Entrepreneur Marketing Your Business Or Service Is A Mind Set Thing First!
(And Everything Else Follows Suit!)
Right now would or do you truly believe effectively marketing your business or service starts with a particular mindset? Because in order for you and I to start seeing situations from a different perspective.
And in order for you and I to starting seeing things from a different perspective. You need to start power networking with more creative thinking individuals.
Because it will start to rub off on you in more ways than one. And all of it definitely doesn’t have to be monetary, correct?
So Who Else Is Up For Building Some Bankable Brand Authority?
You see the feature image with particular post? Notice those extremely young kids enthusiastically playing with their gifts? One thing is definitely for sure ladies & gentlemen.
Those young kids definitely didn’t buy those gifts, did they? 😀 And they definitely didn’t drive themselves to and from the parties either, correct?
So clearly there are some local adults involved, agreed? So if you’re an extremely marketing savvy retail appliance store owner. Who’s not franchised. And let’s say you already have a pretty good idea what your ideal customers total lifetime customer value metrics are.
Can you see “how” you or your major local competitors could strategically utilize those traditional advertising dollars in different ways? Or at least inexpensively test some potentially profitable alternative.
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So imagine if you or your major competitors decided to at least inexpensively test the following three or more market tested strategies and tactics.
Imagine you started 100% financing party’s for local kids. Between the ages of 7 & 12. Because at least 50- 90% of the parents or legal guardians are semi active on social media, correct?
So the parents enter you or your major competitors store. And they see a big sign promoting your monthly or quarterly free drawing. They have to be a subscriber of your opt in email list in order to eligible for any of the grand prizes.
The 1st grand prize winner. Who wins the “Kids R Cool!” 1st grand prize. They are automatically given a party at popular local hotel. And the parents get to invite up to 40 or X local kids. (Which by extension means local adult parents or legal guardians will be accompanying the kids, correct?)
So strictly for hypothetical marketing illustration purposes only. Let’s say your ideal local customer. Is easily worth somewhere between $900 -$15,000 dollars. Give or take over the next five to seven year period.
These Proven Small Business Marketing Tips Can And Definitely Will Make All The Difference! (Especially In The Long Run!)
Before getting to all of the really cool stuff the 1st grand prize winning kid and their parent(s) or legal guardian(s) get. Let’s quickly focus on what some of the 2nd grand prize winning kids and their parent(s) or legal guardians get.
Each kid attending the party. Their parent(s) or legal guardian(s) get to fill out a one or two sided. marketed index card. And place it in a bowl.
As long as the parents or legal guardians have also joined the retailers opt in email list before this in house drawing has taken place. Whoever’s name is pull out first.
The kid automatically wins a ten or X dollar gift certificate. (Not terribly exciting, is it? It’s not supposed to be? 😎 However, as long as their parents or legal guardians were smart enough to have joined the retailers opt in email list before the drawing was held that day.
The kid automatically wins a $100 or X dollar gift certificate! Plus they automatically qualify to have the exact same type of party held for them on their next birthday. (Unless they’ll be turning 13. In which case. You or your major competitors will discover some potentially profitable marketing alternatives.
Coming up very shortly in part two, okay?
Leverage The Viral Positive Word Of Mouth And Mouse Marketing Possibilities!
And for an extremely limited time. They or their parents or legal guardians get to buy at least ten DVD’s for just $1 dollar apiece. Provided the parents or legal guardians drag a friend with them to your store. Who’s at least 18.
Before the ten or X day expiration date window expires completely worthless! Otherwise, if for whatever reasons they come alone. They only get to buy one movie. And they only save 25 or X% off the current retail price.
This marketing contrast. Should be more than enough incentive. For at least a percentage of these parents or legal guardians in attendance to join you or your major competitors opt in email, correct?
And take to social media constantly bragging about what they or someone else in attendance won. Don’t you agree? 😀 Believe it or not we’ve barely scratched the initial service.
Of the various marketing/promotional possibilities. Coming up very shortly in part two. You or your major competitors will discover, at least three more non traditional ways. Of effectively marketing your business and or service, okay?
So please stay tuned.
Make Up Your Mind To At Least Get Started Strategically Testing!
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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