra Large gourmet pizzas.
Which typically retails for $17.99 or X. (Even if that price is only for an Xtra Large plain cheese pizzas.) On one or both of the pizzerias traditionally slowest days of the week.
The first 25 – 40 or X number of their initially only opt in email subscribers only. 😀 They can either call in or bring in an extremely time sensitive, universal discount coupon which was emailed to them. (If the pizzeria for whatever reasons still is not utilizing opt in email.
They can at least inexpensively test a few potentially profitable marketing options.)
And instead of paying the typical retail price of $17.99 or X. They save $7.99 or X per Xtra Large gourmet pizza. 😀 That price ought to cause an avalanche of positive word of mouth and mouse buzz. Don’t you agree?
Who Says Strategically Building Brand Awareness Has To Be Outrageously Expensive!
Here’s where your local, non directly competing Joint Venture (JV) partners could potentially come into play. In a major way. Especially over the long term.
Again strictly for hypothetical marketing illustration purposes only. 😀 Since more than likely non a directly competing, non franchised retailer.
Who probably routinely spends a ton of money on outrageously expensive, traditional ad campaigns. They’re already used to spending anywhere $125- $650 dollars per lead. Or more!
On various local, prime time radio, TV or local newspaper ads etc. So they should be more than delighted to invest anywhere from $10- $40 dollars per lead. Or X.
($7.99 x 40 = $319.60 per week.) Versus them paying thousands of dollars per week. On traditional ads which primarily target ice cold potential local prospects.
Obviously the retailer(s) involved has to have a realistic idea of what their ideal customers total lifetime customer value metrics are, right?
Helping Non Directly Competing Vendors Strategically Cost Shift Is A Potentially Profitable Service To Provide!
So imagine at least strategically testing the following promotional strategy. In order to initially get their feet wet. They have the gourmet pizza shop owners to limit the number of locals.
Who are opt in email subscribers. Who can save $7.99 or X for an Xtra Large cheese pizza on the designated day or days. These 40 or X number of locals cost the extremely marketing savvy retailer. In this particular hypothetical marketing example. A total of $319.60 dollars or X.
(Entrepreneur there are a ton of ways this particular lead generation strategy could be inexpensively tested. For maximum profit generating potential.)
The real reason and potential profit generating motive for the local retailer. The gourmet pizza shop owner(s) would gladly pass out some of the retailers best market tested, extremely time sensitive discount coupons.
The first 40 or X number of locals not only save $7.99 or X per Xtra Large gourmet cheese pizza. But they also get ethically bribed to drag a friend with them whose at 18.
To you or your major competitors non franchised, retail appliance or non franchised retail furniture store.
Right About Now Entrepreneur The Doors To Creative Marketing Opportunity Are About To Open Extremely Wide!
So the locals could enter the retailers monthly or quarterly free drawing! For their chance to win a state of the art Deluxe home entertainment system. Which typically retails for at least $7,500 dollars or X! 😀 (or the retailers actual hard cost is usually half or slightly less.)
And after the 1st or 2nd grand prize winners are chosen by the retailer. All the remaining runner ups. Receive extremely time sensitive email messages. Which ethically bribes them to drag a friend with them to your retail appliance center.
They come alone and for an extremely limited time. They can save 10 or X% off any purchase up to $100 or X amount of dollars. However, simply for dragging a local friend whose at least 18.
For an extremely limited time. They can save a maximum of 40 or X% off up to a maximum of $1,500 or X amount of dollars.
Coming up very shortly in part two. You or your major competitors can systematically take things to the very next level or two. For literally pennies on the dollar of course. 😀
Are you starting to appreciate “how” you or major competitors can potentially make your various lead generation strategies and tactics extremely affordable? Profit seeking entrepreneur please say yes!
Ladies And Gentlemen Start Maximizing Your Extremely Low Hanging Fruit Marketing Opportunities! (As Often As You Possibly Can!)
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