Five incredibly powerful ways to generate bank account filling marketing leverage!Part Two
As you previously discovered in part one of this series about effectively generating (and profiting from) the five major benefits of implementing bank account filling marketing leverage.
As you discovered (online) there are some extremely profitable (non expensive) totally creative ways for you to utilize and profit from marketing leverage. Don’t you agree?
Here in part two (however), let’s focus on how you can (and should) systematically go about generating (and profiting from) some equally powerful online marketing methods, that are also proven to (inexpensively) generate some bank account filling marketing leverage as well.
Consistently Generating Bank Account Filling Marketing Leverage Is All About Strategy!
Just to quickly recap, in order to get up to speed here. As you recall in part one, two of the absolute best (low cost) high powered ways you can and should generate marketing leverage online; is whenever there is:
A.) Potential pre subscriber interaction. (Meaning- just after a new first time subscriber initially joins (opts into) your list, right after they confirm their subscription request, by clicking on your paid autoresponders confirmation link.
(And while you have them in a positive proactive state of mind! This is an ideal time to “surprise” them by offering them the chance to take advantage of an unannounced surprise free gift!
You can inexpensively test different link phrase, but the two best to start are “free gift” or simply highlight the the word “bonus.” There practically irresistible! But here’s the point, psychologically, that new opt in, who just subscribed to your list, is at potentially as open as their going to be!
Before they’ve actually become a paying customer! So it’s imperative (entrepreneur) that you capitalize on that opportunity now, before they cool off! Which means, your additional free opt in offer, to get one of your cross promotion partners recently opt in subscribers to join your list as well, makes perfect sense!
And that’s why you place one of your best market tested links (with the words previously mentioned above) on their opt in welcome message page, right after they confirm their subscription! Strategically placing it there, dramatically puts the odds of a certain percentage of them joining your list as well, much more in your favor!
B.) Or actual interaction after someone has officially become a paying customer!(especially a brand new first time paying customer!)
And likewise. Whenever a subscriber converts into that (all important) first time buying customer online, (no matter) what price point they actually come in at, you won’t to try and immediately capitalize on that situation as well, by strategically placing one of your best market tested phases (clickable links) on your cross promotion partners customer “thank you” page as well! Or vice versa!
Don’t Neglect Your Offline Marketing Opportunities To Generate Bank Account Filling Marketing Leverage As Well!
In terms of consistently generating bank account filling marketing leverage offline, there are tons of opportunities that present themselves and just depending on how you position yourself to take advantage (leverage) them, can and will mean the difference between (constantly) struggling or actually moving ahead in a big way!
Case in point: Although there are lots of potential offline marketing opportunities, to help you consistently generate low cost, high powered marketing leverage, let’s quickly examine one particular offline business to business (B2B) “cross promotion” marketing strategy that you see all too often, even though for the most part, it’s barely to moderately effective!
How many times have you gone into a local small business and noticed a small to medium sized business card holder, located somewhere near or close to the cash register, and the cards were for another local small business owner of some type of non competing small business owner and or service provider.
This type of low cost marketing strategy, while proactive, (and certainly beats doing nothing!) is still (generally speaking) far too passive and reactionary, to truly be effective. That being the case; let’s take a look at four (main) potential offline (long range) marketing opportunities that you can and should focus on (both) short and long term.
This (incredibly short list), obviously, by no means is complete! Hopefully, it should jump start your creative marketing juices!
A.) Concentrate on creatively leveraging top semi annual or annual local trade show events. Maybe you could offer one of your best market tested freebie lead generating information products or some type of free trial introductory service, to the paid attendees paid (or booth) renters, to give to their customers as some type of free inducement bonus!
They’ll make more sales and you’ll generate additional free exposure for peanuts!
B.) Local sporting events (at) either the local HS, Jr. college or University level. Obviously, getting permission at the last two, will take more of a commitment on your part, but (who knows) the potential rewards, might well be worth it!
C.) Another biggie, is local festivals! perhaps you can rent a booth and just depending on who your main target audience is, you can creatively leverage this annual (one or two day event) , into a long term perpetual cash cow!
Marketing Leverage Is Marketing Leverage! (So Play It That Way!)
For ex: a popular family orientated local restaurant, could rent a booth and offer a “free drawing” where twice a month, one kid under twelve (once every other week) , wins a free hosted party at the restaurant! And they get to personally invite twenty other kids under twelve as well!
They’ll be served free wings, cheese pizza, sodas and of course (at least) three different flavors of ice cream! All compliments of the restaurant! And the and the other kids will get a chance to enter the free drawing as well! Plus, sign up to be part of the “Birthday club” for kids twelve and under!
They get really cool “T shirts” to wear to school and to other friends house. They’ll be grab bags where they win all sorts of really cool prizes, strategically donated by other savvy local small business owners that want in on a good thing!
Plus, each parent (and or legal guardian over 18) that accompanies their kid(s) to these events. They also get special VIP lifetime discount coupons that give them “lifetime’ discounts on (both) deserts and soda! say 30% off any desert or beverage ordered with any meal! (and the restaurant is smart enough to target the Moms!)
And any time they – the Mom’s- come in on (either) the registered kids birthday or their own (and present ID), for proof, they get at least two free deserts valued at X!
Plus, anytime they spend over X amount of dollars on their total bill, they automatically get a chance to reach into the restaurants ‘grab bag” and win some really cool goodies like a $50 dollar gift certificate to the restaurant or two free movie tickets or a $25 dollar gift certificate (to either) one of the top ladies boutiques in town etc! Or a dozen roses and a nice cuddly five foot teddy bear to boot! To show off to their friends!
Just get creative already!
D.) And finally don’t forget about local concerts!
All in all, without a doubt, there are more than enough creative fun ways to profit, from the aforementioned offline list. Don’t you agree? which means, you’ve got more than enough material here, to start (asap), creating your very own bank account filling marketing leverage, in the next 90 days or less! Would you not agree?
Please list at least two simple spin off concepts (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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