Have You Ever Considered The Extremely High Cost of Lost Customers?
Obviously you wouldn’t be bothered or take the time to routinely read this particular blog. If you weren’t totally serious about systematically growing your business or service, correct?
One of the proven ways for you and I to steadily do that. Is as often as you can try decrease your lost customers total burn rate. Given the choice it’s far more advantageous to your bottom line. For you and I to have inactive customers versus lost customers.
Permanently lost customers have an extremely high cost. Are you interested in learning why?
Are You Finally Ready To Uncover And Monetize The Potentially Profitable Hidden Income Streams In Your Business Or Service?
Here’s a rather simplistic example of avoiding the negative compound effect of constantly losing customers. Let’s say your service has a total 150 inactive customers. If you or your major competitors only reactivated 40 or X% of them.
This equals 60 reactivated customers. Keep in mind those 60 or X number of recently reactivated customers all know at least a bare bones minimum 25 other locals, do they not?
Which means potentially profitable mass marketing exposure to an additional 1,500 or X number of locals. (60 X 25 = 1,500 or X.)
Of course if your business or service doesn’t currently have at least 150 inactive customers. (Then by all means adjust your numbers so they more accurately reflect the current reality of your particular situation.)
Please Believe The Concept Of Opportunity Lost Is Definitely A Reality!
Strictly for hypothetical marketing illustration purposes only. Within those hypothetical 60 or X number of customers there may be at least a few centers of influence among their ranks. Don’t you agree?
But even if there are not. That situation beats having to adjust to lost customers. In my particular case. Once you or they unsubscribe from my opt in email list. Since I’m not also collecting their offline mailing address.
Unless they/you decide randomly on their own to periodically return to my blog. I have no practical way to stay in contact with them. So for all practical purposes they’re lost subscribers/readers for me.
And there’s no further practical way to leverage either their personal or professional inner circle(s.) They can’t share current, future or past content on my blog.
They won’t be able to comment on my or your current, future or past posts. (Unless or until they decide to return to my blog.)
And sadly they probably won’t be returning at to invest in any of my current or future products, services or current or future affiliate products or services.
Thank Goodness Paying For Traditional Ads Is Not The Only Way To Generate Increased Gross Front Or Back End Profits!
Hopefully you’re now starting to better appreciate the long term negative affects of lost customers. Or in my particular case ex- opt in or ex- database subscribers.
There’s an awful lot of potential long term negative losses involved. Such or most of which. Your long term earnings from on or offline lost customers and or lost subscribers.
That steady or even sporadic income may never be recovered. Don’t you agree?
Place More Emphasis On Retaining Your Ideal Prospects And Or Customers! (As Opposed To Constantly Trying To Create First Time Customers!)
P.S. Now as is customary during this part of our show. Please share your extremely valuable comments (in the comments section below) that you can apply to your business, product or service in the next 30 days or less!
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Extremely important note: And if by chance, you happen to know any of the lesser known podcasters, (or radio show host) who also target small business owners, service providers or aspiring startups entrepreneurs etc.
And they’re pro-actively looking for potential guest speakers. Please don’t hesitate to-either- pass their name and contact information directly to me or vice versa! Thanks!
(And be sure you head over to Spotify.com and setup your free account. This way you can listen to my podcast “The Marketing Minute” and leave me a greatly appreciated 5 star review. Provided you honestly feel it warrants it. Thanks!)
(Click the link just below, and watch the first video at the top of the page, if you’d like to see the entire 33 minute replay, of a guest podcast on marketing your small business or service. I Recently appeared on.)
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And be sure you grab your explosive free 22 step small business marketing mastery kit series, because it will help you increase your gross profits by as much as 25% in the next 90 days or less. (Provided you’ll consistently implement as instructed.)
And help you master your effective communication in marketing skills.(No matter what your particular niche market is.) It’s a $97 dollar value and it’s FREE! Please note some links on this page are affiliate (income producing) links.
